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  #1  
Old 8/25/18, 1:49 AM
Nick Gromicko, CMI's Avatar
Nick Gromicko, CMI Nick Gromicko, CMI is online now
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Default Watch this new video ad concept:

YouTube
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  #2  
Old 8/25/18, 1:49 AM
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Default Re: Watch this new video ad concept:

https://www.inspectoroutlet.com/cust...-video-ad.aspx
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  #3  
Old 8/26/18, 10:53 PM
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Nick Gromicko, CMI Nick Gromicko, CMI is online now
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Default Re: Watch this new video ad concept:

Custom-branded. $49.99.
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  #4  
Old 8/26/18, 11:04 PM
Erik J. Gromicko Erik J. Gromicko is online now
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Default Re: Watch this new video ad concept:

Awesome!
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  #5  
Old 8/27/18, 12:03 AM
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Stephen W. Stanczyk Stephen W. Stanczyk is online now
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Default Re: Watch this new video ad concept:

I don't think the wording is correct. It states, "I've completed at least 1000 free paid inspections and hours of training." What is a "free paid inspection"? I have played it a dozen times and I swear that is what it says.

That is not correct. The "and" between inspections and hours of training makes it two separate items, 1000 free paid inspections and hours of training. The CMI minimal requirements are for 1000 "points" as it were. Either an inspection or an hour of training per point. This makes it sound like there is a minimum of 1000 inspections and only a couple hours of training. It needs clarification.




Stephen Stanczyk
Washington State Licensed Home Inspector # 221
President, Washington Association of Property Inspectors (WAPI)

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  #6  
Old 8/27/18, 12:19 AM
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Bert Hull Bert Hull is offline
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Default Re: Watch this new video ad concept:

Fee-Paid Inspections



Mechanical Engineer, Clemson University 1999
Certified Home Inspector, 2013
Licensed and Insured to serve TN, KY and VA
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  #7  
Old 8/27/18, 1:19 AM
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Default Re: Watch this new video ad concept:

Quote:
Originally Posted by bhull1 View Post
Fee-Paid Inspections
I figured that is what it is supposed to say but I have had 3 people listen and they all hear free paid.




Stephen Stanczyk
Washington State Licensed Home Inspector # 221
President, Washington Association of Property Inspectors (WAPI)

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Pierce County -Thurston County - King County - Kitsap County
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  #8  
Old 8/27/18, 8:38 AM
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Paul Lesieur, CMI Paul Lesieur, CMI is online now
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Default Re: Watch this new video ad concept:

I played that part a half dozen times and it sounds like
Quote:
free paid inspections
to me also. Then again, who would pay as much attention as an inspector. Well maybe a competing organization would use that to make us look stupid?
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  #9  
Old 8/27/18, 2:46 PM
Erik J. Gromicko Erik J. Gromicko is online now
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Default Re: Watch this new video ad concept:

I'll correct the voice-over now so it can't be mistaken. Thanks for the feedback guys!
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  #10  
Old 8/27/18, 3:43 PM
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Stephen W. Stanczyk Stephen W. Stanczyk is online now
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Default Re: Watch this new video ad concept:

Quote:
Originally Posted by egromicko2 View Post
I'll correct the voice-over now so it can't be mistaken. Thanks for the feedback guys!
And the wording on the 1000 inspections and hours of training? That needs to be reworded as well.




Stephen Stanczyk
Washington State Licensed Home Inspector # 221
President, Washington Association of Property Inspectors (WAPI)

RETIRED


Pierce County -Thurston County - King County - Kitsap County
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  #11  
Old 8/28/18, 4:43 PM
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Nick Gromicko, CMI Nick Gromicko, CMI is online now
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Default Re: Watch this new video ad concept:

Quote:
And the wording on the 1000 inspections and hours of training? That needs to be reworded as well.
Why?
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  #12  
Old 8/28/18, 7:07 PM
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Stephen W. Stanczyk Stephen W. Stanczyk is online now
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Default Re: Watch this new video ad concept:

Quote:
Originally Posted by gromicko View Post
Why?
Because the way it is worded, it leads the person watching the video to assume they have performed 1000 inspections and that is not necessarily the case.


But you won't do that because it is just another smoke and mirrors gambit.




Stephen Stanczyk
Washington State Licensed Home Inspector # 221
President, Washington Association of Property Inspectors (WAPI)

RETIRED


Pierce County -Thurston County - King County - Kitsap County
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  #13  
Old 8/28/18, 9:28 PM
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Marc A. Goldenberg Marc A. Goldenberg is offline
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Default Re: Watch this new video ad concept:

Quote:
Originally Posted by sstanczyk View Post
And the wording on the 1000 inspections and hours of training? That needs to be reworded as well.
A combination of 1000 inspections and hours of training.



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  #14  
Old 8/29/18, 1:06 AM
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Stephen W. Stanczyk Stephen W. Stanczyk is online now
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Default Re: Watch this new video ad concept:

Quote:
Originally Posted by mgoldenberg View Post
A combination of 1000 inspections and hours of training.
But the ad copy doesn't say "combination". Those familiar with cmi are aware of the combination. The public that this is designed to convince, is not aware of the combination. So when they listen to, "I've completed at least 1000 free paid inspections and hours of training." they hear, "I've completed at least 1000 free paid inspections" first and then they hear "and hours of training." They could even think it is 1000 inspections and 1000 hours of training. It is deceptive to the general public.




Stephen Stanczyk
Washington State Licensed Home Inspector # 221
President, Washington Association of Property Inspectors (WAPI)

RETIRED


Pierce County -Thurston County - King County - Kitsap County
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  #15  
Old 8/29/18, 9:43 AM
Dominic DAgostino, CMI HI3957 Dominic DAgostino, CMI HI3957 is offline
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Default Re: Watch this new video ad concept:

Quote:
Originally Posted by sstanczyk View Post
It is deceptive to the general public.
Yeah, but imagine how many $49.99 "video ads" it will help sell....



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Home Pride Inspection Services, Inc.
Longwood, FL 32750
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