For Canadian and other French-speaking members, post this InterNACHI article on your website, which has been newly translated into French and explains the importance of fire mitigation measures for homeowners who live near forested areas, especially during windy and dry conditions: L’Espace Défendable (Defensible Space).
Do clients like receiving a memorable freebie after their inspection? Yes! Would you like to add value to your inspection service and earn your clients’ gratitude by handing them something useful? Yes and yes! Would you like your parting gift to confuse, insult and alienate your clients? No, no and NO! Read about some common inspector give-aways that have the opposite effect than intended (and one great alternative that’s a sure hit) in Freebies That Inspectors Should Never Give Out.
Wouldn’t it be nice if you could get other people to do your marketing for you? Home inspectors have far more opportunities to make this happen than they may realize, and one tried-and-true strategy is a winner that you can learn about now. Read How to Get Real Estate Pros to Hand Out Your Card to discover a simple yet effective way to get front-line assistance with your marketing, and make professional connections that will last throughout your career.
Inspectors who are serious about marketing needn’t use a scattershot approach to try to cultivate new and repeat business. As consumer information becomes more readily available online, inspectors should take advantage of it and combine it with the information that they gather in the course of their own inspections to develop a “hyper-targeted” marketing strategy that a prospect is more likely to respond to. Read more about it in Creating Customer Profiles for Your Marketing.
Author and InterNACHI Director of Education Ben Gromicko is pleased to join InterNACHI in announcing the release of the 7th Edition of “Now That You’ve Had a Home Inspection,” the homeowner’s ultimate home maintenance guide, now with a new look, revamped format, and updated information. Read all about it here.
Find out how using a Magic Marker can make an indelible impression when you market to real estate offices: Magic Marker Marketing.
Some marketing strategies are designed specifically for a given industry, such as those you’ll learn if you attend Nick Gromicko’s Inspector Marketing World Tour, but some are based on consumer psychology and habits that are true regardless of the product or service. Find out why using a simple declaration regarding how short your website’s video is will virtually guarantee that your site’s visitors will stick around to watch it by reading our new article, “Watch My One-Minute Video.”
With thanks for his efforts to Steve Kay, outgoing Director of Affairs for South Africa, InterNACHI USA and InterNACHI South Africa wish to welcome as new Director, Mr. Eric Bell.
Eric is the founder and CEO of Inspect-a-Home, the largest home inspection firm in South Africa. He helped review the material for the National Home Builder Registration Council Manual and performs additional regional functions, such as sitting on development architectural review boards. For relaxation, he has raced Porsches, he owns a GT3, and flies large-scale model RC airplanes.
Smart inspectors take nothing for granted; they realize that their first meeting with a new client is crucial for setting the tone for the appointment, as well as for determining whether the client will be satisfied with the inspector’s service no matter what the inspection uncovers. Read our latest article to make sure you’re covering all your bases: Marketing Tip for Inspectors: Meeting Your Client for the First Time.
Most inspectors probably think that they sound friendly and professional over the phone, but how can you be sure? You can transmit a lot of uintentional messages by mumbling, speaking too loudly, or rushing through a phone call. Rather than second-guess your phone skills, read our latest article to find out what you can do to make sure you’re not un-selling your services: Marketing Tip for Inspectors: Record Yourself on the Phone.
We at InterNACHI work hard to make our monthly e-newsletters informative and engaging. Don’t you think your clients–both current and prospective–have something to learn from you each month? Putting together an e-newsletter is very low-cost and provides you with an enormous amount of data that you can use for acquiring new customers, so read how easy it is to create your own e-newsletter in our latest article: Marketing Tip for Inspectors: eNewsletters for Inspectors.
Wouldn’t it be great if you had several clients all located in the same neighborhood? Read our new article that describes a marketing strategy that’s so simple, you’ll be smacking your forehead as you rush out to buy stamps: Marketing Tip for Inspectors: Hit Up the Neighbors with Your Annual Inspections.
With videos so easy to shoot and upload for online viewing, your inspector website would probably have a lot more “stickiness” if you provide your visitors with a video of yourself in action on the job. Think about the benefit of offering your potential clients a preview of what they’ll get once they hire you (or refer you). Read our tips and some do’s and don’ts for shooting a video for your website in Marketing Tip for Inspectors: Online Promotional Videos.
New inspector marketing article: Marketing Tip for Inspectors: Have more than one weapon and use the right one for the job.August 2nd, 2012
Many inspectors work in large service areas and serve different types of clients, based on their income, house size, location, etc. Why not make sure that your marketing materials are as specific as your clients? It takes very little work and no extra money to make sure your marketing hits its target, keeping you working on a variety of types of housing, and expanding your experience and reach. Check out our simple tips in a new article co-authored by InterNACHI Founder Nick Gromicko and longtime InterNACHI member Bob Elliott: Marketing Tip for Inspectors: Have more than one weapon and use the right one for the job.
Smart marketing works for you without your even having to think about it–it’s automatic. Let Google and other search engines do the heavy lifting for you by putting you all over the Internet. Just follow these basic steps outlined in our latest article: Search-Engine Optimization Tips for Inspectors.