How is your marketing working for you? If your marketing materials don’t reflect the top quality of your services, you might as well be the worst inspector in your service area. Read why professional marketing is essential for the success of your home inspection business, and how InterNACHI’s Member Marketing Team can help you, in Can Your Home Inspection Brochure Pass the BMW Test?
What happens when some provision of a professional code of ethics collides with another provision of a different profession’s code of ethics? How about with the law itself? Find out about some of the far-reaching ramifications by reading Home Inspector Ethics: Why Not Pay to Be on Brokers’ Lists?
Most home inspectors are also small business owners, and if you aren’t marketing 24/7, you’re handing your competition the advantage. Luckily, there are easy ways to promote your business that cost little but can pay big dividends. Read Inspector Marketing: Leave a Gift Card with Your Tip to add another strategy to your arsenal.