HomeClue Home History Reports. Act now and become an authorized reseller.

[William C. Chandler]

I'm a little confused - does the report provide insurance claims history and if so, in what detail?

[craig cuddeback]

William, There are 3 reports for 3 target audiences: 2 for home buyers at different stages in the home buying process and 1 for home owners.

Due to Fair Credit Reporting Act (FCRA) regulations governing insurance claim information, it can only be provided to buyers who have an accepted offer on the home and are in their due diligence period. This is when they contact you for an inspection. This is called the Post-Offer Buyer Report and is provided when the buyer indicates and verifies they have submitted and have an offer accepted. Otherwise, they recieve all the other information in the report except the insurance claim information. The home owner also does not recieve insurance claim information on their report due to requirements of the insurance industry.
The 3 audience and types of reports
1. Post-Offer Report:Buyer who has an accepted offer on the home and is in the due diligence period. This is the person who has contacted you for an inspection. This report will contain insurance claim information on any claims filed in the past 7 years. Insurance claim information contains-- date of claim, claim type, claim peril, amount paid, claim status, Catastrophic (yes/no), insurance carrier, C.L.U.E registration number
2. Pre-Offer Report: for someone looking at homes and wants more information on home and neighborhood. Don't need to have made an offer on a home. This report contains all the information except insurance claim information. if someone orders this report and later places an offer on a home, we will provide the insurance claim history free.This person can be a good lead for your inspection sevices.
3. Home Owner Report: Home owners, whether they are going to list their home or not, will be interested in this report. I provides all the information on the home and neighborhood except insurance claim information. Another good lead source for your other services.

All that being said, the insurance claim information will not be included in any reports until November as we work through the technical requirements.

I hope this clarifes things. The insurance claim information, accounts for only a few pages of a 50-65 page report. Since we will be using the same database the insurance industry uses, this is the most accurate information available on insurance claims.

Let me know if you have more questions. Also, let me know how this effects your decision
Craig
Craig Cuddeback
HomeCLUE COO
cuddeback@homeclue.com
404-963-2345

[William C. Chandler]

Thanks, Craig. This makes sense and I believe it serves the diligent homebuyer well. I try to focus on the estate market and I think they will find great value in this. I should have the banner on my website this week. I am already working a mailer to my estate market realtors. Based on your clarification, the flyer you provided (very good) should reflect that only a homebuyer, under contract, is able to receive the insurance claims info. At present it appears anyone who orders can receive this. What do you think? One thing I do not want to do is advise an interested party they can't have something the flyer sold them on - rather they understand upfront so I can build on the sale rather than disappoint them out of the gate. For me, in the realm of women and clients, if I diminish their expectation at any point in the relationship, William dines alone or not at all. Appreciate your thoughts on this. Thanks.

[craig cuddeback]

Agree and good feedback on the brochure. I'll take a look at it and make some changes accordingly. I sent this a a word doc so you can revise it as necessary. maybe make 2 or 3 different brochures with specific messages for the audience you're sending it to. send me copies of anything you do so I can share them with others. we don't have all the ideas so interested in hearing what works for you and what doesn't.

I'll send you what I change.
craig

[craig cuddeback]

Bobby, we took out that sentence from the agreement. We want you to publicize being a reseller. thanks for the feedback.
craig

[Jim Horton]

Originally Posted by ccuddeback

Ralph, Sometime short answers aren't enough. I want to add that my goal is to have a strong network of certified inspectors nationally. I'm focusing on InterNACHI members first. While I'm not offering exclusives, we want a few good resellers doing volume in a region that we can support by linking with our social media and PR campaigns. The home inspector reseller network is important to us strategically in our marketing plan because you see the prime customer for our product at the right time and place to make the sale. It sounds like a good product...I CAN SELL IT....

You also are marketing your services to the two other primary audiences for the report: home owners (whether listing their home or not), and home seekers.

Regarding real estate agents, this is not a vertical we are focusing on initially. We believe home inspectors offer a stronger channel for our product. (Then why would the client buy from ME and not the RE agent?) The RE agent and the NACHI member pays you the same amount....but I will charge more to the client.....

I can understand the appeal of being exclusive to you,
IMO- You have this backwards....This should be EXCLUSIVE to Home Inspectors only. If the results are not what you expected, then open it up to other channels.

but as a new company we need to see how well InterNACHI inspectors embrace the program and perform first. Then take off the handcuffs.

This product is challenging traditional home buying transparency so we need to see how the market reacts. We're looking for feedback from our InterNACHI resellers to help us with our decisions.

I hope this better explains our position. We hope to see you register and give it a try. There is no risk and you can opt out at any time. http://internachi.homeclue.com

If not, I'd like to hear from you why you wouldn't be interested.

Craig
cuddeback@homeclue.com
www.homeclue.com

IMO
The way it is written now, I feel I'm again competing with the RE agents.