New inspector marketing article: Marketing Tip for Inspectors: Have more than one weapon and use the right one for the job.

Many inspectors work in large service areas and serve different types of clients, based on their income, house size, location, etc.  Why not make sure that your marketing materials are as specific as your clients?  It takes very little work and no extra money to make sure your marketing hits its target, keeping you working on a variety of types of housing, and expanding your experience and reach.  Check out our simple tips in a new article co-authored by InterNACHI Founder Nick Gromicko and longtime InterNACHI member Bob Elliott:   Marketing Tip for Inspectors:  Have more than one weapon and use the right one for the job.