InterNACHI's Customer Satisfaction Survey.
InterNACHI's Customer Satisfaction Survey hits 7 birds with one stone.
1. It limits your liability. Often a dissatisfied client will describe your services to his/her REALTOR,
or worse... to a judge, much differently than the truth. Procuring and maintaining
a copy of this survey will bring them back to earth, so to speak. It is a nice
document to have to present to a complaining REALTOR and can often end a legal
action all by itself. Next best thing to a deposition.
2. It alerts you to weaknesses in your service. Often a client is too shy to complain to you in person about your service,
or worse... complains only to the REALTOR that referred you. Providing this survey
offers your client a way to express his/her dissatisfaction while you are still
on the inspection site and can do something about it. Customer feedback is necessary
to improving your service.
3. It reminds your client that you don't have X-Ray vision. It is important to explain to your client that a home inspection can't reveal
every defect that exists, or will ever exist, in their new home. This Survey
works in conjunction with InterNACHI's Agreement (between you and your client)
in that it again reminds them of this fact.
4. It suggests that your client may wish to order ancillary inspections. Some InterNACHI members offer additional inspections such as WDO, radon, water
quality and mold... for additional fee of course. This Survey reminds them to
ask about other services you might offer.
5. It grants you written permission to discuss the report with others. And even more importantly, you can point to this document when a seller's agent
demands a copy of the inspection report by saying: "I'm sorry, my client has given me written orders not to share the results of
his/her report with anyone."
6. It lets your client know you care about his/her opinion. Everyone likes being asked.
7. It helps InterNACHI get you more work. By entering your InterNACHI ID# and your client's email address into our Tickler
system (Chris Morrell is building it now), your client will receive 4 e-newsletters a year packed with helpful homeowner
maintenance tips. These newsletters are well received as they come from the
International Association of Certified Home Inspectors. Each includes a reference
to your inspector contact information. Once a year we will suggest that your
client rehire you to perform a home checkup. This is a painless way to keep your
name in front of your former clients... forever.
Directions: Print off copies of this blank survey. Fill out the top portion.
Near the end of the inspection, ask your client to fill out the rest of the survey
and sign it. SAVE IT FOREVER. Enter your InterNACHI ID and your client's email
address in our Tickler System (coming soon).
A message from our attorney Joe Ferry:
Client Satisfaction Surveys have been shown to have manifest business development
advantages for the business that conducts them. Satisfaction surveys appeal to
a customer’s desire to be coddled and reinforce feelings that they may already
have about the business conducting the survey and make them more likely to purchase
its products or services.
Surveys can also increase people’s awareness of a business’s products and services
and thereby encourage future purchases.
There is also an effect that is quite below-the-radar. The very act of asking
clients about their opinions can induce them to form judgments that otherwise
might not occur to them: that, for example, they really do like your inspection
services and ancillary services and would not hesitate to recommend them to others.
In addition, the Client Satisfaction Survey also provides a factual record of
the client’s version of events surrounding the inspection in the relevant time
frame, thus inhibiting the client’s ability to change his story to fit the circumstances
of a later claim.
For more services visit
InspectorMall.com