Marketing tip/reminder: Make sure you are sending copies of flattering client surveys

[Nick Gromicko]

... back to the agent that referred you!

See # 7 in http://www.nachi.org/survey.htm

THIS ONE REALLY WORKS WELL!

[James E. Braun, CMI]

I do it whenever I get one back but I seldom get them back. I am planning on giving the customer some type of incentive to get them back but have not implemented it yet. Phones ringing steady again, so I have not had the time.

[Steven Woods]

I had that problem as well. I want to look into getting a flip video camera and filming a

short testimonial at the end of the inspection. In the mean time I created a customer

survey using www.formsite.com. Then I setup my office managment system to send

out an e-mail a few days after the inspection Thanking them and asking to

please take a moment to click on the link and fill out the customer survey. It then

e-mails me the survey results.

[James E. Braun, CMI]

What is the respondence rate?