NACHI Email Database

[Nick Gromicko]

The 4 that have so far succeeded at meeting our low "opt out" rate test and were thus used were derivatives (close re-writes) of the following:

http://www.nachi.org/what_really_matters.htm

http://www.nachi.org/prelisting.htm

http://www.nachi.org/3mistakes.htm

and http://www.nachi.org/documents/mold-newsletter.htm

[Nick Gromicko]

You will note that the 4 above are all real estate articles (not primarily inspection articles), but with an inspection spin to them. REALTORs couldn't care less about inspections.

[jmichalski]

OK - I get it. But why, then, solicit articles from inspectors who will be predisposed to discuss inspections (as many HI's couldn't care less about real estate)?

Also, on a whole other topic (but it will tie back in) I am told the Inspectors (less than) Quarterly costs a fair sum to produce and distribute. This seems to be incurring a cost to preach to the choir. Maybe we could use that money to work with a vendor (like John O.) to improve our system or upgrade content?

Just a suggestion. I personally find far higher value in marketing realtors than reading a paper version of most of the postings on this site, and would like to see funds (if they are spent in this way) on the email system, or marketing to Realtors, or even adding tech staff....

Just some food for thought.