New inspector marketing article: How to Get Real Estate Pros to Hand Out Your Card

Wouldn’t it be nice if you could get other people to do your marketing for you?  Home inspectors have far more opportunities to make this happen than they may realize, and one tried-and-true strategy is a winner that you can learn about now.  Read How to Get Real Estate Pros to Hand Out Your Card to discover a simple yet effective way to get front-line assistance with your marketing, and make professional connections that will last throughout your career.

New inspector marketing article: Creating Customer Profiles for Your Marketing

Inspectors who are serious about marketing needn’t use a scattershot approach to try to cultivate new and repeat business.  As consumer information becomes more readily available online, inspectors should take advantage of it and combine it with the information that they gather in the course of their own inspections to develop a “hyper-targeted” marketing strategy that a prospect is more likely to respond to.  Read more about it in Creating Customer Profiles for Your Marketing.