To be honest with you the credit is due to how well you write the code on your website. For example... I target five keywords. Those five keywords are then distrubuted between the page title, my URL, and on my website itself. It's all about the spiders. They start from the top left and read to the right until they hit the bottom of the page or aka code. Hope that makes sense. If you don't have a URL like I do cityhomeinspector your not doing yourself much justice.