Some marketing strategies are designed specifically for a given industry, such as those you’ll learn if you attend Nick Gromicko’s Inspector Marketing World Tour, but some are based on consumer psychology and habits that are true regardless of the product or service. Find out why using a simple declaration regarding how short your website’s video is will virtually guarantee that your site’s visitors will stick around to watch it by reading our new article, “Watch My One-Minute Video.”
With thanks for his efforts to Steve Kay, outgoing Director of Affairs for South Africa, InterNACHI USA and InterNACHI South Africa wish to welcome as new Director, Mr. Eric Bell.
Eric is the founder and CEO of Inspect-a-Home, the largest home inspection firm in South Africa. He helped review the material for the National Home Builder Registration Council Manual and performs additional regional functions, such as sitting on development architectural review boards. For relaxation, he has raced Porsches, he owns a GT3, and flies large-scale model RC airplanes.
Smart inspectors take nothing for granted; they realize that their first meeting with a new client is crucial for setting the tone for the appointment, as well as for determining whether the client will be satisfied with the inspector’s service no matter what the inspection uncovers. Read our latest article to make sure you’re covering all your bases: Marketing Tip for Inspectors: Meeting Your Client for the First Time.
Most inspectors probably think that they sound friendly and professional over the phone, but how can you be sure? You can transmit a lot of uintentional messages by mumbling, speaking too loudly, or rushing through a phone call. Rather than second-guess your phone skills, read our latest article to find out what you can do to make sure you’re not un-selling your services: Marketing Tip for Inspectors: Record Yourself on the Phone.
We at InterNACHI work hard to make our monthly e-newsletters informative and engaging. Don’t you think your clients–both current and prospective–have something to learn from you each month? Putting together an e-newsletter is very low-cost and provides you with an enormous amount of data that you can use for acquiring new customers, so read how easy it is to create your own e-newsletter in our latest article: Marketing Tip for Inspectors: eNewsletters for Inspectors.
Wouldn’t it be great if you had several clients all located in the same neighborhood? Read our new article that describes a marketing strategy that’s so simple, you’ll be smacking your forehead as you rush out to buy stamps: Marketing Tip for Inspectors: Hit Up the Neighbors with Your Annual Inspections.
With videos so easy to shoot and upload for online viewing, your inspector website would probably have a lot more “stickiness” if you provide your visitors with a video of yourself in action on the job. Think about the benefit of offering your potential clients a preview of what they’ll get once they hire you (or refer you). Read our tips and some do’s and don’ts for shooting a video for your website in Marketing Tip for Inspectors: Online Promotional Videos.
New inspector marketing article: Marketing Tip for Inspectors: Have more than one weapon and use the right one for the job.August 2nd, 2012
Many inspectors work in large service areas and serve different types of clients, based on their income, house size, location, etc. Why not make sure that your marketing materials are as specific as your clients? It takes very little work and no extra money to make sure your marketing hits its target, keeping you working on a variety of types of housing, and expanding your experience and reach. Check out our simple tips in a new article co-authored by InterNACHI Founder Nick Gromicko and longtime InterNACHI member Bob Elliott: Marketing Tip for Inspectors: Have more than one weapon and use the right one for the job.
Smart marketing works for you without your even having to think about it–it’s automatic. Let Google and other search engines do the heavy lifting for you by putting you all over the Internet. Just follow these basic steps outlined in our latest article: Search-Engine Optimization Tips for Inspectors.
Inspection article newly translated into French: Inspection d’une Terrasse, Article Illustré (Inspecting a Deck, Illustrated)June 29th, 2012
For Canadian and other French-speaking members, post this InterNACHI article on your website, which has been newly translated into French and takes you through deck inspections, providing specific measurements and informative, original illustrations: Inspection d’une Terrasse, Article Illustré (Inspecting a Deck, Illustrated).
Is your business expanding? Are you relocating? Have you hired new expert staff or are you offering new and innovative inspections? Inspectors often have newsworthy announcements that they want to spread the word about but which don’t necessarily fall into the category of general advertising. A good way to notify various business-related parties of your news is by writing a press release. Legitimate press releases follow standard conventions for information and formatting. Find out what kind of news rates a press release, as well as how to properly write one, by reading our new article: Press Releases for Inspectors.
What kind of marketing are you doing while you drive from job to job? If your work vehicle doesn’t have business signage, you are officially behind the curve. Find out why this is the easiest marketing you can do that has the biggest return by reading our latest inspection article: Boost Your Inspection Business with Truck Signage.
It may seem like a gimmick, but if it keeps you on track for never missing a phone call for new business, it’s good advice. Find out why we recommend that inspectors use a red phone for callers looking for an inspector (as well as why you should pay attention to how your contact information appears in general) in our new inspection article: The “Red Phone” for Inspectors.
Are you lost? Do you know where you’re going? Do you know how you’re getting there? Many inspectors know instinctively what their company’s goals are, and what they value and work toward each day. But have you taken the time to actually write these things down? That’s what a mission statement is, and every company should have one. Read about what makes a good mission statement and how to write one, as well as why it’s more than just a good marketing idea, in our latest inspection article: How to Write a Mission Statement for Your Inspection Company.
Home inspectors are required to juggle a ton of facts, a lot of guidelines, some rules, and even a few laws, along with all their training and experience. One of our goals at InterNACHI is to help with all of it, including clarifying some potentially confusing gray areas, especially when asked. We hope we’ve succeeded in our latest new inspection article: Material Defects Defined for Home Inspectors.