Terrible BC inspectors on Global tv News

[John Bowman]

Originally Posted by rwand1

John were was Nachi mentioned, maybe I missed it. Was it verbally stated by the reporter or the other inspectors?

Reporter. She mentioned the National Association of Certified Home Inspector when bringing up the "on-line" exam when her and the other inspector were first shown in front of the computer.

[rwand1]

Thanks John,

I didn't hear that, but maybe I lost something as I am on dial up.

Ted Gilmore's a real winner!

[rwand1]

What makes anyone think that a CAHPI or BCIPI inspector would have found the Marijuana litter in the house? Oh I guess because they think they are qualified. Sorry tests don't equate to ability or thoroughness of the inspector.

[John Bowman]

Originally Posted by rwand1

Thanks John,

I didn't hear that, but maybe I lost something as I am on dial up.

Ted Gilmore's a real winner!

You just supported everything that I wrote above.

Again, like I said above. The only thing that will stick in anyone's mind on this report are the words "Certified Home Inspector". Ya gotta love it.

Oh I can hear the "boys" already. Well, I'll post it on my website. You know the sites that receive hits from themselves and very, very, few from consumers.

Consumers are going to enter variations of the terminology "Certified Home Inspector" which will lead to Find an Inspector, Seek an Inspector, and inspectors saavy enough to use it in their titles. They are already in the market for an inspector and could care less about what association(s) you belong too.

Their interest will be more in your qualifications. Remember, "First Impression Marketing" will either keep them interested in you or draw them back when they are actually doing comparison shopping of different business's.

Show me an inspector who simply mentions his association as a qualifying factor, and I'll show you a future failure in the business.

[Keith Swift, PhD.]

In the words of an ancient Chinese axiom, "One rat turd ruins the rice," but what about the thousands of other inspections that are performed everyday by highly competent individuals?

[rwand1]

Ted Gilmores creative genius backfired! ooooops.

[George A. H. Luck]

John is quite right. A number of weeks ago the local C.A.P.H.I. drone had a story about the testing process being carried out here in Kingston plastered all over the area's biggest news paper ( front page!) He went to great lengths to explain that C.A.P.H.I. was the only organization that really certified inspectors and that all others, particularly this one, were only rubber stamp mills.

In the weeks that have passed I have been asked four or five times about the article and I have been asked several times if I was a member of N.A.C.H.I. ( a first for me). I have replied that I am a member of N.A.C.H.I., certified by this organization and that I am a C.M.I. too which is a much more exclusive 'club'. ALL CLIENTS HAVE BEEN SATISFIED WITH MY N.A.C.H.I. CERTIFICATION AND MY C.M.I. None have made mention of the C.A.P.H.I. programme.

So, despite the attempts by the C.A.P.H.I. drone to discredit this organization, all he really accomplished was an increased awareness of N.A.C.H.I. and in the process provided me with the opportunity to promote the C.M.I. As John stated, N.A.C.H.I. benefited from this 'negative' article as did I.

As I write for that same newspaper I am encouraging them to run another story of the national certification programme. I enjoy the increase in business!

[rwand1]

So much for thorough background checks conducted by the Chief Examiner of CAHPI! Scratch the surface and feel and smell the dirt!

[John Bowman]

Originally Posted by rwand1

Ted Gilmores creative genius backfired! ooooops.

He broke the first rule of thumb.

Advertise and support your business not an association. Tout your membership, but more importantly tout your qualifications and training.

But let's face the truth. Do you want your potential customers to recognize your name and business or the association you belong to. In the members only section, Mr. Ray has been preaching this for several years now.

Association membership is nothing more than another tool in your arsenal of equipment. It should be treated no differently than your moisture meter, or electrical testers. To be dependent on an association as the sole qualifier of your business competence is a huge mistake in my opinion.

Competent! Now there is a word with a wide range of meaning. How do you measure it and why would you depend on an association to measure or determine your competence? The successful completion of schooling or tests doesn't measure it. Years of experience, or completion of continuing education doesn't measure it. Now with that said....competence can only be measured by one person, and that person is you. Are you being comptent to yourself, your business and customers. NACHI as a tool can assist you.

In addition, and a little off topic - When you complete a course or training, make it consumer friendly when you place it in your brochures. Dr. Swift has a great "Avoiding Litigation" CD.

For heavens sake don't place in your brochure that you completed a course on Avoiding Litigation. I would not consider that as being consumer friendly. Instead choose words that are consumer friendly. Interpersonal Relations comes to mind. (Sorry Keith... ).

First Impression Advertising - Don't leave home without it...

[Jason1]

Originally Posted by jbushart

I remember you.

Are you still a home inspector?

Yep.

[Jason1]

Originally Posted by jbowman

Tout your training and qualifications, and raise your prices. Sell yourself, not an association.

Worth a repeating.

Yes the news report showed us all in a bad light, but there were no favours done to NACHI either.

[dharris]

Show me an inspector who simply mentions his association as a qualifying factor, and I'll show you a future failure in the business.[/quote]

John..now your making me nervous... Been doing that for 5 years now and it seamed to be working.... heck the org that I associate with and use as a qualifing factor informed me to date that 186 customers viewed my web site this year thur their org.... hmmm to date this year I've completed 412 inspections and have 19 scheduled to do... are you saying if I don't change my ways of marketing that is going to change and I'm going to fail soon
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[John Bowman]

Originally Posted by dharris

Show me an inspector who simply mentions his association as a qualifying factor, and I'll show you a future failure in the business.

John..now your making me nervous... Been doing that for 5 years now and it seamed to be working.... heck the org that I associate with and use as a qualifing factor informed me to date that 186 customers viewed my web site this year thur their org.... hmmm to date this year I've completed 412 inspections and have 19 scheduled to do... are you saying if I don't change my ways of marketing that is going to change and I'm going to fail soon
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Post a link to your site and let's see what it says. Does it primarily promote you and your business or does it promote ASHI?

It's wonderful that you find support in ASHI's referral service. I can fill page after page of success from NACHI's search engines also. You seemed to have overlooked the entire meaning of my message.

To give you an example. A recent ASHI transfer (Mr. RB) belonged to ASHI for over 18 years. Not once did he get a referral from ASHI's search engine. But low and behold, since joining NACHI he picked up over 300 units in one telephone call. So yes, Dan. We can all tell tales of great success and we can all tell tales of failure. The meaning of my post centered around "First Impression Marketing"... So let's take a look at your site. Is it centered around ASHI Qualifications only, or do you have it peppered with your individual accomplishments.

[John Bowman]

Dan,

It's a good thing you do belong to an association. I just did a search for "Dan Harris" and "Arizona Home Inspector". I couldn't find you. At least not on the first search page.

[dharris]

Post a link to your site and let's see what it says. Does it primarily promote you and your business or does it promote ASHI?

John... Post a link on this BB... No thanks with the crap posted here by your org owner and all the other BS for everybody to read.

First impressions??? Exacly what I was referring to.. The customers first impression was the national professional reconision my org has earned and maintained for over 30 years.

Why do I need to pay for web rankings when I can get it by belong to a nationally reconised org ???? I don't see any value to that when I already lose 4-5 inspections a month.... The good thing is I can pass them on to new inspectors and other inspectors in my org that helped me when I was starting out.

Darn spell check failed to start again...