Inspection Business Marketing Strategies. A new InterNACHI series.

[Nick Gromicko]

But unlike our Mastering Roof Inspections Series... we're only going to publish the Inspection Business Marketing Strategies Series here, on this thread. And to keep it interesting and a little wild... the strategies and "marketing tips" will be posted randomly, in no particular order, each day.

Marketing thrives on synergy... doing many, little, seemingly meaningless things together.

Please comment and contribute your own tips, here, as the series grows.

[Nick Gromicko]

Here we go. You should not be marketing a service that you are not competent enough to provide. Complete all of InterNACHI's free, online inspection courses.

And remember, if you are one of our more experienced and better trained inspectors, you have a moral obligation to market and to allow as many of your fellow countrymen learn about and benefit from the great services you offer.

[Nick Gromicko]

Add all the different inspection services you offer to www.nachi.org/ancillary.htm

Ancillary inspection services include:

• Chimneys
• Commercial
• Energy Loss
• Green Certification
• IAC2 Certified
• Lead
• Log Homes
• Meth Testing
• Mold
• New Construction
• Pools and Spas
• Pre-Listing
• Radon
• Septic
• Sewer Line
• Stucco/EIFS
• Thermal Imaging
• Water Quality
• WDO/Insects
• WETT

This system works with www.InspectorLocator.com

[Nick Gromicko]

Add a Call Me Now button to your website.

When a potential client clicks on it and submits his/her call back number the InterNACHI member is instantly called by InterNACHI's automated office assistant and given the clients call back number. There are no phone tolls, lead generation fees or other charges for this service.

The original Call Me Now button graphics are compliments of member David Valley.

If you want to test InterNACHI's automated, potential customer assistant system...

1. go to this page;
2. choose the button to the left of your favorite Call Me Now graphic;
3. scroll to the bottom of the page;
4. hit "Next..." to go to the next page;
5. click on the Call Me Now graphic as if you were a consumer needing an inspection;
6. fill out the mini form as if you were a consumer needing an inspection; and
7. answer your phone.

The phone number you have listed in your profile will ring! It's pretty amazing. Go ahead, try it now. Let us know here if your phone rang.

[Nick Gromicko]

Did anyone test this thing?

[Steve Dobson]

Yes it works great!!

[Bob Elliott]

This information is not "members only" I see.

[John Safstrom]

Works fast

[David P. OKeefe]

Two things, does not work without giving an email address and does not leave a voice message.

[Jeff Tatlock]

'Call me now' works great, couldn't be easier to set up.

[Kenneth Dolin]

It does work very well, and someone was kind enough to create several different "avatars" for the button, if that is the correct terminology? of course I did not bookmark the location but I am sure someone will chime in. Thanks by the way

[Nick Gromicko]

Join OverSeeIt.com

OverSeeIt inspectors offer a variety of services:

• Project and contractor oversight.
• New construction phase inspections.
• Final walk-through inspections.
• 1 year builder warranty inspections.
• Annual inspections for home and commercial property owners.
• Investor consulting.
• Pre-listing, seller inspections.
• Foreclosure inspections.
• Insurance inspections.
• Home inspections.

InterNACHI members can be part of OverSeeIt.com for free. There are no charges.

[Nick Gromicko]

Add the First-Time Home Buyer-Friendly seal to your website.

Optional additional strategy: Offer the Now That You've Had a Home Inspection book to first-time buyers.

[Gary Farnsworth]

We are marketing as our budgets allow. There are just no homes selling here.

[Nick Gromicko]

47% are first-time home buyers.