Most inspectors probably think that they sound friendly and professional over the phone, but how can you be sure? You can transmit a lot of uintentional messages by mumbling, speaking too loudly, or rushing through a phone call. Rather than second-guess your phone skills, read our latest article to find out what you can do to make sure you’re not un-selling your services: Marketing Tip for Inspectors: Record Yourself on the Phone.
We at InterNACHI work hard to make our monthly e-newsletters informative and engaging. Don’t you think your clients–both current and prospective–have something to learn from you each month? Putting together an e-newsletter is very low-cost and provides you with an enormous amount of data that you can use for acquiring new customers, so read how easy it is to create your own e-newsletter in our latest article: Marketing Tip for Inspectors: eNewsletters for Inspectors.
Wouldn’t it be great if you had several clients all located in the same neighborhood? Read our new article that describes a marketing strategy that’s so simple, you’ll be smacking your forehead as you rush out to buy stamps: Marketing Tip for Inspectors: Hit Up the Neighbors with Your Annual Inspections.
With videos so easy to shoot and upload for online viewing, your inspector website would probably have a lot more “stickiness” if you provide your visitors with a video of yourself in action on the job. Think about the benefit of offering your potential clients a preview of what they’ll get once they hire you (or refer you). Read our tips and some do’s and don’ts for shooting a video for your website in Marketing Tip for Inspectors: Online Promotional Videos.
New inspector marketing article: Marketing Tip for Inspectors: Have more than one weapon and use the right one for the job.August 2nd, 2012
Many inspectors work in large service areas and serve different types of clients, based on their income, house size, location, etc. Why not make sure that your marketing materials are as specific as your clients? It takes very little work and no extra money to make sure your marketing hits its target, keeping you working on a variety of types of housing, and expanding your experience and reach. Check out our simple tips in a new article co-authored by InterNACHI Founder Nick Gromicko and longtime InterNACHI member Bob Elliott: Marketing Tip for Inspectors: Have more than one weapon and use the right one for the job.
Smart marketing works for you without your even having to think about it–it’s automatic. Let Google and other search engines do the heavy lifting for you by putting you all over the Internet. Just follow these basic steps outlined in our latest article: Search-Engine Optimization Tips for Inspectors.
Inspection article newly translated into French: Inspection d’une Terrasse, Article Illustré (Inspecting a Deck, Illustrated)June 29th, 2012
For Canadian and other French-speaking members, post this InterNACHI article on your website, which has been newly translated into French and takes you through deck inspections, providing specific measurements and informative, original illustrations: Inspection d’une Terrasse, Article Illustré (Inspecting a Deck, Illustrated).
Is your business expanding? Are you relocating? Have you hired new expert staff or are you offering new and innovative inspections? Inspectors often have newsworthy announcements that they want to spread the word about but which don’t necessarily fall into the category of general advertising. A good way to notify various business-related parties of your news is by writing a press release. Legitimate press releases follow standard conventions for information and formatting. Find out what kind of news rates a press release, as well as how to properly write one, by reading our new article: Press Releases for Inspectors.
What kind of marketing are you doing while you drive from job to job? If your work vehicle doesn’t have business signage, you are officially behind the curve. Find out why this is the easiest marketing you can do that has the biggest return by reading our latest inspection article: Boost Your Inspection Business with Truck Signage.
It may seem like a gimmick, but if it keeps you on track for never missing a phone call for new business, it’s good advice. Find out why we recommend that inspectors use a red phone for callers looking for an inspector (as well as why you should pay attention to how your contact information appears in general) in our new inspection article: The “Red Phone” for Inspectors.
Are you lost? Do you know where you’re going? Do you know how you’re getting there? Many inspectors know instinctively what their company’s goals are, and what they value and work toward each day. But have you taken the time to actually write these things down? That’s what a mission statement is, and every company should have one. Read about what makes a good mission statement and how to write one, as well as why it’s more than just a good marketing idea, in our latest inspection article: How to Write a Mission Statement for Your Inspection Company.
Home inspectors are required to juggle a ton of facts, a lot of guidelines, some rules, and even a few laws, along with all their training and experience. One of our goals at InterNACHI is to help with all of it, including clarifying some potentially confusing gray areas, especially when asked. We hope we’ve succeeded in our latest new inspection article: Material Defects Defined for Home Inspectors.
Inspection article newly translated into French: L’Inspection du Vide Sanitaire et les Dangers liés au Vide Sanitaire (Crawlspace Hazards and Inspection)April 25th, 2012
One of the riskier areas of the average home inspection is arguably the crawlspace. Not only is it considered a confined space and, therefore, more difficult to access and inspect, but it may house many potential hidden dangers, including weakened structural elements, metal projections that can poke and injure, and pests and critters that can sting and bite.
For Canadian and other French-speaking members, post this InterNACHI article on your website, which has been newly translated into French and is a great refresher on the hazards and safe inspection of crawlspaces: L’Inspection du Vide Sanitaire et les Dangers liés au Vide Sanitaire.
Have you ever seen wallpaper used to conceal electrical wires? It’s been encountered by at least one InterNACHI inspector, and it sure isn’t safe! Find out about other safety and cosmetic defects common to wallpaper in our new article on Wallpaper Inspection.
Would you let a guy who enjoys taxidermy take out your appendix? Would you let a weekend warrior train you for a triathalon? Then, why leave your business marketing at the mercy of amateurs? How you present yourself professionally online and in print can mean the difference between a booking for you or a client for your competition. Read about why marketing design is so important in our latest article: Marketing for Inspectors: There’s More to Design Than You Think.