NACHI needs to get on or get a Banner on Realtor.com

[Justin Watts]

How come NACHI doesn't advertise on REALTOR.COM ranked #1 in Website Rankings...???? This would totally boost NACHI Inspectors status, and get us more well known out here in California.....

Any reason why we don't????

[Dale Duffy]

Justin,

A reason why they don't answer you is the question!........

How many times have you asked?.........4-5 (maybe more)..........

[Justin Watts]

Dale,
This is why I keep asking.... even Nick is not answering?!?! What's up with this? Why can't we get listed with Realtor.com?

[Dale Duffy]

Originally Posted by jwatts1

Dale,
This is why I keep asking.... even Nick is not answering?!?! What's up with this? Why can't we get listed with Realtor.com?

Damn if I know!.......

You would think they would be all over the website!

[Nick Gromicko]

Because nobody pics a home inspector from a banner ad.

Worse, more and more these days homebuyers are very leary about using a home inspector that is in bed with a real estate agent which is what a banner ad on the world's biggest real estate site implies.... so it might actually unsell.

Think about who visits REALTOR.com (REALTORs don't visit REALTOR.com. We REALTORs have access to our own updated multi-list systems) and think about what the visitor (almost always a homeowner w/o an agent) might be thinking when they see (what appears to them to be) a real estate site promoting certain inspectors. Too risky.

I have no right to do anything that could potentially un-sell our member's services.

Thinks of something outside the box, I'm all ears.

[Dale Duffy]

I'll put a small ad on there and see what happens...........

I'll let you know Nick!

There are mortgage companies and moving companies, I doubt anyone thinks their sleeping with anyone.

[Nick Gromicko]

Mortgage companies and moving companies don't wreck deals for agents, and people looking for homes think everything out.

[Dale Duffy]

Funny,....most the realtors I work with, their clients don't seem to think twice about using my company, so I think it might be a long time in the future before that cycle is broken, if ever.

And I don't sleep with any of them!

[Nick Gromicko]

9 out of 10 complaints against inspectors also name the real estate agent that recommended them. The public is on to it... whether it is true or not. There is a reason that more and more agents are keeping themselves at arm length from inspectors. Inspectors should do likewise. It is not because any hanky panky is ACTUALLY going on... it is because of perception, the negative perception it gives to our shared client... the homebuyer.

I've been in marketing all my life and there are plenty of sure bets out there. No sense in taking risk w/o reward.

[Dale Duffy]

Originally Posted by gromicko

9 out of 10 complaints against inspectors also name the real estate agent that recommended them. The public is on to it... whether it is true or not. There is a reason that more and more agents are keeping themselves at arm length from inspectors. Inspectors should do likewise. It is not because any hanky panky is ACTUALLY going on... it is because of perception, the negative perception it gives to our shared client... the homebuyer.

I've been in marketing all my life and there are plenty of sure bets out there. No sense in taking risk w/o reward.

That will Never change Nick.

[Dale Duffy]

As long as there are Agents, they will tell their clients the names of a few inspection companies, termite inspectors, different loan companies, appraisers, handymen, etc.

You won't see that change in our lifetime.

And you'll still see their clients using the recommended suppliers.

[Nick Gromicko]

Look, if a REALTOR tatoos your inspection business logo to her forehead... great! A REALTOR recommending you is a good thing.

But having potential homebuyers CATCH US buying ads on big real estate sites implies that we need agents, need to advertise on their sites, and therefore need to keep them happy. I don't like the connotation from that direction.

Running ads on the moving company or mortgage company sites is much better like the bottom of this one: http://www.provostdetail.com/eben/is...ub_list=Robin1

[whandley]

There ya go Justin!

I'm pretty sure that's not the answer you were looking for. But hey, would you like to buy a new NACHI flashlight?

Better start reading that CREIA website. Atleast the Realtors in California know who they are. CREIA has corporate staff members throughout California who do nothing other than attend realtor office meetings, golf tournaments, events, etc.. promoting the use of its California CREIA inspector membership. Their website also has consistently better search results than ASHI and way better than NACHI.

Again, I've never had an agent ask me if I'm a member of NACHI. They just don't have a clue who NACHI is.

[Nick Gromicko]

See next post, says it all.

[Nick Gromicko]

Uh, someone not paying attention. You guys must be sleepy.

1. I'm all for marketing to REALTORs. REALTORs are in the marketing business. No harm in telling them about your services.

2. I'm all for REALTORs recommending the best inspectors. They have a fiduciary duty to do so.

3. I'm against marketing to homebuyers (the people who visit REALTOR.com) via REALTOR sites, due to the secondary connotation it implies.

I'm too tired to explain the difference between the three any more than that, sorry. Nighty night.