New Infrared TV ad

[John McKenna]

Spend money on your target market. Anything else is very expensive with little return.

[Dominic J. Maricic]

I would say the reason FLIR and others wouldn't do a national TV campaign is the ROI. There's only 20,000-30,000 inspectors in the US right now so they have to be careful with budgeting. Now I know some other fields can use it too, but it's not like selling a Sham WOW where there's 50 million people to target.

[mnicholet]

http://www.infraredinspections.ca/infrared-video.htm

[Nick Gromicko]

Check cable TV advertising prices. They have really come down. I think this a great move. Please keep us posted. Let us know what it cost to produce and run and let us know how well it works for you.

[David Sorge]

Originally Posted by rbibler

More and More the Real Estate agents are walking or running away from INFRARED As part of there inspection or going to another inspection company on the next inspection. Its like they don't want the buyers to know this information. I have had agents say they don't want to see that DANG Camera to my face.

That's because either you or a competitor is marketing it incorrectly. I've seen just the opposite here...Realtors are marketing it for me because I teach them how it benefits them.

Using the fact that more stuff can be found as a marketing tactic is suicide.

Infrared benefits the Realtor and speeds the transaction. Show them how and do it fast or you won't recover.