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Old 8/29/18, 9:01 AM
Marc A. Goldenberg's Avatar
Marc A. Goldenberg Marc A. Goldenberg is offline
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Default Re: Watch this new video ad concept:

Originally Posted by sstanczyk View Post
But the ad copy doesn't say "combination". Those familiar with cmi are aware of the combination. The public that this is designed to convince, is not aware of the combination. So when they listen to, "I've completed at least 1000 free paid inspections and hours of training." they hear, "I've completed at least 1000 free paid inspections" first and then they hear "and hours of training." They could even think it is 1000 inspections and 1000 hours of training. It is deceptive to the general public.
I was making an edit suggestion



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Old 10/2/18, 1:34 AM
Dan Bowers, CMI, ACI's Avatar
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Default Re: Watch this new video ad concept:

All good thoughts

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Old 10/7/18, 12:08 PM
Ian W. Mayer, CMI's Avatar
Ian W. Mayer, CMI Ian W. Mayer, CMI is online now
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Default Re: Watch this new video ad concept:

Originally Posted by sstanczyk View Post
I figured that is what it is supposed to say but I have had 3 people listen and they all hear free paid.
I heard "free" too.

He may say "fee" but he says it so fast, it sounds like "free"
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