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  #1  
Old 7/11/18, 4:56 AM
Sky L. Pelham's Avatar
Sky L. Pelham Sky L. Pelham is offline
Certified Professional Inspector (CPI) ®
 
Join Date: Apr 2015
Location: Irvine, CA
Posts: 56
Default Dead Start

I have been grinding since I moved to California and opened my inspection business. I have tried to cast a large net in the Orange,Tustin,Irvine areas. So far I have had absolutely no luck in booking my first client. Would someone please take the time and give me some helpful advice? I feel like I'm going out of my head with emails reaching out to agents.



Warden Home Inspections
Irvine, CA
http://www.wardenhome.com/
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  #2  
Old 7/11/18, 6:13 AM
William Forrest, CMI's Avatar
William Forrest, CMI William Forrest, CMI is online now
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Join Date: Mar 2014
Location: Cleveland, OH
Posts: 526
Default Re: Dead Start

Hi Sky,


A little confusion on your website: "Warden Home Inspections must perform all inspections in compliance with the Standards of Practice set forth by the state of Colorado and InterNACHI."

I"m not a marketing guru by any means, but emailing agents doesn't work. As with 95% of the emails I get from companies, they go right into TRASH.


Try hitting the open houses. You'll meet newer agents that may not have developed relationships with other inspectors.



A little work on your website:

I had to scroll down to the bottom of the page to find your phone number. Also, your website says, "Proudly Serving Irvine, CA". That seems to indicate you only work one city.

And, as noted in my first paragraph, why would anyone in CA want an inspector that follows the SOP's of CO.


Others will join in shortly with more assistance.
Good luck.



Bill Forrest
Certified Master Inspector®
MSRE Home Inspection Services
3619 Rockport Avenue
Cleveland, Ohio 44111
(216) 403-4511

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  #3  
Old 7/11/18, 8:08 AM
Dave Fetty, CMI's Avatar
Dave Fetty, CMI Dave Fetty, CMI is online now
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Join Date: Feb 2014
Location: Naples all SWFL
Posts: 11,704
Default Re: Dead Start

Goto the marketing section of this forum and read all the posts going back at least 10 years... sounds daunting, bit you will quickly find patterns and learn what may be helpful for your particular situation. Good luck.




Dave Fetty Certified Master Inspector
Florida Home Inspection And Property Services LLC
www.FHIAPS.COM
www.NaplesBestInspector.com
www.FortMyersInspector.com
Naples, Marco Island, Ft. Myers, Bonita Springs, Estero, Cape Coral
Dfetty@FHIAPS.COM
http://https://www.facebook.com/pages/Flori...2450912?ref=hl
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  #4  
Old 7/11/18, 12:58 PM
Ian W. Mayer, CMI's Avatar
Ian W. Mayer, CMI Ian W. Mayer, CMI is online now
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Join Date: Jun 2014
Location: Los Angeles, CA
Posts: 4,124
Default Re: Dead Start

Quote:
Originally Posted by sfetty View Post
Goto the marketing section of this forum and read all the posts going back at least 10 years... sounds daunting, bit you will quickly find patterns and learn what may be helpful for your particular situation. Good luck.
^ This.

There is so much good advice already posted, just waiting to be read.

In the meantime, your website needs work.

As William said, your website says you ONLY serve Irvine. While I agree having a small target area is a good idea, that's too small. You need to add surrounding areas.

Your photo needs to be replaced with a professional headshot. Sorry, you look like you just woke up on a camping trip in that picture.

Your "about" page says nothing about you. It's just generic text found on 1001 other sites. Just because one took some classes and own a flashlight does not make one an inspector. You have to explains why someone should hire YOU over the next person. What makes you different than the inspector down the street?

No one gives a rear end which software you use.

Your social media presence: Nice that you have a facebook set up, but you barely post on it. It should be updated daily.

Blog.

Expand your hours past 5pm. Yes, in the winter, that's fine. But in the summer, people like taking advantage of the extended daylight and schedule inspections to start later in the day. You're cutting those people off.

It took me 6 to 8 months to get an agent referral. But I was able to at least justify staying in business off the general public finding my website.

And forget emailing agents out of the blue. You have to get out there and network, network, network. Face to face time is what gets agents interested.

Last edited by imayer; 7/11/18 at 1:04 PM..
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  #5  
Old 7/11/18, 5:44 PM
Sky L. Pelham's Avatar
Sky L. Pelham Sky L. Pelham is offline
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Join Date: Apr 2015
Location: Irvine, CA
Posts: 56
Default Re: Dead Start

Thank you all I will be revising my website, adding things in my 'about me'. I will start reading the marketing forums, and blogging more frequently.



Warden Home Inspections
Irvine, CA
http://www.wardenhome.com/
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  #6  
Old 7/15/18, 3:00 AM
Nicholas R. Peres's Avatar
Nicholas R. Peres Nicholas R. Peres is online now
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Join Date: Sep 2017
Location: Lake Elsinore, CA
Posts: 221
Default Re: Dead Start

Ian has done well in developing his business in this highly competitive So Cal market, heed his advice. I do.

The direct to consumer advertising and promotion will get you jobs here and there. Ditto for website and social media. Here's the rub; gotta get in good with some hard working agents. However, said agents probably already have a short list of preferred home inspectors. How do you get on that list? Figure that out, and you have a viable business.

P.s.

I mean no offense, but you appear to be female. I cannot think of one female home inspector I've heard of in So Cal. There is a lot of "girl power" in some of the realtor circles, female agent committees et al, I would brand and work that angle for all it's worth if I were you. I think it would be awesome.

Last edited by nperes; 7/15/18 at 3:14 AM.. Reason: Added P.S.
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  #7  
Old 7/15/18, 1:58 PM
Ian W. Mayer, CMI's Avatar
Ian W. Mayer, CMI Ian W. Mayer, CMI is online now
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Join Date: Jun 2014
Location: Los Angeles, CA
Posts: 4,124
Default Re: Dead Start

Quote:
Originally Posted by nperes View Post
I

I mean no offense, but you appear to be female. I cannot think of one female home inspector I've heard of in So Cal. There is a lot of "girl power" in some of the realtor circles, female agent committees et al, I would brand and work that angle for all it's worth if I were you. I think it would be awesome.
There are a few, but not many.
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