For Canadian and other French-speaking members, post this InterNACHI article on your website, which has been newly translated into French and takes you through deck inspections, providing specific measurements and informative, original illustrations: Inspection d’une Terrasse, Article Illustré (Inspecting a Deck, Illustrated).
Is your business expanding? Are you relocating? Have you hired new expert staff or are you offering new and innovative inspections? Inspectors often have newsworthy announcements that they want to spread the word about but which don’t necessarily fall into the category of general advertising. A good way to notify various business-related parties of your news is by writing a press release. Legitimate press releases follow standard conventions for information and formatting. Find out what kind of news rates a press release, as well as how to properly write one, by reading our new article: Press Releases for Inspectors.
What kind of marketing are you doing while you drive from job to job? If your work vehicle doesn’t have business signage, you are officially behind the curve. Find out why this is the easiest marketing you can do that has the biggest return by reading our latest inspection article: Boost Your Inspection Business with Truck Signage.
It may seem like a gimmick, but if it keeps you on track for never missing a phone call for new business, it’s good advice. Find out why we recommend that inspectors use a red phone for callers looking for an inspector (as well as why you should pay attention to how your contact information appears in general) in our new inspection article: The “Red Phone” for Inspectors.
Are you lost? Do you know where you’re going? Do you know how you’re getting there? Many inspectors know instinctively what their company’s goals are, and what they value and work toward each day. But have you taken the time to actually write these things down? That’s what a mission statement is, and every company should have one. Read about what makes a good mission statement and how to write one, as well as why it’s more than just a good marketing idea, in our latest inspection article: How to Write a Mission Statement for Your Inspection Company.
Home inspectors are required to juggle a ton of facts, a lot of guidelines, some rules, and even a few laws, along with all their training and experience. One of our goals at InterNACHI is to help with all of it, including clarifying some potentially confusing gray areas, especially when asked. We hope we’ve succeeded in our latest new inspection article: Material Defects Defined for Home Inspectors.