CLICK on your STATE to find out where our new radio ads will be running.

[Russell Spriggs]

Did I miss where / how to log in to MIC?

[Nick Gromicko]

Nothing to log into at this time, but once we get the signs made we will make a way for you to borrow them using your login.

[Russell Spriggs]

Got it, Nick-
Thanks!

[klott]

Nick, Tallahassee is in Florida not Ga.

[rgrizzle]

Nick,
I see that Miami, Ft. Lauderdale area is on the list is there anyway we can look at the Middle and lower Keys. Like Key West and Big Pine Key? This area is flooded with real estate agents. We have approx. 200-250 agents within a 30 mile span.

[James H. Bushart]

Originally Posted by rgrizzle

Nick,
I see that Miami, Ft. Lauderdale area is on the list is there anyway we can look at the Middle and lower Keys. Like Key West and Big Pine Key? This area is flooded with real estate agents. We have approx. 200-250 agents within a 30 mile span.

To heck with the radio ads...send in the jets with napalm.

[rgrizzle]

Originally Posted by jbushart

To heck with the radio ads...send in the jets with napalm.

The napalm would give a nice glow to the sun coming up over the Gulf of Mexico on the way work.

[jmichalski]

I understand that we are very short on specifics here, but is there any info on the duration and frequency of the ads?

What is the purpose and goal of the ad campaign?

If it is just a one day splash to try to raise awareness of Realtors, then specific info is vital to ensure they are listening at the right time.

If it is to raise general awareness of the concept, then a more prolonged campaign (generally 2 weeks is considered an absolute minimum) with a high frequency rate is needed. Having used radio advertising in Philly previously, I found that 4 weeks of ads, in an on/off/on/off pattern produced the best results. Advertising on the local news only station was far more effective than other stations, especially music stations, as people expect to get info in that format and tend not to change the cahannel at commercials because they are waiting for traffic or weather, etc.

The ad rates were comparable to cable tv where we could target a specific market by channels, but the super-regionalization of their ads made it impractical.

[David P. Valley]

Nick,

You have the incorrect info. posted for Massachusetts.

It reads...
Playing in 2 markets: Boston (Manchester), Springfield-Holyoke

Well, Boston is in Massachusetts and Manchester is in New Hampshire. Why is Manchester in parenthesis ?

[Chris Morrell, CTO]

The markets don't necessarily match exact locations. Tallahassee is listed under Georgia because of its location near the border. I guess that in terms of market reach the Tallahassee stations that we'll be advertising on will be heard by more people in GA than FL. The same explanation is for Boston. Manchester is only 50 miles away from Boston, and I imagine they share a lot of radio stations. You have to think of them as radio markets, not as actual locations.

[William J. Decker]

Originally Posted by jbushart

To heck with the radio ads...send in the jets with napalm.

There's our little ray of sunshine!

[rgrizzle]

Originally Posted by wdecker

There's our little ray of sunshine!

It may be a ray of sunshine. But then what will I do for that extra cash

[Jae Williams]

Originally Posted by prussell

Which company did you go with? clear channel by any chance?

Probably not...one of Clear Channel's biggest markets nationally is Cincinnati and the ad is not being run in this area.

Cincinnati is also Ohio's second largest area in population, but therethere a smaller markets that will air the ad.

[kmiller1]

It would be nice to know who will run the ads. If nothing else, we could record it ourselves to send to the agents.

[jmichalski]

Sooooo......

Either no one has the info to answer the questions posed by many here, or there is no info to share?

To recap the Q's I recall reading here:
What is the goal of the campaign?
What is the purpose of the commercial?
What is the duration of the ad runs?
What is the concentration of play (how many per day)?
What company is being used (Clear Channel, etc?)

Just looking for info (since this has been announced and locations identified I assume that some info is available)