New inspector marketing article: Creating Customer Profiles for Your Marketing

Inspectors who are serious about marketing needn’t use a scattershot approach to try to cultivate new and repeat business.  As consumer information becomes more readily available online, inspectors should take advantage of it and combine it with the information that they gather in the course of their own inspections to develop a “hyper-targeted” marketing strategy that a prospect is more likely to respond to.  Read more about it in Creating Customer Profiles for Your Marketing.