Making a six-figure salary using the Five P's

[Russel Ray]

Here's another comment from a North Carolina NACHI member:

It is hard to put words to how much I appreciate all that you have done for me and my business, and I've never met or spoken with you - Thank you just doesn't cover it.

Following the Power of P is a roadmap to success. I've been implementing your techniques over the past 3 months and I'm up to 10-12 inspections a week with almost no effort. I have to underline the 'market while busy' part though, it's easy to neglect and I don't want to have a slow winter.

You can find his complete post at Marketing.

[rhumphries]

Here's a comment from one NACHI member who was not at the Convention:

Thanks for posting your seminar basics here, Russel. I just read it through for the first time, and found 24 items that I circled to come back to and work on. That's the kind of help that makes Russel Ray and NACHI the best marketing resources for home inspectors.

Does s/he have a name?

Here's another comment from a North Carolina NACHI member:

It is hard to put words to how much I appreciate all that you have done for me and my business, and I've never met or spoken with you - Thank you just doesn't cover it.

Following the Power of P is a roadmap to success. I've been implementing your techniques over the past 3 months and I'm up to 10-12 inspections a week with almost no effort. I have to underline the 'market while busy' part though, it's easy to neglect and I don't want to have a slow winter.

Does s/he have a name?


I read the "Power of P". I'm glad to see it has very little to do with "marketing". It functions more as a business planning guide which could be entitled, "The Parables of Russel Ray", or "Here's How I Did", or "I Want You To Think I'm Special". And though I'm glad "The Power of P" is not a true marketing guide, I suppose I'm now concerned with something else. Is Russel Ray ALSO a professional business trainer, motivational coach, operations consultant on top of being a "marketing genius"?

Granted, the is well-written and effectively-organized. As to the content and subject matter; a newbie inspector will retrieve several useful tips from the text, but experienced business operators will see it as little more than supplemental reading. Those with experience in various professional services may find that Mr. Ray's advice is simply opinionated matter that is not suitable everyone to follow (which is normal for any text).

In his usual style, Mr. Ray still adds a definitive point of view to topics that should remain flexible. For example, he states on page 12 that, "If your previous job did not include 20 years of experience as a professional graphic designer and layout artist, never ever try to design them on your own computer and print them on your home printer." Readers would have been better-advised to learn HOW to create better business cards on their own rather than be told that they can't or should even try. For all intents and purposes, it appears that Mr. Ray may be setting up shop as a business card designer by telling his readers to retreat from self-publishing.

As to Mr. Ray's expertise and credibility, one has to hold back tears of laughter to read a dossier where he claims, "1994-1996 - I worked as a Network Engineer and Database Manager for this wireless telecommunications consulting company with 300 employees in 21 states and Canada. At the end of 1995, I was put in charge of creating marketing campaigns...."

Sorry, that dog don't bark. People who receive these certs don't suddenly get "put in charge" to create "marketing campaigns and materials". To add insult to injury, we are expected to believe that the likes of AT&T Wireless, Bell-Atlantic Mobile Systems, Nextel Communications, and SBC Wireless would hire a network engineering company to create their marketing communcations material? I hear crickets chirping, but no dogs are barking.

He also "double talks" again. Though he claims to be able to design his own business cards and brochures, he says he doesn't and suggests you shouldn't, either. This makes you wonder why he then claims to have created his own Web sites. I also question why he would state the name of a company he once claimed a stake in (GG Heating & Cooling), but he never seems to name any of the companies that he has a current interest in. Does anyone else find that suspicious?

I also noticed that most jobs for which Mr. Ray was hired were not originally in marketing-related positions. Instead, he seems to add something to the effect of "...and was in charge of creating marketing materials". He rarely seems to have been involved in a co-ownership positions where his "main contribution" extended beyond so-called "marketing" positions related to graphic design (remember, the field of "marketing" has over sixty different jobs).

Now, is Mr. Ray's text a good read? Sure. After all, it's only a story. At the end of the day, it is a placebo. To get a sale, you still have to get off your butt and ask for it - repeat as necessary and desired. That didn't take 23 pages, but the cold, hard truth rarely does.

-R-

___

[bkelly1]

Robert, are you envious of RR, or just bored?

[nwagner]

Originally Posted by rray

I've posted "The Power of P" at Marketing. Log in, click on "General Marketing," then click on "The Power of P."

Go figure. As usual, this was another self-promotional thread that was intended to drive traffic to one of RR's ventures. Funny how we pay this guy to divert traffic from this BB.

[ntoll]

Originally Posted by nwagner

Go figure. As usual, this was another self-promotional thread that was intended to drive traffic to one of RR's ventures. Funny how we pay this guy to divert traffic from this BB.

I happen to be a member of that board and have yet to pay a dime. It has been free since its inception. You must have your "ventures" and vendors confused.

[Russel Ray]

Originally Posted by nwagner

Go figure. As usual, this was another self-promotional thread that was intended to drive traffic to one of RR's ventures. Funny how we pay this guy to divert traffic from this BB.

I haven't yet heard from Nick and Chris about storing things on nachi.org. Until then, I'm not just going to sit on things, preferring to make things available to NACHI members in some form or fashion. If one doesn't want it, one doesn't have to go get it.

Companies which are still in business but of which I am not a 100% owner shall remain namesless because I sure don't want some of the people here at NACHI inundating those businesses with phone calls and/or emails. They've got more important things to do. It's a shame that I don't trust some of the people hanging around on the NACHI Message Board, both in the public arena and in the Members Only arena, but facts are facts.

Nonetheless, everything that I do is available free to NACHI members, and some of it is also available to anyone. One just has to know where to go and be willing to go there. If that willingness is not there, that's fine by me. If I can help some people, that's great. If others don't want help, that's fine, too.

[nwagner]

Originally Posted by ntoll

I happen to be a member of that board and have yet to pay a dime. It has been free since its inception. You must have your "ventures" and vendors confused.

Does the BB not receive advertising revenue?The local TV station doesn't receive a dime from me from watching their programs yet they make a profit off of me ...

[wforsyth]

Originally Posted by bkelly1

Robert, are you envious of RR, or just bored?

All you do is make yourself look more gullible and naive, you realize this don't you? Read what Robert posted without your RR tainted glasses on. Does RR ever post specifics?

On AllExperts where he's created yet another character for himself? He claims that after achieving his degree at Texas A and M, he then went on to start his own business caring for other people's plants in their homes.........


What part of that makes any kind of sense to you?????


Would you spend $100K to get a degree at a prestigious college or university, then NOT practice what you study, but instead set up a tiny business plant sitting????

Please, wake up.

Otherwise, at this point, I honestly feel that you all, and all the newbies to come, have enough info to figure it out for yourselves and if you don't that's your own responsibility. I do feel Nick has a duty to the truth here, but that's another story perhaps.

[Brian E. Kelly]

Originally Posted by rray

I haven't yet heard from Nick and Chris about storing things on nachi.org. Until then, I'm not just going to sit on things, preferring to make things available to NACHI members in some form or fashion. If one doesn't want it, one doesn't have to go get it.

Companies which are still in business but of which I am not a 100% owner shall remain namesless because I sure don't want some of the people here at NACHI inundating those businesses with phone calls and/or emails. They've got more important things to do. It's a shame that I don't trust some of the people hanging around on the NACHI Message Board, both in the public arena and in the Members Only arena, but facts are facts.

Nonetheless, everything that I do is available free to NACHI members, and some of it is also available to anyone. One just has to know where to go and be willing to go there. If that willingness is not there, that's fine by me. If I can help some people, that's great. If others don't want help, that's fine, too.

There is definetly some good info in your P article on the marketing thread RR.

Thank You.

[Russell Spriggs]

Originally Posted by rhumphries

Here's a comment from one NACHI member who was not at the Convention:


Does s/he have a name?

Here's another comment from a North Carolina NACHI member:



Does s/he have a name?


I read the "Power of P". I'm glad to see it has very little to do with "marketing". It functions more as a business planning guide which could be entitled, "The Parables of Russel Ray", or "Here's How I Did", or "I Want You To Think I'm Special". And though I'm glad "The Power of P" is not a true marketing guide, I suppose I'm now concerned with something else. Is Russel Ray ALSO a professional business trainer, motivational coach, operations consultant on top of being a "marketing genius"?

Granted, the is well-written and effectively-organized. As to the content and subject matter; a newbie inspector will retrieve several useful tips from the text, but experienced business operators will see it as little more than supplemental reading. Those with experience in various professional services may find that Mr. Ray's advice is simply opinionated matter that is not suitable everyone to follow (which is normal for any text).

In his usual style, Mr. Ray still adds a definitive point of view to topics that should remain flexible. For example, he states on page 12 that, "If your previous job did not include 20 years of experience as a professional graphic designer and layout artist, never ever try to design them on your own computer and print them on your home printer." Readers would have been better-advised to learn HOW to create better business cards on their own rather than be told that they can't or should even try. For all intents and purposes, it appears that Mr. Ray may be setting up shop as a business card designer by telling his readers to retreat from self-publishing.

As to Mr. Ray's expertise and credibility, one has to hold back tears of laughter to read a dossier where he claims, "1994-1996 - I worked as a Network Engineer and Database Manager for this wireless telecommunications consulting company with 300 employees in 21 states and Canada. At the end of 1995, I was put in charge of creating marketing campaigns...."

Sorry, that dog don't bark. People who receive these certs don't suddenly get "put in charge" to create "marketing campaigns and materials". To add insult to injury, we are expected to believe that the likes of AT&T Wireless, Bell-Atlantic Mobile Systems, Nextel Communications, and SBC Wireless would hire a network engineering company to create their marketing communcations material? I hear crickets chirping, but no dogs are barking.

He also "double talks" again. Though he claims to be able to design his own business cards and brochures, he says he doesn't and suggests you shouldn't, either. This makes you wonder why he then claims to have created his own Web sites. I also question why he would state the name of a company he once claimed a stake in (GG Heating & Cooling), but he never seems to name any of the companies that he has a current interest in. Does anyone else find that suspicious?

I also noticed that most jobs for which Mr. Ray was hired were not originally in marketing-related positions. Instead, he seems to add something to the effect of "...and was in charge of creating marketing materials". He rarely seems to have been involved in a co-ownership positions where his "main contribution" extended beyond so-called "marketing" positions related to graphic design (remember, the field of "marketing" has over sixty different jobs).

Now, is Mr. Ray's text a good read? Sure. After all, it's only a story. At the end of the day, it is a placebo. To get a sale, you still have to get off your butt and ask for it - repeat as necessary and desired. That didn't take 23 pages, but the cold, hard truth rarely does.

-R-

___

Robert, with all due respect, you seem to be fixated on creds, while many of us are actually thankful for help received.

Note that, several months ago, Russel suggested to me that I contact you with a project I had in mind. He was quite impressed with you, after having had phone conversations with you. Russel, in fact, turned down the offer I made to him, because he thought you could serve me better, to our mutual advantage. I define that as helping others.

I called you, we spoke, I sent you my material as you requested. I have never heard hide nor hair from you.
Sorry to make this so public, but I don't give a rat's @$$ about anyone's creds or the verification of same.

Russel has helped me for 4 years, and I have not rec'd a response from you in 4 months.

So, if you want to slam people, please don't stand inside a glass house.

[wforsyth]

What's sad is that you all think you are being helped by Russel, when in actuality you are feeding into a troll's sick little twisted story.

Why is it that Russel is all things to all people?

If you take all the different companies he says he's run, and divide them into his age, and the number of working years, even from the age of ten, even if some of them couldn't employ youth, then you would need a person that would be about 500 years old to have been employed at that many companies.

You people are sad and gullible and it makes you happy to live your little lie and have your "One-eyed king in the land of the blind" as James called it.

Most of you don't have a clue what that means, so research the story sometime. Google it.

[wforsyth]

Most people working only a short period of time, to be able to work at that number of jobs, would be red-flagged as a risk to hire. Think about it. Would you hire someone who could stay at a job more than a few months?

[wforsyth]

Quote:
Originally Posted by rray
I've posted "The Power of P" at Marketing. Eventually I'll get it over here on the NACHI site once Nick and Chris let me know where I can put things.

Here's a comment from one NACHI member from Pueblo, Colorado, who was not at the Convention:


You can find his complete post over at Marketing.

If you find something useful in it, great! If you don't, that's okay, too.

Hope everyone had a happy holiday.


So now, after all the hubub bub, we can only read it if we sign up at the infamous Marketing forum.

Does anyone else smell another rat?

Driving business to your "marketing" forum by all the hoopla Russel?

Just flipping create a darn PDF and post the link here like you said you'd do and as WE AS NACHI MEMBERS HAVE RIGHTS TO.

I'M EMAILING NICK RIGHT NOW AND ASKING HIM WHY ONLY MEMBERS OF NACHI WHO JOIN YOUR FORUM RUSSEL GET THE "SPECIAL" INFO OF YOUR POWER OF P'S.

BE RIGHT BACK....
--
"The only man who behaved sensibly was my tailor; he took my measurement anew every time he saw me, while all the rest went on with their old measurements and expected them to fit me."
- George Bernard Shaw

[ntoll]

"The only man who behaved sensibly was my tailor; he took my measurement anew every time he saw me, while all the rest went on with their old measurements and expected them to fit me."
- George Bernard Shaw

[ntoll]

Originally Posted by nwagner

Does the BB not receive advertising revenue?The local TV station doesn't receive a dime from me from watching their programs yet they make a profit off of me ...

Wow! Talk about drinking koolaid. Are you that paranoid that you won't even watch TV? I don't recall any posts from you slamming Robert for the blatant solicitations in his posts.