InterNACHI "The Inspectors Journal®"

New inspector marketing article: Marketing Tip for Inspectors: Have more than one weapon and use the right one for the job.

August 2nd, 2012

Many inspectors work in large service areas and serve different types of clients, based on their income, house size, location, etc.  Why not make sure that your marketing materials are as specific as your clients?  It takes very little work and no extra money to make sure your marketing hits its target, keeping you working on a variety of types of housing, and expanding your experience and reach.  Check out our simple tips in a new article co-authored by InterNACHI Founder Nick Gromicko and longtime InterNACHI member Bob Elliott:   Marketing Tip for Inspectors:  Have more than one weapon and use the right one for the job.

This blog entry was posted by Kate Tarasenko.

New marketing article for inspectors: Search-Engine Optimization Tips for Inspectors

July 11th, 2012

Smart marketing works for you without your even having to think about it–it’s automatic.  Let Google and other search engines do the heavy lifting for you by putting you all over the Internet.  Just follow these basic steps outlined in our latest article:  Search-Engine Optimization Tips for Inspectors.

This blog entry was posted by Kate Tarasenko.

Inspection article newly translated into French: Inspection d’une Terrasse, Article Illustré (Inspecting a Deck, Illustrated)

June 29th, 2012

For Canadian and other French-speaking members, post this InterNACHI article on your website, which has been newly translated into French and takes you through deck inspections, providing specific measurements and informative, original illustrations:  Inspection d’une Terrasse, Article Illustré (Inspecting a Deck, Illustrated).

This blog entry was posted by Kate Tarasenko.

New inspection article: Press Releases for Inspectors

June 21st, 2012

Is your business expanding?  Are you relocating?  Have you hired new expert staff or are you offering new and innovative inspections?  Inspectors often have newsworthy announcements that they want to spread the word about but which don’t necessarily fall into the category of general advertising.  A good way to notify various business-related parties of your news is by writing a press release.  Legitimate press releases follow standard conventions for information and formatting.  Find out what kind of news rates a press release, as well as how to properly write one, by reading our new article: Press Releases for Inspectors.

This blog entry was posted by Kate Tarasenko.

New inspection article: Boost Your Inspection Business with Truck Signage

June 19th, 2012

What kind of marketing are you doing while you drive from job to job?  If your work vehicle doesn’t have business signage, you are officially behind the curve.  Find out why this is the easiest marketing you can do that has the biggest return by reading our latest inspection article:  Boost Your Inspection Business with Truck Signage.

This blog entry was posted by Kate Tarasenko.

New inspection article: The “Red Phone” for Inspectors

June 18th, 2012

It may seem like a gimmick, but if it keeps you on track for never missing a phone call for new business, it’s good advice.  Find out why we recommend that inspectors use a red phone for callers looking for an inspector (as well as why you should pay attention to how your contact information appears in general) in our new inspection article:  The “Red Phone” for Inspectors.

This blog entry was posted by Kate Tarasenko.

New inspection article: How to Write a Mission Statement for Your Inspection Company

June 8th, 2012

Are you lost?  Do you know where you’re going?  Do you know how you’re getting there?  Many inspectors know instinctively what their company’s goals are, and what they value and work toward each day.   But have you taken the time to actually write these things down?  That’s what a mission statement is, and every company should have one.  Read about what makes a good mission statement and how to write one, as well as why it’s more than just a good marketing idea, in our latest inspection article:  How to Write a Mission Statement for Your Inspection Company.

This blog entry was posted by Kate Tarasenko.

New inspection article: Material Defects Defined for Home Inspectors

June 5th, 2012

Home inspectors are required to juggle a ton of facts, a lot of guidelines, some rules, and even a few laws, along with all their training and experience.  One of our goals at InterNACHI is to help with all of it, including clarifying some potentially confusing gray areas, especially when asked.  We hope we’ve succeeded in our latest new inspection article:  Material Defects Defined for Home Inspectors.

This blog entry was posted by Kate Tarasenko.

Inspection article newly translated into French: L’Inspection du Vide Sanitaire et les Dangers liés au Vide Sanitaire (Crawlspace Hazards and Inspection)

April 25th, 2012

One of the riskier areas of the average home inspection is arguably the crawlspace.  Not only is it considered a confined space and, therefore, more difficult to access and inspect, but it may house many potential hidden dangers, including weakened structural elements, metal projections that can poke and injure, and pests and critters that can sting and bite. 

For Canadian and other French-speaking members, post this InterNACHI article on your website, which has been newly translated into French and is a great refresher on the hazards and safe inspection of crawlspaces:  L’Inspection du Vide Sanitaire et les Dangers liés au Vide Sanitaire.

This blog entry was posted by Kate Tarasenko.

New consumer and inspection article: Wallpaper Inspection

March 5th, 2012

Have you ever seen wallpaper used to conceal electrical wires? It’s been encountered by at least one InterNACHI inspector, and it sure isn’t safe!  Find out about other safety and cosmetic defects common to wallpaper in our new article on Wallpaper Inspection.

This blog entry was posted by Kate Tarasenko.

New inspection article: Marketing for Inspectors: There’s More to Design Than You Think

February 14th, 2012

Would you let a guy who enjoys taxidermy take out your appendix?  Would you let a weekend warrior train you for a triathalon?  Then, why leave your business marketing at the mercy of amateurs?  How you present yourself professionally online and in print can mean the difference between a booking for you or a client for your competition.  Read about why marketing design is so important in our latest article:  Marketing for Inspectors:  There’s More to Design Than You Think.

This blog entry was posted by Kate Tarasenko.

New inspection article: Home Inspectors as Independent Business Operators

February 13th, 2012

For new inspectors, read about some tips related to being an independent home inspector in Home Inspectors as Independent Business Operators.

This blog entry was posted by Kate Tarasenko.

New inspection article: Scheduling an Inspection

February 13th, 2012

For new inspectors, read about how to schedule an inspection in Scheduling an Inspection.

This blog entry was posted by Kate Tarasenko.

Inspection article newly translated into Spanish: Las Inspecciones de Revestimiento de Acero (Steel Siding Inspection)

February 13th, 2012

For inspectors who have Spanish-speaking clients, post this InterNACHI article on your website, which has been newly translated into Spanish and explains the common defects found when inspecting steel siding:  Las Inspecciones de Revestimiento de Acero.

This blog entry was posted by Kate Tarasenko.

Inspection article newly translated into French: L’Inspection des Parquets en Liège (Cork Floor Inspection)

February 10th, 2012

For Canadian and other French-speaking members, post this InterNACHI article on your website, which has been newly translated into French and discusses the benefits and proper inspection of cork flooring:  L’Inspection des Parquets en Liège.

This blog entry was posted by Kate Tarasenko.