CMI Brochure Beta

[rcooke]

Originally Posted by jmckenna1

Is this what you are looking for Roy?

http://texas-inspection.com/CMIBrochure.pdf

This brochure can be adjusted and made to fit anyones needs.
I have more than one printer who can take it from there.

No but that is close to what he did it has printed in the back ground NNC and it had to stay here. it was for sellers & realtors and was done in Print shop and was easy to adjust to what I wanted.
....... Cookie

[Henry Valenzano, CMI]

Originally Posted by jmckenna1

This brochure is for a NACHI members who is also a CMI.
We need one someone to create a CMI only brochure too.

We also need a ASHI members and CMI brochure.

CMI can be promoted with or without any and all associations.

This brochure is intended for a particular kind of inspector
who is proud to promote NACHI and CMI.

Others may want to promote CMI by itself, or in combination
with several other associations. It's up to each inspector to make
that call.

I just wanted to help and get the ball rolling.
On this message board, I promote my NACHI family first.
Beyond this fourm, CMI crosses all borders, and fits many needs.

BTW... CMI will never fail... it's already the 900 pound
gorilla in my area. And it continues to walk where ever
it wants, as it moves into other areas as well.

John i think that is good but i think we need to do one at a time or we need some more volunteers. I only see a small number kicking in there time.

[John McKenna]

Originally Posted by hvalenzano

John i think that is good but i think we need to do one at a time or we need some more volunteers. I only see a small number kicking in there time.

I don't expect anything from anyone and that way I am never
disappointed. Nothing says that a person has to do anything.

I appreciate everything you have been doing.

[Joe Farsetta]

All,

A CMI may include ay or all association affilliations he/she wants to within their individual brochure and marketing schemes.

There s no requirement for a CMI only brochure, nor will anyone run afoul if they include the NACHI, ASHI, NAHI, or any other COE they follow in their brochures.

Advertising a CMI status is voluntary. How one does it is up to them. If John wants to include the NACHI logo and SOP he may.

CMI is not an organization. It is a designation.

[Richard L. Bennett]

Back to the Brochure

Too much data for person to read

Sorry I don't have a better idea

rlb

[Joe Farsetta]

Henry,

Remember, John may include NACHI in his brochure, just as an ASHI member may put ASHI in his brochure.

Encouraging the inclusion of association logos will not harm CMI, it will strengthen it.

Then, and only then, will people begin to see the CMI logo in wide use. They will see it as a common thread, independent of association-only tie-ins. If 40 different association member-inspectors, who are all CMIs, include a CMI logo alongside their association logos (all different associatons, again) , and one were to line every single brochure side by side, and marched 100 people past these brochures, they will all note that each brochure had a common logo: CMI

John has developed a basic template. There needs to be creative license. We will not sanction a single format or content path. John's brochure s a template available to use... or not use.

An ASHI member can take it, and substitute ASHI for the NACHI stuff.

[Henry Valenzano, CMI]

Originally Posted by jmckenna1

I don't expect anything from anyone and that way I am never
disappointed. Nothing says that a person has to do anything.

I appreciate everything you have been doing.

Im not that nice of a person. I expect people to work for what they wont and to get ahead. Not wait for it to be handed to them.

[whandley]

Hey John is this the brochure or flyer that Robert was working on for CMI and the ITA Expo? I thought it was. That's why I personally was questioning why NACHI is so visible in the template.

I disagree with Joe F. regarding CMI and NACHI. Right now they appear to be one and the same to almost everyone except the CMI Ownership/Management. I feel as a CMI designee the best way for me to benefit from CMI is for it to be completely independent, it continues to have the appearances of a NACHI sister program. I don't quite understand why the CMI Ownership is in denile regarding same.

[Richard L. Bennett]

Try some of these

House Un-Inspected = Investment Neglected

Board Certified

Inspected as if I was buying it for you

The best of the best

rlb

[Henry Valenzano, CMI]

Originally Posted by jfarsetta

Henry,

Remember, John may include NACHI in his brochure, just as an ASHI member may put ASHI in his brochure.

Encouraging the inclusion of association logos will not harm CMI, it will strengthen it.

Then, and only then, will people begin to see the CMI logo in wide use. They will see it as a common thread, independent of association-only tie-ins. If 40 different association member-inspectors, who are all CMIs, include a CMI logo alongside their association logos (all different associatons, again) , and one were to line every single brochure side by side, and marched 100 people past these brochures, they will all note that each brochure had a common logo: CMI

John has developed a basic template. There needs to be creative license. We will not sanction a single format or content path. John's brochure s a template available to use... or not use.

An ASHI member can take it, and substitute ASHI for the NACHI stuff.

That is all fine but before you go designing something for the entire world we have to design the basic unite first.Then people can fine toon it.
We know it will be for all association. Thats what i have been pushing for for the last year.

[John McKenna]

Originally Posted by whandley

Hey John is this the brochure or flyer that Robert was working on for CMI and the ITA Expo? I thought it was. That's why I personally was questioning why NACHI is so visible in the template.

No, this brochure is for a person who wants to do personal promotion for his
inspection services. The one Robert if working on is for promoting the CMI
designation at the Expo convention.

I disagree with Joe F. regarding CMI and NACHI. Right now they appear to be one and the same to almost everyone except the CMI Ownership/Management. I feel as a CMI designee the best way for me to benefit from CMI is for it to be completely independent, it continues to have the appearances of NACHI sister program. I don't quite understand why the CMI Ownership is in denile regarding same.

I saw a CMI promotion the other day that was on a ASHI page. At this
time most CMI have come out of the ranks of NACHI, but that does not
harm CMI. No one is in a state of denial, but on the contrary, why should
we worry anymore if CMI appears to be friends with all that embraces
it.? CMI is a sister to anyone who wants it.

I just had another inspector write me about becoming a CMI. He did not
seem to worry about what the other associations thought, but was only
concerned about marketing CMI to the market that would pay him.
Other inspectors do not hire us, so why worry about them? Some
of them will find fault no matter how well CMI presents itself, so don't
worry about them anymore. We don't need to prove anything to anyone.

I do not have a vision for CMI to covert it's distracters from other
HI associations. No, CMI will prevail by bringing in those who are not
part of the childlike inspector wars, but those who have come to realize
that CMI is a tool to market to the paying consumer. That is all that
matters.

I heard one inspector say the other day that he did not think the CMI
designation was worth much, but he saw other inspectors making a
profit because of it. So he joined anyway, because he said he did not
want to see all the money passing him by. He was a smart man.

He was converted by his pocket book first and then his heart followed.
Some follow their heart first, but regardless, CMI is the 900 pound
gorilla who has come to town.

CMI does not need to convert it's critics, but will prevail in spite of them.
CMI will continue to appear friendly to NACHI as well as appearing
friendly to anyone who wants to put their association next to it.

CMI does not need to convert it's critics, but will prevail inspite of them.
It is a self defeating trap to spend all your efforts trying to gain the
approval of your distracters. We don't need their advise or their approval.

CMI is a benefit at my house first... and for that reason it will spread like
a fire to each who enjoy it's benefit. That is simply the truth. While
some are saying it will not work, I am laughing all the way to the bank.

[whandley]

I saw a CMI promotion the other day that was on a ASHI page. At this
time most CMI have come out of the ranks of NACHI, but that does not
harm CMI. No one is in a state of denial, but on the contrary, why should
we worry anymore if CMI appears to be friends with all that embraces
it.? CMI is a sister to anyone who wants it.

It's like asking an ASHI, NAHI or CREIA member to join NACHI... They won't do it. I believe the ASHI members who currently hold a CMI designation also hold a NACHI membership. Here in California CREIA has its own Master Inspector designation as well. I had hoped CMI would stand alone as a designation, it won't if you keep hitching the CMI wagon to NACHI's bumper....

Check out the CREIA Master Inspector information. Any of it look or sound familiar?

http://www.creia.org/i4a/pages/index.cfm?pageid=3308

To be successful, CMI must be embraced and respected by the entire industry not just the NACHI 100....

[whandley]

Hey Henry;

Don't worry about that CMI NACHI brochure to much. Check out the ITA Expo website vendor listings:

http://www.home-inspect.com/expo/exhibitors.asp

[John McKenna]

Originally Posted by whandley

I saw a CMI promotion the other day that was on a ASHI page. At this
time most CMI have come out of the ranks of NACHI, but that does not
harm CMI. No one is in a state of denial, but on the contrary, why should
we worry anymore if CMI appears to be friends with all that embraces
it.? CMI is a sister to anyone who wants it.

It's like asking an ASHI, NAHI or CREIA member to join NACHI... They won't do it. I believe the ASHI members who currently hold a CMI designation also hold a NACHI membership. Here in California CREIA has its own Master Inspector designation as well. I had hoped CMI would stand alone as a designation, it won't if you keep hitching the CMI wagon to NACHI's bumper....

Check out the CREIA Master Inspector information. Any of it look or sound familiar?

http://www.creia.org/i4a/pages/index.cfm?pageid=3308

To be successful, CMI must be embraced and respected by the entire industry not just the NACHI 100....

Your concern for CMI's failure is based on the premise of a future projection that
has not come to pass yet. I appreciate your concern but listen to me please.

You must first have a small group of dedicated disciples to bring in the masses.
NACHI's kindness to CMI is a help and not a hindrance, especially at this
time of CMI's birthing. Let's be real here.

There is a small but very vocal group of anti-NACHI inspectors in each of these
other HI association. We do NOT have to make these little groups happy so that
they will somehow look at CMI as a blemish free designation. In their eyes it
will always have the NACHI blemish, no matter what you do to improve CMI.

Once you accept that reality you can move on. Is there growth for CMI beyond
these little anit-NACHI groups? YES.

Listen to me please. Stop for a minute. Are we suppose to tell all the other
HI associations that they can treat CMI as a friendly designation? YES.

Then are we suppose to turn around and tell NACHI members to be careful
and not be too public in how friendly they treat CMI because that could cause
the other HI associations to not like CMI? NO. That is the trap of living in
the fear filled state of mind, controlled by the vocal minority of anit-NACHI
bashers. They are the little people. Forget them and don't hook your boat
to them at all. They are dead in the water and will be spewing the same
words all the way to the poor farm.

NACHI members and ALL associations can be free to treat CMI as friendly
and freely as they want to, without fear it will somehow hurt CMI. I will not
accept the idea that I cannot encourage NACHI members to put CMI on
a NACHI BROCHURE.

I will tell ASHI members to put CMI on their Brochure, so why not NACHI too?

If we wait for the day that the vocal minority of internet NACHI bashers are
going to accept CMI... then we have set the wrong goal. It's a trap, based
on fear. It was the whole premise of Mr Rowboat 's (you know who I mean)
approach, but it was flawed.

CMI does not need anyone. It will grow based on it's own merit. It
produces results for each individual, with or without the other associations
approval. I see this clearly. CMI's strength as a designation is the power
of it's marketing communication. It is not dependent on ASHI, NAHI,
or anyone else's approval.

They need CMI.
CMI does not need them.
It is an earned designation and not just anyone can have it. Nuff said.
Now let it fly and it will do it's thing very well.

It's easy for me because I can see past the fear of their imaginary rejection.
Their rejection is on the contrary, the very evidence of CMI's power
to provoke. They fight what they fear.

I do not fight them, because they are not a threat to me. CMI is working
already. We are not waiting for it to work. LOL...

I am happy for the Master CREIA inspector, but they are not even
a speed bump to CMI. There are thousands of inspectors all over
north America who just need to hear about CMI.

I have never tried to convert someone to my church, from another
church. There are too many other people out there, than for me to worry
about those tiny numbers. And, they usually don't help the church much
anyway.

We always called them "re-treads". They are the last thing on my
mind. Does this help you understand what I am saying...
(I have used the church example to help illustrate my point)

To be truthful, I am glad that my local competition has not figured
out what CMI can do for them. It makes it better for me. LOL...
But I know that will not last forever.

Also consider this.... CMI is suppose to be a designation that only
5% of the industry can qualify for. This is never going to be a gang
buster explosion of growth. It is suppose to be a designation to
glean the quality inspectors from among the fields of many. I don't
live in a make believe world that this will turn into a mega movement.
By it's very nature it was never intended for that. It's suppose to
be limited.

BTW... thanks for all your help, Will.
I respect and value your opinions.

[Henry Valenzano, CMI]

John
I'm not worried about all of the associations being on the brochures. I encourage it. My company brochure has had that since CMI came to be. All i am saying is for designing the CMI brochure we need the basic CMI one first. Its just like installing a drainage system for a house. You install the main drain first then you add the fixtures to it. If you set all the fixtures first they look pretty but they don't work.

Will
At the conference we will be right next to NACHI but we will have a different look. NACHI has a black back drop and CMI has a blue back drop with a 3ft CMI seal plus your banner. You can see what it looks like on the CMI Message Board.