What is with NACHI's endless commercialism?

[bmargiotti]

i know this thread is going to ruffle some feathers.... but im getting sick of it. this morning i received 6 emails from findaninspector.us for DRUGS! what the hell?! DRUGS!!!!! and the emails flood in daily from so called "preferred vendors". im getting kinda tired of it. i understand its done to generate funds for our organization, but at whos expense? and what are the funds used for?

while im at it.... how about this "Home Head Start Guide"? have any of you handed these out? whats been the response? i would NEVER, EVER, EVER hand out that pile of junk mail to a trusted realtor friend that i have groomed a relationship with or a client. its just full of ads for these vendors that line the coffers of NACHI.

i joined this group as a new home inspector because i couldnt get much of anything from ASHI. but as NACHI's member$hip has since DOUBLED, when is the professional marketing going to start? why dont i see anything in realty offices about NACHI? where are NACHI's print ads? what about exposure to Realtor organizations? just this bag of junk?

dont reply to me about marketing dollar and blah, blah, blah. i have a Media Arts and Marketing BA. this organization has to move upscale to be taken seriously, and this crap just drags us down.

talk to me,
Bob Margiotti

[rcooke]

I have received a few but not as many as you say I wonder has some one put you on a false NACHI list .
I am not pleased with the advertising but feel the ones I receive are just a small part of NACHI .
The help and Information received is to me worth some agrivation .
I have belonged to three other Home Inspection associations and NACHI does much more then the Three together.

Roy Cooke

[Gary L. Porter]

NACHI has been a big help to me

[bjones1]

I got two emails yesterday, from a drug company, who got my email from NACHI. Seeing they were spam, I just deleted them. Other than that, I haven't had any spam caused directly by from NACHI.

[Justo Mickey Rivera]

Originally Posted by bmargiotti

i would NEVER, EVER, EVER hand out that pile of junk mail to a trusted realtor friend that i have groomed a relationship with or a client.

One mans junk is another mans treasure....it doesn't work for everybody.... it just works for those who know how to make lemonade out of lemons


Mic

[Justo Mickey Rivera]

Originally Posted by bmargiotti

i have a Media Arts and Marketing BA.

Shows us whatcha got !!!!!!!!


Mic

[Brian E. Kelly]

As my father the Pharmicist would say " Drugs are are a good business to be in".

[John Lerch]

Hey Bob... Relax.
Don't get caught up in things that just don't matter. One should not hand out anything to the Realtors they have worked with and groomed, and certainly few Realtors will ever be concerned with your affiliation with one group or another. Something comes to your mailbox that you don't like, well just block it.
Stay focused on your business, if you don't no one else will!

[Joseph T. Burkeson, CMI]

Today, you can't have a public presence and privacy at the same time, I choose to post my email address & phone number anywhere I can to drive business to my company. The trade off is that I get a ****load of spam, so you have to choose what it is you are trying to accomplish, beaus you can't have it both ways.

My choice was to purchase spam control software and continue to push my public presence. Try Spam-Bully it is one of the better spam killers.

Oh, BTW I like NACHI too.

[Jeffrey D. Clark]

what are the funds used for?

as NACHI's member$hip has since DOUBLED, when is the professional marketing going to start? why dont i see anything in realty offices about NACHI? where are NACHI's print ads? what about exposure to Realtor organizations?

I agree Bob. Let's spend some of those million$ on pumping up NACHI's image. I just had another (this time loan officer) person ask me if I was an ASHI member. Why? Because ASHI poured money into its branding. It has worked. Granted, very few (agents, etc) ask if I'm an ASHI member, but the fact that some do tells me the campaign must have worked.
I believe NACHI is a much better organization in what it offers HI's (discounts, MB, etc) but if some of our dues was spent on marketing to the people that hire us or refer us, I think we'd all like that.

[mporras]

Originally Posted by jclark1

I agree Bob. Let's spend some of those million$ on pumping up NACHI's image. I just had another (this time loan officer) person ask me if I was an ASHI member. Why? Because ASHI poured money into its branding. It has worked. Granted, very few (agents, etc) ask if I'm an ASHI member, but the fact that some do tells me the campaign must have worked.
I believe NACHI is a much better organization in what it offers HI's (discounts, MB, etc) but if some of our dues was spent on marketing to the people that hire us or refer us, I think we'd all like that.

Good point!

I sure would like to see NACHI put it's money into branding instead. A national TV, radio and magazine advertising campaign, and/or a public service announcment would be a big help to us and the industry in general.

Something like; "....and everyone was killed. This horrible tragedy could have been prevented if the home had been inspected by a NACHI certified home inspector. So remember, if your planning on buying a home, get it is inspected by a NACHI certified inspector. If you don't (...dramatic pause...) you could be killed. (Okay...that may be overdoing it a bit) This message is brought to you by the National Association of Certified Home Inspectors. Inspected Once, Inspected Right. Go to www. nachi.org for more information."

Yes, it is expensive, but I'm positive that an informative and well produced marketing campaign would be a big boost for our businesses.

Has this been discussed before......?

[Russel Ray]

Originally Posted by jburkeson1

Today, you can't have a public presence and privacy at the same time, I choose to post my email address & phone number anywhere I can to drive business to my company. The trade off is that I get a ****load of spam, so you have to choose what it is you are trying to accomplish, beaus you can't have it both ways.

My choice was to purchase spam control software and continue to push my public presence. Try Spam-Bully it is one of the better spam killers.

Oh, BTW I like NACHI too.

Ditto out here in this corner of the world for me.

[James H. Bushart]

Originally Posted by mporras

Has this been discussed before......?

Yes...and implemented...by ASHI.

[Carla Horne]

I have been very content with my NACHI membership.
The NACHI dues have not changed in the 4 years that
I have been a member, not one $.

Where else can you spend 300$ tax deductable dollars
and get all of the free stuff, including education (thanks
Gerry!)
NACHI is awsome and I can't say enough about them!

CJ

[mporras]

Originally Posted by chorne

I have been very content with my NACHI membership.
The NACHI dues have not changed in the 4 years that
I have been a member, not one $.

Where else can you spend 300$ tax deductable dollars
and get all of the free stuff, including education (thanks
Gerry!)
NACHI is awsome and I can't say enough about them!

CJ

I am too, Carla. Very happy. No real complaints, but I do see an opportunity for NACHI to use its resources in way that may help us all. I have thought of advertising on radio and TV myself, and I still might some day, if I can afford it.
My previous post was a bit of a joke... I don't think we need to go the route that many lawyers have taken...you know the ones..."Have you been hurt in an accident? Call 1-800-I WILL SUE ",etc. But if NACHI could use it resources to put together a well produced (i.e. not tacky) public service announcement, I believe it will raise awareness about the association, inspections in general, and may actually help the consumer.

Just sayin....