“When competing with other businesses that offer the same services, however, it’s easy to fall into the trap of adopting graphical characteristics for your logo that are similar to your competitors’. This can be called logo camouflage. A predictable logo makes your company blend in to a sea of similar logos.”
Of the logos hear I like the Red Rhino the best. I haven’t had the design team do a logo for me yet, but some of the others are very similar to stock and open source clip art that I use in my advertising now.
