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General Inspection Discussion This is a place for general discussion about the home inspection industry. Try to keep the posts topical, but they need not be as specific as the other areas of this board.

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  #1  
Old 2/4/06, 12:29 PM
Jack R. Robnett, TREC# 7046 Jack R. Robnett, TREC# 7046 is offline
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Location: Lubbock, TX
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Default Advertising

Has anyone tried a small ad in their local newspapers classified real estate section? Or an business card ad in the thrifty nickel? If so, how did they work?

Thanks
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  #2  
Old 2/4/06, 9:36 PM
Gary L. Porter's Avatar
Gary L. Porter Gary L. Porter is offline
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Location: Orlando, fl
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Default Re: Advertising

Everyone claims the do not work.



Gary Porter

GLP's Home and Mold Inspections
321-239-0621

Certified Commercial Mold Inspector

Serving Orlando, Kissimmee, Winter Park, Winter Springs, Oviedo, Titusville, Celebration, Harmony, Avalon, Windermere, Deltona, Debary, Sanford
Orange County, Seminole County, Volusia County, Osceola County

www.homeandmoldinspections.com
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  #3  
Old 2/4/06, 10:26 PM
Jeffrey R. Pope, CMI's Avatar
Jeffrey R. Pope, CMI Jeffrey R. Pope, CMI is offline
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Location: Santa Clarita, CA
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Default Re: Advertising

Been there done that. They don't work well in my experience. . .



IF YOUR INSPECTOR IS NOT USING THERMAL IMAGING, YOU'RE NOT GETTING THE WHOLE PICTURE «

Jeff Pope
JPI Home Inspection Service
(661) 212-0738
Los Angeles, Santa Clarita & Antelope Valley CA
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  #4  
Old 2/5/06, 4:44 AM
Russel Ray's Avatar
Russel Ray Russel Ray is offline
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Location: La Mesa, CA
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Default Re: Advertising

Nada.
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  #5  
Old 2/5/06, 6:23 AM
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David P. Valley David P. Valley is offline
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Default Re: Advertising

Zilch
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  #6  
Old 2/5/06, 11:31 AM
Dustin G. Griffith Dustin G. Griffith is offline
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Default Re: Advertising

I placed my business card in the local Thrifty Nickel. They had a eight week minimum x25.00 a week. End result, I wish I had my 200.00 back.
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  #7  
Old 2/10/06, 8:46 AM
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Joseph Michalski Joseph Michalski is offline
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Default Re: Advertising

PArt of the problem is the limited circulation of these papers. you are advertising services for people who are moving away, to people who are near you and are - by definition - leaving.

It is why I have also found limited return on yellow page ads - on top of the fact that in a large metro area there are about 20 directories to be listed in to cover a single metro area.

The Penny Pincher, etc may be better for maintenance inspections or ancillary services -like mold, radon, etc.
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  #8  
Old 2/12/06, 12:07 AM
Saxon N. Bailey, TREC# 6784 Saxon N. Bailey, TREC# 6784 is offline
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Location: Springtown, TX
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Default Re: Advertising

no luck here either.

www.homewisehomeinspections.com
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  #9  
Old 2/12/06, 12:16 AM
Ted Allen Ted Allen is offline
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Default Re: Advertising

My news paper add worked almost as well as my yellow page add.

Yellow pages--- 2-4 calls (not inspections) in almost 3 years.

Seems most folks looking for HI's are looking on the web or relying on their agent to find one for them.
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  #10  
Old 2/12/06, 6:33 AM
Michael S. Lopezi Michael S. Lopezi is offline
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Default Re: Advertising

Save your money!!
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  #11  
Old 2/12/06, 6:56 AM
David P. Valley's Avatar
David P. Valley David P. Valley is offline
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Default Re: Advertising

Quote:
Originally Posted by tallen
My news paper add worked almost as well as my yellow page add.

Yellow pages--- 2-4 calls (not inspections) in almost 3 years.
Speaking of Yellow Pages. I placed three 4 X 3 ads in three local phone books last year. It cost me between $1,200.00 (and change) for one and $1,300.00 (and change) for the other two. That's a grand total of roughly $4,000.00.

I received a total of six clients through the yellow pages. I lost some big money through Verizon last year.

Yellow page ads (in my area) bring very little business. A huge waste of money. I'm happy to be able to (at least) write it off.
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  #12  
Old 2/28/06, 7:41 PM
Curtis Petty Curtis Petty is offline
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Join Date: Jul 2005
Location: fayetteville, ga
Posts: 68
Default Re: Advertising

Hey david curtis petty I'm a nachi member also member ICC.I would like to link exchange?what do you say?find me at top of google at keyword(atlanta south home inspection)accurate home inspection of atlanta.
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  #13  
Old 3/2/06, 6:44 PM
Randall Paul Randall Paul is offline
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Default Re: Advertising

I personally advertised in a penny saver type. I ran it about 6 months, I got about 4 inspections from it. I spent $13.00/weekly = $1200.00.
I did a large add in verizon yellow pages. I have it in 2 cities in this area and with the online add in 5 cities. I got about 25 inspections from it. It basically added up to $9000.00.
So these types of advertizing is ok. The best for me is word of mouth and repeat business from clients. I do a lot of repeat business.
I also have a wide travel span too. I will travel where the jobs are.

My question to everyone is what is the best way to otimitize the website. I don't really like paying someone else for some thing I can do. Why should I pay someone else to make my website available to the net.

Rick
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  #14  
Old 3/3/06, 4:08 AM
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Russel Ray Russel Ray is offline
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Location: La Mesa, CA
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Default Re: Advertising

Quote:
Originally Posted by rpaul
Why should I pay someone else to make my website available to the net.
There are four reasons why I pay someone else to do something that I can do:

1 - I don't like doing it (like changing the oil in the cars and motorcycle)

2 - Someone else can do it faster. Here, though, one has to put a value on one's time, both work time and personal time.

3 - Someone else can do it less expensively. Here, again, one has to put a value on one's time, both work time and personal time.

4 - I like doing it but I like doing something else better.

With that said, knowing well one's strengths and weaknesses will help one determine where one can best spend one's time. I love creating advertising and marketing materials, and I've done it for over 30 years, but that's not where I make any part of my living wages anymore. I'm a home inspector. So while it's fun to do other things sometimes, perhaps even quite often, keeping up on home inspector topics, and ensuring that my employees are also up-to-date on those topics, is more important to my living wages, and something that I enjoy doing, can do it faster and less expensively than anyone else here at HomeTeam means that I should be doing that first and, as time permits, creating marketing and advertising campaigns. Obviously, everything I do will affect my living wages either directly or indirectly, but what I choose to do directly, and what I have others do directly, if I have chosen wisely, will have the best indirect effect on those same living wages.
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  #15  
Old 3/3/06, 7:30 AM
Jeff Merritt Jeff Merritt is online now
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Location: Chicago, IL
Posts: 1,785
Default Re: Advertising

Russ, Well said. Most of us tend to waste to much of our time.
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