Marketing Advise

[pfreund]

Like many begining inspectors, I am having a hard time with marketing. I realize this is the toughest part of the business. I am wondering if anyone has had luck with any particular marketing strategy? What statagy seems to bring in the clients the fastest? I have read a few past posts about Mike Crow's marketing strategy and I have yet to be sold on the idea. Has anyone had success with the "Gold Launch" stragegy that is recommended by Homegauge? Any advise or direction would be greatly appreciated.

PF

PS-I am not sure why I am being labeled a non-member, but I am a member of NACHI!

[William R. DeVries, CMHI]

Originally Posted by pfreund

Like many begining inspectors, I am having a hard time with marketing. I realize this is the toughest part of the business. I am wondering if anyone has had luck with any particular marketing strategy? What statagy seems to bring in the clients the fastest? I have read a few past posts about Mike Crow's marketing strategy and I have yet to be sold on the idea. Has anyone had success with the "Gold Launch" stragegy that is recommended by Homegauge? Any advise or direction would be greatly appreciated.

PF

PS-I am not sure why I am being labeled a non-member, but I am a member of NACHI!

Speaking from experiance as I too am new to home inspection you have done the first right step in marketing, joining here.
read everything in marketing, report writing and this board has to offer, should take ya 3 - 4 weeks, then ask this question again and you will have a great start on which direction. brochure's are good as handouts and to be left in homes at open house's, do meet and greet's with agents and leave them some brochures.
try networking the agents in your area as well, friends may know an agent to get you an in.
A AD in the local real estate section can get exposure as well.
hand your business card to every cat, dog, bird, tree and if it moves attach it to it.
then wait to see where you have the best responce and concientrate in that section a little more.
Billy

[pcarter-old-04]

William,

Use the MB search function in marketing, there is a vast amount of information there that you can draw from, according to your profile you are a member, so you go to the members only section........... Good luck, also ask questions in the marketing forum, a lot of different gentlemen will answer your questions from various factions and parts of the country........... so start asking.........

[bdoles2]

Originally Posted by pfreund

Like many begining inspectors, I am having a hard time with marketing. I realize this is the toughest part of the business. I am wondering if anyone has had luck with any particular marketing strategy? What statagy seems to bring in the clients the fastest? I have read a few past posts about Mike Crow's marketing strategy and I have yet to be sold on the idea. Has anyone had success with the "Gold Launch" stragegy that is recommended by Homegauge? Any advise or direction would be greatly appreciated.

PF

PS-I am not sure why I am being labeled a non-member, but I am a member of NACHI!

Learn from the best...goto this link and join if you have to.

http://www.gogetforum.com/marketing/...orum=marketing

[W. Michael Chris]

Or wait just a little, RR onboard as Nick just anounced: "Inspector marketing expert and author Russel Ray accepts full-time position at NACHI

[cbellefontaine]

You may have heard the three most important words in real estate are location, location, location. I believe the three most important words in real estate services is reputation, reputation, reputation. Start networking with your family and friends. Don't be afraid of doing inspections for them for a buck just so you can prove your competence. You are going to ask them for referrals, so let them see your work so they can give those referrals with confidence. They will also be more understanding if you happen to make a mistake. Getting involved in local community functions such as Rotary Club, Chamber of Commerce, church groups, and BNI's are also a great way to get to meet other business leaders in your area. Those are the people who understand the power of the referral. Don't just join these groups. Get on committees and donate your time to help others. The more you help them, the more they will help you. It worked for me.

Just my two cents.

[pfreund]

Thanks for all the great advice. You all are a great help! William- you are right about joining Nachi. I scheduled a home inspection today from someone who used the "find an inspector" link! I do have a question about something Patrick wrote....

"Use the MB search function in marketing, there is a vast amount of information there that you can draw from, according to your profile you are a member, so you go to the members only section..."

Forgive me for my ignorance, but how do I get to the members only section and what is the MB search function??

[pfreund]

Never mind... I found the link for the Members only section. But please keep your advice coming! Thanks.
Phil