All secret Canadian Associations

[Roy D. Cooke, Sr]

We need to cooperate with our selves , As Individuals and secret associations we will go no where .

WE Could be the loosers

http://www.thestar.com/business/article/851415--realtors-launch-ad-campaign-to-buff-up-their-image
Back to Realtors launch ad campaign to buff up their image
Realtors launch ad campaign to buff up their image
August 23, 2010

Tony Wong


Under the gun from the federal Competition Bureau and from consumers who say they are overpaying for commissions, Canadian realtors are pushing back with a fall advertising campaign touting the merits of professional real estate agents.

“When I was selling my place, my realtor helped with all the paperwork. You would think I had a paper allergy or something,” begins the 30-second spot that started airing on national television Monday.

The face of the woman then morphs into a man who says, “I’m not a real people person either, so my realtor helped with my negotiations, too.”

The commercial, shot in high definition, uses morphing technology to show a seamless transition of different faces, ages and races.

“All that back and forth…yuck. And when it came to finding qualified buyers or a house with a park next door, my realtor had all the answers,” says the spot.

Georges Pahud, president of the Canadian Real Estate Association which represents almost 100,000 brokers and agents across the country, says the fall campaign will cost about $2 million and will be “widely disseminated.”

With a looming Competition Bureau court case scheduled for next April, the advertising may be seen as crucial – at least in the court of public opinion.

The federal watchdog is taking CREA to the Ottawa-based Competition Tribunal, which will determine whether organized real estate is being anti-competitive by shutting out companies that would make the business of selling homes cheaper for consumers. The two sides have been locked in an acrimonious battle.

Pahud said the commercial was not created because of the court battle, but as an ongoing dialogue with consumers to inform them of the benefits of realtors.

“It gets the message across that realtors offer good value for their services,” said Pahud. “Essentially that a variety of realtors offer a variety of services to many different types of consumers.”

Key to the Competition Bureau argument is that CREA does not allow the “unbundling” of different services to consumers, which creates high prices. CREA has maintained that there is already plenty of competition in the market and realtors offer good value.

Pahud says the advertising budget for the spot is slightly higher than in the past. CREA has had an advertising campaign since 2006.

“We have increased the budget gradually,” said Pahud.

So far the spot has met with approval from some marketing experts.

Shyon Baumann, an associate professor of sociology at the University of Toronto who specializes in advertising, said the ad is “smart” and addresses the context of the image problem.

“Realtors at the moment have a legitimacy problem insofar as there are some people who feel the way they conduct business is anti-competitive and not in the best interests of their clients,” said Baumann. “This advertisement makes the case that the particular expertise that realtors bring to home buying and selling is valuable and specialized and implies that their expertise is worth paying for.”

Baumann said the use of morphing to create different demographics is effective.

“The advertisement also emphasizes that realtors are everyday people who connect with people of all ethnicities and ages and both genders and implies that they are just like all of us,” said Baumann.

The commercial was created by Toronto firm CP+B Canada, which CREA said uses “production and editing techniques developed specifically for the project and never used in Canadian television advertising.”

The association’s national ad campaign runs twice a year in the spring and fall.

The ad can be seen at at www.howrealtorshelp.ca

[Marc-Andre Beauchemin]

Roy,
you are right, the federal body called the Competition Bureau is on a crusade as it has taken on Canadian Realtors associations for making it hard for owners to have access to the Real Estate market and sell their houses on their own they say it is like a monopoly (secret association). Here in Quebec, Du Proprio vs Canadian Realtors. I hear that decisions are appartently on the way.

We home inspectors should not have secret associations, we are supposed to have an accessible National Certification Program financed by the federal CMHC-SCHL but there seems to be some red tape. (Is it a monopoly?) Tell me, does anybody know who is in charge? I'd like to know.

[Roy D. Cooke, Sr]

http://www.youtube.com/watch?v=sShMA85pv8M

[Brian A. MacNeish]

Originally Posted by mbeauchemin

Roy,
you are right, the federal body called the Competition Bureau is on a crusade as it has taken on Canadian Realtors associations for making it hard for owners to have access to the Real Estate market and sell their houses on their own they say it is like a monopoly (secret association).* Here in Quebec, Du Proprio vs Canadian Realtors. I hear that decisions are appartently on the way.

We home inspectors should not have secret associations, we are supposed to have an accessible National Certification Program financed by the federal CMHC-SCHL but there seems to be some red tape. (Is it a monopoly?) Tell me, does anybody know who is in charge? I'd like to know.

* There is no monopoly in Canadian house sales. We have individuals here selling their houses through at least 2 low/fixed commission companies, through private sales in newspapers and on KIJIJI and with home made signs on their front lawns......where's the monoply??

[George A. H. Luck]

Here is the REALLY strange thing; I agree with Brian !!!!

The M.L.S. web site is privately owned and yet the owners of that site have been forced to allow non-member, non-dues paying, non-professional Realtors access to it?

I don't get it.

When did we allow our government to dictate who is and who is not allowed access to private property ( and that is what the M.L.S. web site is of course )? When does the Government decide that all home inspectors should be able to post on Roy's site, or mine or A.C.H.I.'s ( other than the message board of course where all are welcome) ( couldn't resist the opportunity )

And our American friends think that they have a socialist government !

[ROBERT V. YOUNG]

When did we allow our government to dictate who is and who is not allowed access to private property.
Sence STEPHEN HARPER became the kind clown of Canada.
Theres your answer George.

[Roy D. Cooke, Sr]

Like Harper or not we are in A democracy and more voted for the PCs then other parties .
If you are not happy then get out and support the other parties .
To sit at home and complain does nothing .
We are having a vote in my area for a new council .
I attend many council meetings and we have 12 running for 6 seats .
There are 4 Signs on my lawn for whom I think will do a reasonable job .
I am the only one on our street with signs .
No apathy in my family the rest I wonder ?

[ROBERT V. YOUNG]

We are in funny situation were Mr.Harper did and has never won a majority. How many times now 3 or 4. He acts like he is knowing very well ,with his innuendo and smear tactics, and propaganda, that the other parties can not come close to a majority so in a right decision they Waite.. That's what I see.
He has ( to me ) undermined everything that democracy stands for by pa-rouging parliament on 2 occasions because he did not want to debate issues. He has many firsts in small mandate. Driving us into the largest defaecate that Canada has ever been in. This man if you want to call him that has used George Bushes and Brian Mulroney's campaign advisers to reach his plateau.
I know what he is trust me and I know what I do to try to change things.
History will make his accomplishments not me and you arguing .
I do support my constituents. That is not an assumption.

[Roy D. Cooke, Sr]

Originally Posted by ryoung7

We are in funny situation were Mr.Harper did and has never won a majority. How many times now 3 or 4. He acts like he is knowing very well ,with his innuendo and smear tactics, and propaganda, that the other parties can not come close to a majority so in a right decision they Waite.. That's what I see.
He has ( to me ) undermined everything that democracy stands for by pa-rouging parliament on 2 occasions because he did not want to debate issues. He has many firsts in small mandate.
Driving us into the largest defaecate that Canada has ever been in.
This man if you want to call him that has used George Bushes and Brian Mulroney's campaign advisers to reach his plateau.
I know what he is trust me and I know what I do to try to change things.
History will make his accomplishments not me and you arguing .
I do support my constituents. That is not an assumption.

I find it strange how you blame Mr. Harper for our (" Driving us into the largest defaecate that Canada has ever been in. ") .
It looks to me like you have no idea about the rest of the world .
Canada is far better of then most other countries in the world .
Yes we are not doing as well as we did a few years ago but this is not a Canadian problem it is a world Problem .
Iceland ,Greece Italy and now Ireland as well as may others are in dire straights far worse the Canada, Even our close cousins the USA is not doing near as well as Canada at this time .
Should our Governments done more , Looking back 20/ 20 vision it is easy to say yes .
We need to stop trying to blame others ,we need to try and improve our selves and help all .

[ROBERT V. YOUNG]

As mentioned, he has many, many firsts to add to the conservatives and to the Canadians as a whole.
> Liberals built the banking systems under Paul martin and contributed to Canada's great economical health. That is FACT.
He leads Canadians to believe he is the soul builder of that system.Ha HA HA
Remember why Paul Martin and Jean had to rebuild.
Could it have been Brian's spending habits where bad.
Mr.Harper spent 16 billion dollars in the first 16 months of his first of 4 man-dates and left us more vulnerable to a calamity as to what unfolded in the next couple of months after he spent our (mine and your) taxes.more FACT.
HE HAS SPENT MORE MONEYS THAN ANY OTHER MINISTER ON RECORD and on Canada's record to date.without taking the 50 billion into consideration.. That's another fact.
During the start of the melt down with other Country's feeling the huge effect from letting Goldman and Sacs or Lymen brothers fail he said it was not a time to worry but a good time to buy or invest in stock and stock .
HE IS ON RECORD. This is reality.RIGHT.
I am not trying to change your beliefs in your political party of favor.
Just pointing out fact.
The minister of finance is doing a good job and is under pressure from all sides but the weak link in the chain is STEVEN himself.
Do we really have to spend 16,yes 16 billion on planes that we will not have any part of building.
Open to tenders ,not to my knowledge?
See anything wrong here?
Remove the name and party brand and ask the questions then Roy.

[Roy D. Cooke, Sr]

No where have I said what party I believe in .
I just stated the facts.
The world is in a melt down and Canada is much better of then many other countries .
WE are fortunate to have our Government make better decesions then many other countries have .
He is our leader and to not except that does zero good .
Do I agree with all they do NO WAY .

[ROBERT V. YOUNG]

I am sorry you. You are quiet right, I assumed it was your party of favor and please accept my apology.
It is that this mans trying to over step democracy.
Sorry Roy.
Yes we are in better shape than the rest but its not his doing ,its the previous government that foresaw what physical misuse can do and governed accordingly leaving a 16 billion dollar surplus in the Canadians coffers for such an event.
Within the first 9 months of his man-date he had gone through 9 billion dollars and the rest is history.
I applaud you for being so pro-active in your political system in the town you are in and do not give that amount of effort but do act pro actively to sound out the injustice's that is see hurting the common man.
Sorry Roy.

[Claude Lawrenson]

"We need to stop trying to blame others ,we need to try and improve our selves and help all."

Finally - something we can agree and hopefully build upon!

[Roy D. Cooke, Sr]

Originally Posted by clawrenson

"We need to stop trying to blame others ,we need to try and improve our selves and help all."

Finally - something we can agree and hopefully build upon!

I am ready and know many others are too.

Any ideas would be appreciated .
We all can see the system used for the last many years has not worked .
I hope we can soon have open comunication and and come up with a new working model .
The closed door methods do not work and with out big changes we will end up on the same tread mill as we have now .

[Marcel Gratton]

Originally Posted by rcooke

I am ready and know many others are too.

Any ideas would be appreciated .
We all can see the system used for the last many years has not worked .
I hope we can soon have open comunication and and come up with a new working model .
The closed door methods do not work and with out big changes we will end up on the same tread mill as we have now .

Agree!

You start.