Think of the old 80/20 rule. Everything is 80/20.
80% of the low cost inspectors get 80% of the business. The other 20% who charge higher prices get 20% of the business. Us higher priced inspectors are CMI
's. We do take care and cater to the top 20% of agents. The other 80% of agents only want non-CMI
's, cheap, low cost non-alarmist inspectors because they are hungry for the commissions. Most CMI
's here in KC stay away from this 80% of agents who want free stuff from any vendor, are not totally honest, and look for any inspector who charges $199.
I have marketed CMI
for several years. The "CMI
" label to 80% of agents here in KC means that you charge high fees, write detailed reports, and inform the home buyer of home defects to the highest quality. This has a better chance of the buyer walking, and having the REA work hard again to find another home for the buyer.
Until the mindset of the 80% of REA's change, through office brokers and the NAR
, no marketing program of being a CMI
will make you rich. IMHO.