Branding Beyond the Obvious - Home Inspections

Local Inspection Issues Canadian Home Inspectors
1

Some of you may wish to take a look at this article.
688 kb.

http://www.raymondwand.ca/Branding%20Beyond%20the%20Obvious.pdf

2

That’s an interesting name for a home inspection business…hmmmmm…

3

Ray,

This is probably the most informative article on start-up marketing for a home inspection business ever posted to this message board.

What is the source of this chapter? I think I’d like to read the whole book.

4

Hi James,

I will have to find out the name of the book. The section posted was sent to me by my cousin who is a very heavy hitter in the marketing world. He travels all over the world and is well sought after for his marketing strategies and know how.

I would also like to add that the same info also applies to Home Inspection Associations and their marketing endeavours and the way they treat their members.

http://www.jcwg.com/team_JohnTorella.htm

or enter John Torella in Google search.

Regards,

5

That article really hits home!

George Mendes
www.homesweethomeinspections.ca

6

There’s only about sixteen of them:

http://www.nachi.org/namehelp.htm?page=33

7

Only one in my neighbourhood of about 5 million customers!!!

8

Thats why my company is called Raymond Wand Home Inspection Service.

How many Raymond Wands’ could be out there doing home inspections? Only one that I know of and thats me (me, myself and I), and thats enough!

Everybody loves Raymond; well not everyone! :wink: