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General Inspection Discussion This is a place for general discussion about the home inspection industry. Try to keep the posts topical, but they need not be as specific as the other areas of this board.

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  #31  
Old 4/1/14, 12:37 PM
Michael J. Meeker, CMI's Avatar
Michael J. Meeker, CMI Michael J. Meeker, CMI is online now
Certified Master Inspector ®
 
Join Date: Dec 2009
Location: South East Florida
Posts: 17,588
Default Re: Your home inspection website

Thanks Roy and Billy. Now I just have to find out which one Probabally both if I did it once



<div align=center>
Quality Control Consultants. Pre-Purchase Building and Home Consultations
FLORIDA LICENSED GENERAL CONTRACTOR & CERTIFIED MASTER INSPECTOR
Call 954-922-0584 or E-Mail Me For The Best Consultations or Inspections in Florida.
mike@meekerindustries.com
http://www.meekerindustries.com
Also Check out these two great sites below for a HEALTHIER LIFE !
mikemeeker.towergarden.com & mikemeeker.juiceplus.com
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Need a home inspection in Mississippi? Check out InterNACHI's listing of Mississippi certified home inspectors. Or, find a home inspector anywhere in the world with our inspection search engine.
  #32  
Old 4/1/14, 12:48 PM
Thomas Witt's Avatar
Thomas Witt Thomas Witt is offline
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Location: Topeka
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Default Re: Your home inspection website

Hi Kate,

Whenever you get time please take a look!

avocethome@gmail.com

Thanks!

Tom
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  #33  
Old 4/1/14, 12:51 PM
Nick Gromicko, CMI's Avatar
Nick Gromicko, CMI Nick Gromicko, CMI is online now
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Location: Nederland, Colorado
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Default Re: Your home inspection website

Thomas, aren't you forgetting something?
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  #34  
Old 4/1/14, 1:27 PM
Michael J. Meeker, CMI's Avatar
Michael J. Meeker, CMI Michael J. Meeker, CMI is online now
Certified Master Inspector ®
 
Join Date: Dec 2009
Location: South East Florida
Posts: 17,588
Default Re: Your home inspection website

I hope he is not running advertisements anywhere like that



<div align=center>
Quality Control Consultants. Pre-Purchase Building and Home Consultations
FLORIDA LICENSED GENERAL CONTRACTOR & CERTIFIED MASTER INSPECTOR
Call 954-922-0584 or E-Mail Me For The Best Consultations or Inspections in Florida.
mike@meekerindustries.com
http://www.meekerindustries.com
Also Check out these two great sites below for a HEALTHIER LIFE !
mikemeeker.towergarden.com & mikemeeker.juiceplus.com
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  #35  
Old 4/1/14, 2:59 PM
Thomas Witt's Avatar
Thomas Witt Thomas Witt is offline
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Location: Topeka
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Default Re: Your home inspection website

LOL!! Thanks Nick!

Ok Kate here is my WEBSITE address instead of my email!

avocethome.com
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  #36  
Old 4/1/14, 4:25 PM
Matt Adams Matt Adams is offline
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Join Date: Dec 2013
Location: Stow,OH
Posts: 128
Default Re: Your home inspection website

Kate,
You rock!!
Thanks for your help.




"Putting your next investment in our sights"
Matt Adams
SharpShooter Inspections
www.sharpshooterinspections.com
N.E. Ohio
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  #37  
Old 4/1/14, 8:28 PM
Roy Drangstveit's Avatar
Roy Drangstveit Roy Drangstveit is offline
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Join Date: Oct 2006
Location: Elko New Market, MN
Posts: 207
Default Re: Your home inspection website

Hi Kate,
My website is

www.mnvinspections.com

Roy



Sincerely,
Roy Drangstveit
Minnesota Valley Inspections LLC
Phone- 952-693-1777
Email- roy@mnvinspections.com
Website- www.mnvinspections.com
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  #38  
Old 4/2/14, 12:22 AM
Kate Tarasenko's Avatar
Kate Tarasenko Kate Tarasenko is offline
InterNACHI Staff
 
Join Date: Jul 2009
Posts: 664
Default Re: Your home inspection website

Hi, Tracy --

Here are my comments for the main page of your website at www.echolshomeinspections.com

1. As a general note, you’re using way too many font styles, which makes this page look too “homemade,” in spite of the pleasing color palette and great photos, and general organization. Stick to two fonts only: one for headings and one for general text (not counting bold). It will have a much cleaner and professional look and be easier to read.

2. In the upper left corner:
a. Insert “LLC” after your business name (with or without a preceding comma, depending on how you filed your paperwork).
b. Delete the comma after “Jackson”
c. Insert the word “and” before “Madison”
d. Insert a comma between “Madison” and “Mississippi”
e. Delete the ellipses and the “LLC” that appear after “Mississippi”

3. In the links in the orange banner:
a. Change “About Us” to “About Me”
b. In “My Promise To You,” uncap “To”
c. Delete the apostrophe in “FAQ’s” (it’s plural, not possessive, but it’s a common mistake).
d. Change “Qualifications” to “My Qualifications”

4. Change the text in the blue banner (under the links in the orange banner) to:
Inspecting Homes in Brandon, Jackson and Madison, Mississippi

5. In the light blue box on the left with your photo:
a. Insert the registered trademark symbol (R inside a circle) after “Certified Professional Inspector.”
b. Also, make that title bigger.
c. Make your email address bigger.
d. Insert the word “Inspecting” before “7 Days a Week”
e. Change “Call us 7:00am -10:00pm” to “Call me 7 a.m. to 10 p.m.”
f. Insert a space between the dash and “Sunday”

6. Continuing down, change the title “Navigation” to something like “Important Info” or “What You Need to Know”

7. Regarding the list of links:
a. Re-order these so that they appear in the order that your prospective client would expect to read them. I want to know about what services you offer before I’d want to read any client testimonials, etc. Think like a customer as you work on this. “Average Life Span” should be way down on this list, but the SOP should be much higher, as should the COE. “Links” is not self-explanatory; I’m already looking at a list of links.
b. Why do you have a different link listed for each town? Are your inspections for each town different? Better to have fewer links, so if you perform your standard inspection the same way regardless of which town you’re working in, just have one link that says “My Standard Home Inspection.”
c. Also, it looks as if you serve many counties and many more towns/cities than those you have listed on your main page. Combine information to make it easier on your prospects. You don’t want them hunting for the name of their town among 20 others. Make your information more streamlined and compact. Suggest you advertise your service area using only the names of the different counties, as they include all the many towns and cities you serve.

8. Instead of the title “Major Credit Cards,” say “Accepting:”

9. In “Send Me A Text,” uncap “A”

10. Change “Review Us With Angie” to “Review Me with Angie”

11. Change “Certified Inspector” to “Certified Professional Inspector®” – you may also want to link the seal to the InterNACHI homepage.

12. Change “NACHI” to “Member of InterNACHI,” and consider linking to our homepage.

13. Change “Find Us On Facebook” to “Find Me on Facebook,” and move this to the bottom – downloading my report is more important to me than liking you on Facebook!^) Again, think in terms of importance and prominence when deciding where the various elements and links should appear. Their order should be deliberate, and not random.

14. The very last block/link seems a bit pointless – you have no licensing info, but having the link here implies that you SHOULD have a license. If you’re not licensed, just get rid of this and move your Facebook button here instead. If you ARE licensed, insert this info, and move this button up the panel – it’s your main business credential and should be prominently featured. Also, change “Contact Now” to “Contact Me Now”

15. Under the blue banner in the center of the main page, change “Office Phone” to just “Phone:” (with a colon after it), and then the phone number. Delete the ellipses, and drop the text down to its own line, with some space between it and your phone number. There’s no need to crowd all this information together.

16. In that paragraph:
a. Insert a comma between “Inspectors” and “rest assured”
b. Insert “that” after “rest assured”
c. Change “enable” to “help” (wrong usage in this context)
d. Delete "in the Brandon, Jackson, Madison Mississippi area” – you are gaming the SEO system for a negligible return, but, more importantly, you’re annoying your reader by inserting this text unnaturally. Try reading it out loud and you’ll see what I mean. You have your service area in other places on this page; no need to overdo it.
e. Are you licensed? The button on the bottom indicates that you’re not, but this text has now confused me (as it will your site’s visitors):
One decision involves whether or not to have your home inspected by a licensed home inspector.
If you’re licensed, definitely include that information under your photo and name, as well as the button on the left side (and bring that button to second position under your photo and before the list of links – this is important information for the consumer to have). If you’re not licensed, delete the word “licensed” in the text above.

f. So, you’ve posed one question (see E. above) but haven’t answered it before moving on to another one: “When buyers ask me whether they should have the property or home inspected or not, my answer to them is one word...ABSOLUTELY!!” Either answer both questions, or delete the one you’re not answering (in this case, the one about licensing). In this particular question, delete “or not” (the word “whether” covers both potential answers). Also, insert a space between the ellipses and the word “ABSOLUTELY!!”
g. Change “Your about” to “You’re about”
h. Insert the word “so” before “it’s well worth” to avoid a run-on sentence.
i. Uncap “Professional Home Inspection” – this is not a proper noun.

17. The bright orange banner with the electric blue text with your pricing is hard to read. It also strays from your general color palette, so suggest you:
a. Delete the background color.
b. Make the text bigger, especially the text in parentheses, which is microscopic!
c. Uncap “At”

18. The word “Included” is larger than the rest of the text in that line. Make the size uniform. Also, change “Every” to “Your” – as a consumer, I don’t care what everyone gets; I care what I get, so talk to me directly.

19. “RecallChek” has a copyright symbol after it (C inside a circle), so insert it in your text. Also, make sure you say “Built-In Appliances,” if that’s the case, so folks won’t think their portable appliances are included.

20. I’m using different browsers on my PC (Explorer, Chrome, etc.), but none of these photos is showing up for me in any of them. You may need to reload what I assume are logos for each of these products.

21. Insert a hyphen between “90” and “Day”

22. Insert a hyphen between “1” and “Year,” and delete the space between “Home” and “Owners” (the way the HON folks do it in their name).

23. Insert a hyphen between “90” and “Day” x2 in the next two items.

24. In the paragraph starting “A professional home inspection”:
a. Consider moving this paragraph higher up on the page; it’s useful information, especially for first-time home buyers.
b. Delete “very” in “very similar” (they’re similar, but not very!)
c. Insert a comma after “no house is perfect”
d. Delete “major” (no need to be alarmist!)
e. Delete “as the buyer” (it’s understood)
f. Delete “As your home inspector” (it’s understood)
g. Again, I’m confused – are you licensed or not? “As a licensed professional home inspector I can help you determine if your new home has any safety issues or defects which you as the buyer need to be aware of.” Additionally:
i. Insert a comma after “inspector.”
ii. Delete “help you” (it’s your job to determine whether the house has safety issues or defects – you’re not helping the buyer determine this).
iii. Delete “as the buyer”
iv. At the end of the last sentence, delete “whether it's in Madison, Brandon, Clinton or Jackson, Mississippi.” You are contorting the natural flow and meaning of this sentence in an attempt to cram in more SEO chances, and it’s not working.
25. In the next paragraph:
a. Again, useful information for the consumer to have; consider moving it higher up on your main page.
b. Insert the word “that” after “highly”
c. Insert a comma after “attend the inspection”
d. Insert a comma after “real estate professionals”
e. Delete “simply”
f. Change the next sentence to:
Your inspection may take anywhere between two and seven hours, depending on the size and condition of the property.
You don’t want to say 'depending on the questions asked,' as this will discourage your clients from asking you questions because it will make it seem like they’re imposing on your time.

g. Uncap “Home Inspector” or change it to “Certified Professional Inspector®” (without the quote marks, of course).
h. Change the ellipses in the last sentence to a comma.
i. EXCELLENT last sentence – you should use this as your tagline, and italicize it and put it at the top of this page!

26. So, it appears that you have two identical RecallChek videos and two identical HON videos loaded here, so delete one of each. (But before you do, start the HON videos a few seconds apart because the effect is cool. Then delete one of them!^)

27. In the “Proudly Serving” text, again, you have a mish-mash of different cities compared to the ones above and the ones listed deeper in your site. Make your service area uniform throughout your site, starting with this page. Use counties or cities/towns, but make sure the list is as compact as possible and the same no matter what page your visitor is on.

28. Whether the cities are linked or not, they should be of the same style and size of font.

29. Also, these cities link to the individual home inspections, which, again, should not vary from each other (should they?). Which brings me to an important point: It’s not necessary to be so repetitive or have links everywhere. Your main page is pretty long, and making me (as a potential customer) scroll through the entire thing – because I’m worried I’ll miss some important information, which it must be if it’s on this main page – is a real imposition on my time. It also gives your site an unprofessional look. Consider cutting content on this page that’s unnecessarily repetitive. You will not get more SEO hits if you repeat the same information over and over on this one page.

30. Change “Surrounding Areas” to “the surrounding area”

31. In your address, insert a comma between “St.” and “Suite”

32. You have a random audio link for SewerGard here – it belongs with your other product links/videos higher on this page, not here.

33. Move your phone number to under your address.

34. Change the rest of the text to this:
Call until 10 p.m.
Hours: 7 a.m. to Dark, 7 Days a Week
35. Change “Bookmark/Search this post” to “Bookmark/search this page” or “this site”

36. The links under “Home Inspection News” bounce visitors off your site; why do that? Suggest you bury this deeper in your site, or include a link that says “Home Inspection News” near the bottom of your link lineup on the left (without listing the individual news items).

37. Delete the link to the Clarion Ledger; it’s not home inspection-related, and it bounces your visitors off your site.

38. Delete the cities under your copyright notation – they don’t belong here (too).

39. Change “Home Inspector Software” to “Home Inspection Software”

###



Cheers,
Kate

Crimea River, LLC
InterNACHI® Editor-in-Chief

kate@internachi.org

Last edited by gromicko; 4/25/14 at 3:27 AM..
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  #39  
Old 4/2/14, 1:32 AM
Nick Gromicko, CMI's Avatar
Nick Gromicko, CMI Nick Gromicko, CMI is online now
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Location: Nederland, Colorado
Posts: 63,573
Default Re: Your home inspection website

Kate is InterNACHI's Editor-in-Chief. She also edits any marketing you have done through www.marketing.nachi.org before your custom marketing pieces go to print.

Last edited by gromicko; 4/2/14 at 2:26 AM..
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  #40  
Old 4/2/14, 2:49 AM
Nick Gromicko, CMI's Avatar
Nick Gromicko, CMI Nick Gromicko, CMI is online now
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Location: Nederland, Colorado
Posts: 63,573
Default Re: Your home inspection website

Kate, I know these are a lot of work. Thanks again for doing this thread.
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  #41  
Old 4/2/14, 10:39 AM
Charles W. Wallace's Avatar
Charles W. Wallace Charles W. Wallace is offline
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Join Date: Nov 2013
Location: Oklahoma City, OK
Posts: 486
Default Re: Your home inspection website

Kate,

I sent an email, but here is a link to mine http://top2bottomhomeinspect.com



Charles Woodie Wallace
Edmond, OK
(405) 314-8984
Oklahoma License #70001308
Level I Thermographer #82478
FAA Remote Pilot Part 107 Certificate # 3943110
http://www.theoklahomacityhomeinspector.com"
t2bhomeinspection@outlook.com
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  #42  
Old 4/2/14, 11:54 AM
Roy Lewis, CMI's Avatar
Roy Lewis, CMI Roy Lewis, CMI is online now
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Join Date: Nov 2012
Location: North Florida
Posts: 13,101
Default Re: Your home inspection website

Quote:
Originally Posted by twitt View Post
Hi Kate,

Whenever you get time please take a look!

avocethome@gmail.com

Thanks!

Tom
http://www.avocethome.com/




InterNACHI Lifetime Member.
www.1stproinspection.com
roy@1stproinspection.com
Serving Gainesville Florida and surrounding areas.
Florida Certified Contractor #CRC1328001
Florida Certified Home Inspector #HI7019
Deus solus me iudicare potest
#1st Pro Inspection
Well! They may have degrees, but that is not an indicator of common sense or right thinking...M. Larson circa 9-27-2018.
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  #43  
Old 4/2/14, 1:01 PM
Nick Gromicko, CMI's Avatar
Nick Gromicko, CMI Nick Gromicko, CMI is online now
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Join Date: Aug 2002
Location: Nederland, Colorado
Posts: 63,573
Default Re: Your home inspection website

Nice work Kate.
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Need a home inspection in Mississippi? Check out InterNACHI's listing of Mississippi certified home inspectors. Or, find a home inspector anywhere in the world with our inspection search engine.
  #44  
Old 4/2/14, 1:08 PM
Kate Tarasenko's Avatar
Kate Tarasenko Kate Tarasenko is offline
InterNACHI Staff
 
Join Date: Jul 2009
Posts: 664
Default Re: Your home inspection website

Howdy, Members --

Just checking in to let you know that Billy was right -- the requests have been flooding in! Thanks for your interest.

I'm reviewing your websites in order of your request, and I have about two dozen on my list now, and it will take me a few days or more to get through them all. Please don't post your request more than once. I'm getting to these as fast as I can, so please be patient.

If you have emailed me directly with your request, I'm reminding you that you must post your request here on the message board, along with a link to your website. This random freebie is for members only, and only for members willing to have my comments posted in this thread. (But that's not such a bad thing, is it?^)

While you wait for me to get to your website, I hope you're taking some time to read the feedback that has been posted so far for the other members, since that's the point of this exercise -- much of the feedback will be useful to many members, so do take a few minutes to look at the members' websites and my notes about them, and feel free to post any comments and questions.

Thanks again for participating -- hope to have a couple more webpages knocked out today.



Cheers,
Kate

Crimea River, LLC
InterNACHI® Editor-in-Chief

kate@internachi.org

Last edited by ktarasenko; 4/2/14 at 11:53 PM..
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  #45  
Old 4/2/14, 5:22 PM
David C. Macy, CMI's Avatar
David C. Macy, CMI David C. Macy, CMI is offline
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Join Date: Jan 2004
Location: Home Safe Home
Posts: 4,875
Default Re: Your home inspection website

David Macy

http://www.hshinspections.net/

Always glad to have someone give me advice.

Take your time, no hurries or worries. And if you do not have time, that is OK too.

That news feed on page 1 has gotten me a lot of inspections!!
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