Licensed inspector ad campaign.

[Tim Spargo]

Originally Posted by jbushart

John McKenna does not get it. This ad is not designed to "enhance" the NACHI member.

It is to call attention to the object...in this case, a bicycle....that represents a license.

It is an ad designed for consumers in unlicensed states, where certain special interests (led by ASHI chapters) are attempting to promote the idea that a license is the answer to the consumer's "problem"...that being the absence of a "license".

The license...like the bicycle...solves nothing.

When Wendy quits her job as a motel front desk clerk and runs out and buys herself a bicycle in Kansas....by way of getting fingerprinted and taking the required courses and buying the required insurance...how is the consumer able to distinguish her and her new bike from the 20 year veteran and his new bike?

That is what the ad campaign is aimed at. Not the inspector...but the frivilous and confusing "credential" invented by the people who sell tests and sell classes and convince legislators of their need to mandate them.

Bingo... I don't think we've always agreed.

[Dan Bowers, CMI]

John Onofrey -

As a Marine Corp Scout/Sniper I've been asked many times over the years what I felt when pulling the trigger and knowing I was putting a hole through someones head.

You know the answer as well as I do - " A Slight Rifle Recoil" ...............

[Dan Bowers, CMI]

I liked "Little Billy" BUT the thought of TRAINING WHEELS really warms it up. Now take a look at my upcoming AD.

The title will be:

"No Virginia - All Inspectors Aren't Created Equal"

See the attached graphic for the kicker..

[Johnny Boysz]

I'm not a member of your organization but would have to agree that the ad does make even your members look bad.

One of the big debates about NACHI, and your members, is whether they are actually "Certified" as the organization name applies. There appears to be a very large debate if members are even fulfilling their annual certification requirements.

There is a simple solution to the whole issue of this. It would also help the consumer make an informed decision and force your members to complete their required annual "Certification" requirements. Just open up your members certification records to the public. When the public selects one of your members they can view their education records, certification and annual requirement records, etc., etc. If a member is not fulfilling their requirements then the public can view that. You, INACHI management (Owners ?) don't have to worry about making sure to audit the members each year.