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General Inspection Discussion This is a place for general discussion about the home inspection industry. Try to keep the posts topical, but they need not be as specific as the other areas of this board.

 
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  #16  
Old 7/10/09, 9:29 PM
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Brian K. Smith Brian K. Smith is offline
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Default Re: Marketing ideas

I agree with some of the posts above. When I first got into real estate inspections, I went to every real estate office within about 60 to 80 miles of my office. For me that was the fastest way to get my name out there and nine years later that is all I do. In nine years I have only did this 3 to 4 times. For me it works so I say give it a try. Make sure you come up with something that’s professional made to hand out, flyers, cards, whatever it is! I am working on some other ideas now, but I feel this is the quickest way to get your name in front of them. I have over 50 realtors that have been using me for the last 6 to 8 years so I feel it works!
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  #17  
Old 7/11/09, 12:19 AM
Jeffrey A. Prince Jeffrey A. Prince is offline
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Default Re: Marketing ideas

I think the internet is the future. Right now I have to rely on some agents . I have only been in business for 2 years. I hope once I become more established I can step away from them completely. First get your website ranked. Try using Home Inspector Pro website hosting Dominic will help you with that for sure he is a genius. Also try doind e-mail newsletter once a month to agents and clients it keeps you name on their mind. I think that nick has a good Idea with the move in certified. I am just thinking of how you would contact the seller. Just knock on the door or send them a mailing.



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Home Inspections performed in Darien, Downers Grove, Lisle, Westmont, Woodridge, Naperville, Aurora, and all surrounding areas in Greater Chicagoland.

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  #18  
Old 7/11/09, 12:21 AM
Jeffrey A. Prince Jeffrey A. Prince is offline
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Default Re: Marketing ideas

Join active rain and blog once a week



Safe At Home Inspections,Inc.
Home Inspections performed in Darien, Downers Grove, Lisle, Westmont, Woodridge, Naperville, Aurora, and all surrounding areas in Greater Chicagoland.

630-437-1572
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  #19  
Old 7/11/09, 12:29 AM
Erol Kartal Erol Kartal is offline
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Default Re: Marketing ideas

Quote:
Originally Posted by jprince1 View Post
Also try doing e-mail newsletter once a month to agents and clients it keeps you name on their mind.
Newsletters are a great marketing tool. If you don't stay in touch with your past customers, they will forget who you are. Guaranteed.
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  #20  
Old 7/11/09, 12:43 AM
Jeffrey A. Prince Jeffrey A. Prince is offline
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Default Re: Marketing ideas

Mine has worked out ok . I am building my list. I go out to open house on sundays and talk to agents and then ask them if I could add them to my list. I also ask every agent at each inspection if I can add them. As for going after sellers. I tried that before with a nachi supplied list I must have sent out 200 letters and I did not get one response I still think it is agood Idea and I am going to take a second look at it. But for now until maybe next year agents have been giving me a good chunk. I have used active rain and I must have signed up at least 60 agents to my mailing list I have scored a few jobs.



Safe At Home Inspections,Inc.
Home Inspections performed in Darien, Downers Grove, Lisle, Westmont, Woodridge, Naperville, Aurora, and all surrounding areas in Greater Chicagoland.

630-437-1572
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  #21  
Old 7/11/09, 8:30 AM
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Default Re: Marketing ideas

Don't rely on one type of marketing plan. Use what has been posted here, especially the INACHI success page. It's chocked full of good advice. Visit Realtors, have a good website, do guerrilla marketing (easy and cheap), look for articles or posts by Russell Ray, join BNI and your Chamber and get active, find out what works in your neck of the woods wherever that is (put you location on your message board profile), inform everyone you know you are now a home inspector either by meeting them or letters, do something that sets you apart from your competition, when you inspect a house get the listing agent name and mail them a letter stating you had the honor of inspecting their listing and want to provide the same good service to their clients, etc, etc,etc.

The key here, with some sage advice from a very successful member of the area I live in is this: Under promise - over produce! Believe me it works!

Good luck!
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