CLICK on your STATE to find out where our new radio ads will be running.

[Nick Gromicko]

It has many purposes. One of the primary ones is to support NACHI members who are giving presentations to real estate offices. In the past some real estate agents have resisted seller inspections because they saw no marketing benefit in it. Furthermore the various instructions they had to give to prospective clients to download and view different inspector's reports generated by different reporting software and hosted on different websites made the whole thing a mess.

However, Move In Certified (just the name in and of itself) on a sign in the front yard of a home for sale is a marketing tool REALTORs can appreciate. Move In Certified says it all.

And because it uses FetchReport technology, the download and view instructions are simple and uniform, regardless of the home, the inspector, or the software used to generate the report.

[Nick Gromicko]

Trust me... you put a big Move In Certified sign in the yard of a home for sale... the seller and listing agent of the home for sale down the street will want want from you too. And guess who's report (an actual sample of the product you produce) all the buyers (serious potential clients about to need a home inspector) will be looking at??? YOURS!

[Kenneth E. Sitzes]

Mr. Decker the last time I checked, Springfield and Champaign is toward center of the state,
And Cape Girard is in Missouri. (Or did you mean Cape Girardeau Missouri?)

[Randy D. Stufflebeem]

Paducah is in Kentucky but just over the Southern Illinois border. I am sure the stations are heard in that area. I was surprised not to see Peoria, Illinois on the list.
Randy

[jmichalski]

Nick, was that a response to the Q's I listed?

I was not looking for a sales pitch on the program, just some concrete facts in response to the questions I and others had asked. (start and end dates for the run, duration, frequency, channels, company being used, etc).

If the goal is to raise awareness of Realtors, then there are more defined and less expensive ways to target that audence, so I would surmise that the true goal must be reaching a larger audience. To that end, since you raised the point, does the commercial make a special point to Realtors, or are you simply looking to capture them by virtue of the fact that they are a part of the audience.

Any info with relation to the other questions would be great.

[Nick Gromicko]

Joe: Raising awareness of REALTORs (directly) is not a main purpose. See post #31

[jmichalski]

Originally Posted by gromicko

Joe: Raising awareness of REALTORs (directly) is not a main purpose. See post #31

I did. The first sentance reads:

It has many purposes. One of the primary ones is to support NACHI members who are giving presentations to real estate offices

It offers no specifics as to how an ad targeting the general population will support anyone giving a presentation to Realtors. If, for example, it will be run in high saturation or for extended duration - long enough to raise brand name recognitiojn - then that is the kind of info I was seeking.

If it is simply inteded to be a hit and run splash, then that is useful info, too.

Timing for inspectors who wish to maximize the impact of this is absolutlely critical to translating a radio ad into real success. Presentations given near the end of the run and immediately after the run are likely to have the greatest impact.

If is a short run, then maximizing attention of the target audience (Realtors)to the brief duration is key.

More specifics would be very helpful.

[Nick Gromicko]

Joe writes

maximizing attention of the target audience (Realtors)to the brief duration is key.

Bingo. That is key.

As for additional purposes, about 1/2 of the "general population" is either an inspector, real estate agent, home seller, home buyer, or personally involved/related to someone who is one of the aforementioned.

It is so refreshing to run a home inspection radio ad that will relate to more of a market than just consumers about to hire a home inspector.

[jmichalski]

OK - so we are looking at a short run ad?

[Nick Gromicko]

First I have to get the sign problem resolved. I found a company today that will do them for us nationally using 3mm Colorplast on Vutek with H sticks. Chris started making the 300 DPI Vector Art but while doing so decided to try a few different colors, so we might end up with a couple choices in signs.

Then we'll... well... let's just say I'm glad we own www.nachi.org/agentdata.htm We've been updating all the mailing addresses.

[jmichalski]

Why have pre-printed signs? Have a template that can be sent to any printer (there are several standard formats) with standard specs for materials, size, and color, and let the inspectors have them printed themselves. Reimburse them if you wish, but this seems like a needless logistic delay.

And weren't the signs in process before this announcement? If it was such a hold up, maybe you could have delayed this announcement?

[klott]

Originally Posted by inxil

The markets don't necessarily match exact locations. Tallahassee is listed under Georgia because of its location near the border. I guess that in terms of market reach the Tallahassee stations that we'll be advertising on will be heard by more people in GA than FL. The same explanation is for Boston. Manchester is only 50 miles away from Boston, and I imagine they share a lot of radio stations. You have to think of them as radio markets, not as actual locations.

Not necessarily true Chris, they still use homing pigeons to get the only news in south ga. I talked to a melon farmer from Albany the other day and he wanted to know how the Cuban Missile Crisis turned out. Danged Pigeon ran away!

[Nick Gromicko]

Joe writes

maybe you could have delayed this announcement?

... never. I just don't see much advantage in keeping secrets. If you had followed the threads about Move In Certified, or FetchReport, or CMI, or more recently the Safety Practices course, you will note that their success (like many of our projects) relies heavily on member participation.

[Nick Gromicko]

Joe writes

Why have pre-printed signs? Have a template that can be sent to any printer (there are several standard formats) with standard specs for materials, size, and color

See post #23 of http://www.nachi.org/forum/showthrea...t=20114&page=2

[jmichalski]

Originally Posted by gromicko

Joe writes

See post #23 of http://www.nachi.org/forum/showthrea...t=20114&page=2

That is not at all what you posted above:

First I have to get the sign problem resolved. I found a company today that will do them for us nationally using 3mm Colorplast on Vutek with H sticks.

So if you have Kinko's on board, then the sign problem really is not a problem.