Failing to perform simple home maintenance tasks can lead to some serious consequences. One of the easier tasks is changing the furnace or HVAC filter. Homeowners may need to do it every three months, but there are conditions that require it to be done more frequently. Find out what those conditions are and why it’s so important to stay on top of this task in the first place in our latest article: Homeowner Maintenance: Changing the HVAC Filter.
Ever wonder how InterNACHI determines how many credit hours to assign to its various online and video training courses? Contrary to what some people think, it’s a matter just a little more complicated than figuring out how long it takes a member to complete the course. It’s actually based on a formula devised, in part, by the American Institute of Certified Public Accountants, the National Association of State Boards of Accountancy, and the IRS. Read about it in our new article: How InterNACHI Calculates its Continuing Education Credit Hours.
New inspector and consumer article: The Duty to Warn: A Home Inspector’s and Home Seller’s Guide to Immediate HazardsDecember 31st, 2012
Inspectors are somewhat divided on the question of when to breach their client’s confidentiality for when (or whether) to warn a non-client about an imminent danger on an inspected property. Depending on the hazard, some inspectors wouldn’t think twice, while others are concerned about ensuring everyone’s safety versus minimizing their own liability. This article discusses the pros and cons for both homeowners and home inspectors: The Duty to Warn: A Home Inspector’s and Home Seller’s Guide to Immediate Hazards.
For Canadian and other French-speaking members, post this InterNACHI article on your website, which has been newly translated into French and explains the problems caused for sensitive people by the ubiquitous household dust mite: Inspection des Acariens (Dust Mite Inspection).
Inspection article newly translated into French: Sécurité et Conduits d’Évacuation des Sécheuses (Dryer Vent Safety)December 12th, 2012
For Canadian and other French-speaking members, post this InterNACHI article on your website, which has been newly translated into French and explains the importance of properly locating the clothes dryer vent and regularly cleaning its lint trap to prevent a potential house fire: Sécurité et Conduits d’Évacuation des Sécheuses (Dryer Vent Safety).
At some point, every inspector is going to damage something at a home in the course of his or her inspection. If you think such a situation is an unfortunate mishap that paints you in a negative light and will cost you both in terms of your fee and future referrals, guess what? You’re wrong. Read why the very opposite is true in our new inspection article: Doing Damage During an Inspection: It’s Your Job.
Inspection article newly translated into French: Les Prises Électriques de Terrasses (Deck Receptacles)December 6th, 2012
For Canadian and other French-speaking members, post this InterNACHI article on your website, which has been newly translated into French and explains the importance of having special electrical receptacles for exterior use, especially on a home’s deck: Les Prises Électriques de Terrasses (Deck Receptacles).
For Canadian and other French-speaking members, post this InterNACHI article on your website, which has been newly translated into French and explains the importance of fire mitigation measures for homeowners who live near forested areas, especially during windy and dry conditions: L’Espace Défendable (Defensible Space).
Do clients like receiving a memorable freebie after their inspection? Yes! Would you like to add value to your inspection service and earn your clients’ gratitude by handing them something useful? Yes and yes! Would you like your parting gift to confuse, insult and alienate your clients? No, no and NO! Read about some common inspector give-aways that have the opposite effect than intended (and one great alternative that’s a sure hit) in Freebies That Inspectors Should Never Give Out.
Wouldn’t it be nice if you could get other people to do your marketing for you? Home inspectors have far more opportunities to make this happen than they may realize, and one tried-and-true strategy is a winner that you can learn about now. Read How to Get Real Estate Pros to Hand Out Your Card to discover a simple yet effective way to get front-line assistance with your marketing, and make professional connections that will last throughout your career.
Inspectors who are serious about marketing needn’t use a scattershot approach to try to cultivate new and repeat business. As consumer information becomes more readily available online, inspectors should take advantage of it and combine it with the information that they gather in the course of their own inspections to develop a “hyper-targeted” marketing strategy that a prospect is more likely to respond to. Read more about it in Creating Customer Profiles for Your Marketing.
Author and InterNACHI Director of Education Ben Gromicko is pleased to join InterNACHI in announcing the release of the 7th Edition of “Now That You’ve Had a Home Inspection,” the homeowner’s ultimate home maintenance guide, now with a new look, revamped format, and updated information. Read all about it here.
Find out how using a Magic Marker can make an indelible impression when you market to real estate offices: Magic Marker Marketing.
Some marketing strategies are designed specifically for a given industry, such as those you’ll learn if you attend Nick Gromicko’s Inspector Marketing World Tour, but some are based on consumer psychology and habits that are true regardless of the product or service. Find out why using a simple declaration regarding how short your website’s video is will virtually guarantee that your site’s visitors will stick around to watch it by reading our new article, “Watch My One-Minute Video.”
With thanks for his efforts to Steve Kay, outgoing Director of Affairs for South Africa, InterNACHI USA and InterNACHI South Africa wish to welcome as new Director, Mr. Eric Bell.
Eric is the founder and CEO of Inspect-a-Home, the largest home inspection firm in South Africa. He helped review the material for the National Home Builder Registration Council Manual and performs additional regional functions, such as sitting on development architectural review boards. For relaxation, he has raced Porsches, he owns a GT3, and flies large-scale model RC airplanes.