Mike Crow in Ohio June 4th

[James M. Troth]

Mike Crow will be in Ohio giving a free discussion on marketing. Here is the information. I hope you can take advantage of this opportunity.

June 4th Saturday 9am-noon
at O'Charlies Restaurant
283 Howe Ave
Cuyahoga Falls, Ohio

Here is an outline I was given:

Marketing Success Formula
Q.S. + Q.L. + M.F. + R.R. + C.I. + W.N. = BIG $$$
Q.S. = Quality Service
• USPs (Unique Selling Points)
• Are you the last inspector standing?
Q.L = Quality Leads
• Big Bang Marketing
• 8 Week Program
• Direct Mail
• Email Marketing
• Multiple Websites
M.F. = Marketing Funnel
• Advertising
– Business Cards...
– Brochures...
– Flyers – to inspire every personality type to want to work with you...
• Online (Website, Email)
• Tele-Seminar
• Tele-Marketing
R.R. = Risk Reversal
• Satisfaction: If you are not happy for any reason, we’ll refund
• Outcome: If you don’t at least receive ‘X’ we’ll refund
• Unconditional: Should be your primary guarantee
• Conditional: Can be an ‘additional’ guarantee
• Multiple Better Than Single
• Refund Consequences: Typically the long and the better the guarantee…the lower the refund rate
• Presentation: How the guarantee is stated
C.I. = Continuity Income
• Create a Customer for Life
• No Additional Marketing Costs
• Hyper Responsive Customers Will Surface When Made the Right Offer
• Toll Position
• Substantially Increases the Value of the Business
• Often Become the ‘REAL’ Business Within the Business
• Learn How to Do This with NO Cost...
W.N. = What’s Next?
5 Steps Toward Success

Report Writing Blueprint... Mike Crow will cover the following:
• Is it “profitable” to take the report beyond the Standards of Practice?
•How often should I recommend Specialist?
You Need The Answers To... BUT FIRST... A Few Questions...
•How Long Can I continue to not...Email my Report?
•How many Pictures...if any?
• Country Boy English vs. Technical Terms?
•Which software should I use?
•What Hardware should I use?
• How Long should my Report Be?
•How much information is too much... How much is too little?
•How long should it take to write a Report... a normal report?
•How much detail should I list for Appliances..(Model#/Serial#/Age...etc)
• Should I do Repair Estimates or Not?
•How do I handle Cosmetic Issues?
•What about border line defects... vibrating ceiling fan or small chips in tubs?
• Should I mention Positives?
• Can I just email the report or do I need to make a hard copy as well?
•Questions...as time permits at the end... please write yours down
• Closing statement that says “Recommend"

[Bobby Hamilton]

All that in 3 hours?

[Christopher Currins]

Originally Posted by bhamilton

All that in 3 hours?

I hope you know shorthand.

[James M. Troth]

I do not know if he will be able to hit everything. I do know that is always worth while to listen to Mike whenever the chance comes up. Definitely will get your "marketing mind" activated.

[grusk]

Thank Jim

[mstankiewicz]

Was at a Mike Crow seminar in April. He does cover all the points. Hold your questions to the end.

This is one reason I question, as Home Inspector's, are we doing too much. He addresses an easy systematic approach to home inspecting. Short documentation. On-site documentation, and payment on-site. Hence, the lap top computer, cellular air card, and portable printer.

Definitely a course you do not want to miss if you have the opportunity.

[David C. Macy]

Close to my home, going to try to make it!!

[Bobby Hamilton]

Originally Posted by dmacy

Close to my home, going to try to make it!!

Same here, only 45minutes

[James M. Troth]

Looking forward to seeing many of you there.

[David C. Macy]

I had a cancelation for tomorrow so it looks like I am heading to Cuyahoga Falls to listen to Mike Crow and meet some Inachi members.

[James M. Troth]

Originally Posted by dmacy

I had a cancelation for tomorrow so it looks like I am heading to Cuyahoga Falls to listen to Mike Crow and meet some Inachi members.

definitely worth seeing, I avoided scheduling inspections for Saturday so I can attend it.

[Bobby Hamilton]

See ya'll tomorrow

[Bob Elliott]

Someone do me a favor and take pictures of Mike during his talk.

[Bobby Hamilton]

Originally Posted by belliott

Someone do me a favor and take pictures of Mike during his talk.

Dare I ask why?

[Bob Elliott]

Originally Posted by bhamilton

Dare I ask why?

You will find out fast.