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  #1  
Old 1/28/15, 11:52 PM
Ashley Moore's Avatar
Ashley Moore Ashley Moore is offline
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Default Marketing plans if I don't choose franchise...

Hi everyone! I hope I'm posting in the correct place. My husband is about to retire from the military in a year or so. We wanted to start our company now so that we have his income as were getting established. He is very knowledgable with construction/contracting. He plans on doing all of the training on this website.

He wants to do a franchise to get the marketing assistance and I'd rather start our own company.

With that said, how do you market when you're brand new? Any tips? We are in an up and coming area and while there are many inspectors that service our county, none actually are based out of here. They're all from the city.

I know there are shirts, pens, car decals, etc. But how do you initiate contact with realtors and "get in the door?" Are there any tips or suggestions?

We have $30k and I really would rather invest in our own company then pay a franchise fee. Thanks in advance!! I know you all had to figure it out on your own but I'm trying to decide between franchise or no franchise so any input would be greatly appreciated

Last edited by Ashley Moore; 1/29/15 at 12:42 AM..
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  #2  
Old 1/29/15, 12:08 AM
Daniel W. Levia, CMI, CCHI Daniel W. Levia, CMI, CCHI is online now
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Default Re: Marketing plans if I don't choose franchise...

http://www.inspectoroutlet.com/successful.aspx



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In-Focus Home Inspections
www.infocusinspections.com
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Red Deer

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  #3  
Old 1/29/15, 12:40 AM
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Billy Boerner Billy Boerner is offline
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Default Re: Marketing plans if I don't choose franchise...

Quote:
Originally Posted by Ashley Moore View Post
Hi everyone! I hope I'm posting in the correct place. My husband is about to retire from the military in a year or so. We wanted to start our company now so that we have his income as were getting established. He is very knowledgable with construction/contracting. He plans on doing all of the training on this website.

He wants to do a franchise to get he marketing assistance and I'd rather start our own company.

With that said, how do you market when you're brand new? Any tips? We are in an up and coming area and while there are many inspectors that service our county, none actually are based out of here. They're all from the city.

I know there are shirts, pens, car decals, etc. But how do you initiate contact with realtors and "get in the door?" Are there any tips or suggestions?

We have $30k and I really would rather invest in our own company than pay a franchise fee. Thanks in advance!! I know you all had to figure it out on your own but I'm trying to decide between franchise or no franchise so any I out would be greatly appreciated
Call me I'm retired Air Force. I'll explain some things to you guys.



STL Home Inspection Services
Residential / Radon / Sewer / Thermal /
Termite / Gas / Mold / Level 2 Chimney

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Multi Inspector Firm
(314) 805-2137
office@stlhomeinspector.com
Stlhomeinspector.com
Serving: St. Louis and Surrounding
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  #4  
Old 1/29/15, 12:42 AM
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Ashley Moore Ashley Moore is offline
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Default Re: Marketing plans if I don't choose franchise...

Quote:
Originally Posted by bboerner View Post
Call me I'm retired Air Force. I'll explain some things to you guys.
Thank you! When would be a good time to call. Much appreciated!
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  #5  
Old 1/29/15, 1:22 AM
Billy Boerner's Avatar
Billy Boerner Billy Boerner is offline
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Default Re: Marketing plans if I don't choose franchise...

I'm up now if you guys are otherwise try Friday morning I'm booked all day tomorrow.



STL Home Inspection Services
Residential / Radon / Sewer / Thermal /
Termite / Gas / Mold / Level 2 Chimney

Bill Boerner
Multi Inspector Firm
(314) 805-2137
office@stlhomeinspector.com
Stlhomeinspector.com
Serving: St. Louis and Surrounding
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  #6  
Old 1/29/15, 3:47 AM
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Russel Ray Russel Ray is offline
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Default Re: Marketing plans if I don't choose franchise...

You may also call me. I'm an Air Force brat, but more importantly, I started as a HomeTeam franchise in 2001 and, since July 2007, have been a sole proprietor, so I can talk to you about advantages and disadvantages of both avenues. 619-341-0173, San Diego.



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  #7  
Old 1/29/15, 3:57 AM
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Dan Bowers, CMI, ACI Dan Bowers, CMI, ACI is online now
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Default Re: Marketing plans if I don't choose franchise...

What area are you in ........... Makes a difference on training if they're licensed where you are. If in a licensed state, not all training is recognized FOR licensure.

Marketing can also vary by location .......... What works in one area OR is allowed in one area may not work or be allowed somewhere else.
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  #8  
Old 1/29/15, 7:35 AM
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Jeffrey R. Jonas Jeffrey R. Jonas is online now
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Default Re: Marketing plans if I don't choose franchise...

Here's a tip most others don't even think about until they hang their shingle... begin to build your website and internet presence TODAY! Once live, Google will place your site in their "sandbox" until they deem it genuine and worthy of being shown in the top 10 pages. Your site can 'sit' there for up to a year (or more) at which time it is rarely seen in standard searches. Read through this MB history as there are many great threads, a few in particular from Dominic Maricic of Home Inspector Pro report software and dedicated inspector websites/hosting. Get a domain name based on SEO not personal vanity, follow and enact the tips you read, and you could cut that "sandbox" time drastically! Good luck.



Jeffrey R. Jonas
Owatonna, Minnesota



"I am not a teacher, but an awakener."
- Robert Frost, American poet (1874-1963).

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  #9  
Old 1/29/15, 9:26 AM
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Ashley Moore Ashley Moore is offline
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Default Re: Marketing plans if I don't choose franchise...

Quote:
Originally Posted by bboerner View Post
I'm up now if you guys are otherwise try Friday morning I'm booked all day tomorrow.
Thank you! Tomorrow will work.
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  #10  
Old 1/29/15, 9:28 AM
Ashley Moore's Avatar
Ashley Moore Ashley Moore is offline
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Default Re: Marketing plans if I don't choose franchise...

Thank you all for your responses! I appreciate your responses and advice!
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  #11  
Old 1/29/15, 12:02 PM
Bruce R. Grant Bruce R. Grant is offline
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Default Re: Marketing plans if I don't choose franchise...

All good suggestions and comments I would add that learning reporting software is also a do it ahead of time process. There are several top grade software products out there and many threads on this message board on them. I can say personally that Home Inspector Pro and Dominic Maricic have provided me with all the tools and support to develop an effective presence on Google and to have a very well received report from clients, all with exceptional service from the team at HIP when I ran ino difficulties with building the site myself. When I started I was only a little time from using a rotary dial phone and totally unfamiliar with any aspect of internet sites. Good Luck with the venture.



Bruce Grant
Certified Master Inspector
Done Right Home Inspections
Washago Ontario Canada

http://www.muskokahomeinspection.ca/

http://www.orilliahomeinspector.biz/


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  #12  
Old 1/29/15, 12:24 PM
Russel Ray's Avatar
Russel Ray Russel Ray is offline
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Default Re: Marketing plans if I don't choose franchise...

Quote:
Originally Posted by jjonas View Post
Here's a tip most others don't even think about until they hang their shingle... begin to build your website and internet presence TODAY! Once live, Google will place your site in their "sandbox" until they deem it genuine and worthy of being shown in the top 10 pages. Your site can 'sit' there for up to a year (or more) at which time it is rarely seen in standard searches. Read through this MB history as there are many great threads, a few in particular from Dominic Maricic of Home Inspector Pro report software and dedicated inspector websites/hosting. Get a domain name based on SEO not personal vanity, follow and enact the tips you read, and you could cut that "sandbox" time drastically! Good luck.
Which is at least one reason to go the franchise route since they already have their franchise web sites at the beach playing in the sand instead of still in that sandbox.



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  #13  
Old 1/29/15, 12:30 PM
Jeffrey R. Jonas's Avatar
Jeffrey R. Jonas Jeffrey R. Jonas is online now
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Default Re: Marketing plans if I don't choose franchise...

Quote:
Originally Posted by rray View Post
Which is at least one reason to go the franchise route since they already have their franchise web sites at the beach playing in the sand instead of still in that sandbox.
Agree.

Q: Are Franchisee's allowed to have an independent website?



Jeffrey R. Jonas
Owatonna, Minnesota



"I am not a teacher, but an awakener."
- Robert Frost, American poet (1874-1963).

"We Respect Our Clients Right to Privacy"

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Need a home inspection in Massachusetts? Check out InterNACHI's listing of Massachusetts certified home inspectors. Or, find a home inspector anywhere in the world with our inspection search engine.
  #14  
Old 1/29/15, 12:49 PM
Russel Ray's Avatar
Russel Ray Russel Ray is offline
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Default Re: Marketing plans if I don't choose franchise...

Quote:
Originally Posted by jjonas View Post
Agree.

Q: Are Franchisee's allowed to have an independent website?
Generally, yes. I had several while with HomeTeam, but they didn't get near the traffic that the already-there-HomeTeam web site got.

With those franchises that are well established--HomeTeam, WIN, Pillar to Post, AmeriSpec..........--one won't be able to make a new web site do what those established web sites already do.



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  #15  
Old 1/29/15, 12:50 PM
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Nick Gromicko, CMI Nick Gromicko, CMI is online now
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Default Re: Marketing plans if I don't choose franchise...

What do you mean by "Marketing plans if I don't choose a franchise?" Inspectors who buy franchises have to do more marketing, not less.
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