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General Inspection Discussion This is a place for general discussion about the home inspection industry. Try to keep the posts topical, but they need not be as specific as the other areas of this board.

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  #1  
Old 1/17/19, 6:27 PM
Vince Del Fine, CMI's Avatar
Vince Del Fine, CMI Vince Del Fine, CMI is offline
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Default Inspection company uses my company name on Google Ads. Thoughts anyone?

Sooo this could be in relation to the call I received a day or two ago. Link here if you have not seen thread: Attention: Nachi, Ben or Nick Gromicko




I took a screen shot of company who used my company name Del Fine Home Inspections and basically on a Google Ad added it to title. I think person who contacted me works for company. Why would they use my name? What's the angle? Thoughts?



So Ad went something like this.. paid ad. I am not going to name company just yet.



Del Fine Home Inspections-Best Inspectors in Industry
(AD) Home Inspector | Home Inspections | Del Fine Home Inspections <<< this was not web address it was the other companies website.. (LOL)
Inspectors-Inspections

Last edited by vdelfine1; 1/17/19 at 6:41 PM..
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  #2  
Old 1/18/19, 2:40 PM
Frank Rotte Frank Rotte is offline
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Default Re: Inspection company uses my company name on Google Ads. Thoughts anyone?

Quote:
Originally Posted by vdelfine1 View Post
Sooo this could be in relation to the call I received a day or two ago. Link here if you have not seen thread: Attention: Nachi, Ben or Nick Gromicko




I took a screen shot of company who used my company name Del Fine Home Inspections and basically on a Google Ad added it to title. I think person who contacted me works for company. Why would they use my name? What's the angle? Thoughts?



So Ad went something like this.. paid ad. I am not going to name company just yet.



Del Fine Home Inspections-Best Inspectors in Industry
(AD) Home Inspector | Home Inspections | Del Fine Home Inspections <<< this was not web address it was the other companies website.. (LOL)
Inspectors-Inspections
That's not your website in the ad link?




Certified Inspection Services, LLC
5521 Mission Road #1422, Bonsall, CA 92003
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  #3  
Old 1/18/19, 3:12 PM
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Vince Del Fine, CMI Vince Del Fine, CMI is offline
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Default Re: Inspection company uses my company name on Google Ads. Thoughts anyone?

The original AD had other companies website link, but used my company name as Title.
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  #4  
Old 1/19/19, 11:23 AM
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Junior S. Fudge Junior S. Fudge is online now
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Default Re: Inspection company uses my company name on Google Ads. Thoughts anyone?

Is it all fixed now, or is there something we're not seeing? Link you shared above goes to your site.
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  #5  
Old 1/20/19, 1:06 PM
Vince Del Fine, CMI's Avatar
Vince Del Fine, CMI Vince Del Fine, CMI is offline
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Default Re: Inspection company uses my company name on Google Ads. Thoughts anyone?

Quote:
Originally Posted by jfudge View Post
Is it all fixed now, or is there something we're not seeing? Link you shared above goes to your site.
I didn't add the other companies web link.



Company is still at it. Confirmed last night.
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  #6  
Old 1/20/19, 1:29 PM
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Alan Singer, #16000058241 Alan Singer, #16000058241 is online now
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Default Re: Inspection company uses my company name on Google Ads. Thoughts anyone?

Did you call them up and tell them to stop that s**t. They are using your name in their advertising which is probably not legal.





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  #7  
Old 1/20/19, 1:41 PM
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John Harrison, CMI John Harrison, CMI is offline
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Default Re: Inspection company uses my company name on Google Ads. Thoughts anyone?

A couple of years ago I had a marketing company contact me about getting more activity to my website.
I do not remember the name of the marketing company because their proposal left a bad taste in my mouth and I chose not to work with them.

The marketing companies suggestion was to list out all of my competitors and make google ads using their company name and link it back to my company.

I informed them that I did not feel that this was a ethical or legal way of marketing. Their response was that "IT WORKS"



<a href=http://www.bluffshomeinspection.com target=_blank>http://www.bluffshomeinspection.com</a>

Performing Home Inspections in Council Bluffs, Missouri Valley, Glenwood, and surrounding areas

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  #8  
Old 1/21/19, 3:43 AM
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Default Re: Inspection company uses my company name on Google Ads. Thoughts anyone?

Click the ad every time you see it.



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  #9  
Old 1/23/19, 1:07 PM
Patrick Tolbert, OCHI#1891 Patrick Tolbert, OCHI#1891 is online now
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Default Re: Inspection company uses my company name on Google Ads. Thoughts anyone?

Common business tactic. A good example Iíve seen within these forums, Spectora software buys ad words for people who are searching for Spectacular software. Google does have rules about using someone elseís name exactly (like the way you showed it) I donít think thatís allowed. As for clicking on it every time you see it, Google is smart enough to know a competitor continually clicking on the paid ads and it wonít bill them so donít waste your time. I would contact google because the way you showed it, itís probably against copyright rules. Good luck!
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  #10  
Old 1/27/19, 8:34 AM
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James E. Braun, CMI James E. Braun, CMI is online now
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Default Re: Inspection company uses my company name on Google Ads. Thoughts anyone?

The guy probably is not putting your company name in his ad. Google recommends the plus sign be used in their ads. The plus sign replaces what the prospect is searching for in Google. If you then set your location to show ads when searching from or about the location (city or town) the ad will have that (location) in the title, making the ad look more relevant to the searcher. Lets say the keyword is +home inspection, when somebody types in your company name and your company name contains Home Inspection or Home Inspections, your name will appear in the ad.
Just tell this inspector what is going on. He can put your company name is his negative keyword list so it will block his ad appearing when somebody is searching for your name. I would be very nice when talking to him, because since Google encourages the plus sign to be used, he probably is not legally in the wrong.
If you would like to learn more about Google Ads, Google has videos on how to set up Adwords. They will even assign you a person at Google that will help you with your ads for six months.



Braun Inspection Consultants
Serving Jefferson City, Columbia, Sedalia, Fulton and Lake of the Ozarks

Last edited by jbraun; 1/27/19 at 8:41 AM..
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  #11  
Old 1/29/19, 8:00 PM
Vince Del Fine, CMI's Avatar
Vince Del Fine, CMI Vince Del Fine, CMI is offline
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Default Re: Inspection company uses my company name on Google Ads. Thoughts anyone?

Going on 2 weeks. I guess it's time for me to take it as a compliment.
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  #12  
Old 2/5/19, 9:29 AM
James E. Braun, CMI's Avatar
James E. Braun, CMI James E. Braun, CMI is online now
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Default Re: Inspection company uses my company name on Google Ads. Thoughts anyone?

Search for any other company that has Home Inspection in their name. This will prove that I am right or not.



Braun Inspection Consultants
Serving Jefferson City, Columbia, Sedalia, Fulton and Lake of the Ozarks

Last edited by jbraun; 2/17/19 at 5:31 PM..
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  #13  
Old 2/6/19, 9:20 AM
Vince Del Fine, CMI's Avatar
Vince Del Fine, CMI Vince Del Fine, CMI is offline
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Default Re: Inspection company uses my company name on Google Ads. Thoughts anyone?

Quote:
Originally Posted by jbraun View Post
Search for any other company that has Home Indpection in their name. This will prove that I am right or not.
You're saying I would see other companies showing my name? I only see that one company when I perform search.
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  #14  
Old 2/17/19, 8:40 AM
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Ryan M. Fessler, HI10797 Ryan M. Fessler, HI10797 is offline
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Default Re: Inspection company uses my company name on Google Ads. Thoughts anyone?

Quote:
Originally Posted by cevans View Post
Click the ad every time you see it.

I like how you think chuck!


this is a horrible situation. I would be pissed. You should post this in the legal thread and get advice from lawyers. definitely should contact the DBPR about this other company.


Part of me wonders if the owner hired a marketing company and doesnt realize this is how they are "getting results".
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  #15  
Old 2/17/19, 12:47 PM
Matthew Rivera Matthew Rivera is online now
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Default Re: Inspection company uses my company name on Google Ads. Thoughts anyone?

Quote:
Originally Posted by jbraun View Post
The guy probably is not putting your company name in his ad. Google recommends the plus sign be used in their ads. The plus sign replaces what the prospect is searching for in Google. If you then set your location to show ads when searching from or about the location (city or town) the ad will have that (location) in the title, making the ad look more relevant to the searcher. Lets say the keyword is +home inspection, when somebody types in your company name and your company name contains Home Inspection or Home Inspections, your name will appear in the ad.
Just tell this inspector what is going on. He can put your company name is his negative keyword list so it will block his ad appearing when somebody is searching for your name. I would be very nice when talking to him, because since Google encourages the plus sign to be used, he probably is not legally in the wrong.
If you would like to learn more about Google Ads, Google has videos on how to set up Adwords. They will even assign you a person at Google that will help you with your ads for six months.
This is most likely whats happening. Google auto populates adds. They actually recommend this. It was happening to my company. I contacted the company and it was google doing it not the company.
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