“Business and Marketing Tips for Home Inspectors” Class

In this video recording of a home inspector training class, we learned about marketing and business success tips with InterNACHI's Ben Gromicko.  We talked about: increasing gross revenue, pricing fees, profit margins, branding, marketing, modern website features, lead generation, report software and mobility, scheduling automation, mentoring, coaching and much more.

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How to Convert Website Visitors into Inspection Clients

Learn how to convert website visitors into clients using InterNACHI's Call Me Now button, which is a free conversion tool for InterNACHI members in their marketing strategy using their website.
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Home Inspection Class #31

Learn how to perform a home inspection according to a Standards of Practice in this free online, live class with InterNACHI's Ben Gromicko, Certified Professional Inspector®. We will review hundreds of images from a home inspection that Ben performed. We will also talk about infrared inspections, tools, business strategies, time management, scheduling, software, report writing, real estate agents, calculating fees, ancillary inspections, and much more. In this live class, you may ask questions via an online chat. 
 

Webinar for New Members of InterNACHI

In this video recording of an online, live webinar with InterNACHI's Ben Gromicko, you'll learn about what to do next after joining InterNACHI as a new member. Ben will show you all of the membership benefits and resources you need to become a certified inspector, including training and certifications. We'll also be discussing free marketing design services, free online agreement system, inspector tools with membership discounts, insurance and guarantees, and much more.

Everything You Need, All in One Place: www.nachi.org/everything

The Ultimate Home Inspector Marketing and Business Class

Learn marketing and business success tips in this free live, online class. We'll be talking about: increasing gross revenue, pricing fees, profit margins, branding, marketing, modern website features, lead generation, report software and mobility, scheduling automation, and much more.

Slides from class PDF.

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Top 25 Marketing Tips, Products, and Services for Home Inspectors

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Here's a take on marketing you've probably never considered:  The purpose of marketing is not to get you more work -- it's to turn down work. And marketing's purpose is to also increase your profit margin. We recommend that you put some systems in place that do your marketing for you -- things that don’t waste your precious time. Don’t do anything that sends you down the wrong path, like "relationship" marketing. Do things that are all about your net profit. For example, don't offer long, boring real estate seminars to agents, when they can get free online Continuing Education directly from InterNACHI. And, remember, if the perceived value of the value-added product or service (as perceived by your client) is much greater than its cost to you, then it's likely a sound business decision. That's effective marketing, with your bottom line in mind.