YouTube for Inspection Marketing

 

Why Use Video to Market
Your Inspection Business?

 
78% of people watch videos online every week.
55% of people watch videos online every day.
 
 


 
It's estimated that video will consume nearly 80% of consumer Internet traffic in 2020.  That's the equivalent of almost four times as much as web browsing and email.
 


+2 Minutes

Sites that include video have, on average, an extra two-minute "dwell time" compared to sites that don't.  The longer the viewer is on your website, the more they get to know
you and your brand.

 
 

 

Using the word "video" in an email subject lines boosts open rates by 19%.

 

Video also increases click-through rates of newsletters by 65%.

 

 

InterNACHI Provides Video Resources

High-quality videos can be expensive and time-consuming to produce yourself. InterNACHI-produced videos embedded on your website increase traffic to your website, encourage users to spend more time on your website, and can upsell prospective clients on the additional services you offer.  Our stock videos are professionally produced and totally free for members.

 

Videos You Can Produce Yourself

 

 Testimonials

Testimonials overcome a prospect’s skepticism (“Who the heck are you? And why should I listen to you anyway?”) by helping them connect emotionally to other people who’ve used and liked your services. Reading those true-life stories makes your prospects more receptive to what you have to say... and sell!

 
Video Testimonial for Keystone Property Inspections

Interesting Defects

Many home buyers are unaware of what a home inspector actually does.  Set yourself up as the one they should hire by using video to show the client what kinds of defects are out their and how you are the one to find them.

 
Defect Video by A.T. Martin Home Inspections

Simple Video Equipment

 
 

Cell Phone

 
The video capability of smartphones is increasing every year.  The best part is that by using applications like the YouTube app, you can shoot, edit and upload videos from the field in just minutes.
 
 

Cell Phone Holder and Tripod

 
No one likes to watch shaky video. By using a tripod, your videos will look more professional and will also allow you to film yourself, when needed.
 
 
 
 
 

 
 
 
Phone holders like this can be used for both iPhones and Android phones.  They range in price from $10 to $25 and can be found at
your local big-box store or online. Make sure
it has a threaded hole in the bottom so that it can attached to your tripod.
 
Tripods range in price from $20 to $500.  There is no need to get anything too fancy.  What is important is that it is stable and easy to use.  If it is too big and cumbersome, you're less likely to take the time to pull it out of your vehicle and actually use it. 

 

YouTube Account

 
 
With the YouTube application, you can shoot, edit and upload your videos from the field. Below are videos that walk you through the steps of setting up your own YouTube account.

 

 Tips for Filming

 

 Do NOT hold you camera vertically!  

While this technique is gaining in popularity,  it is not appropriate for professional video.  Our theater screens and televisions are horizontal, so your YouTube videos should be shot that way, too.

Pay attention to the audio.

The viewer needs to be able to hear the video.  Make sure the phone/camera is placed close to the subject and out of the wind.  If you need to, move the speaker around the corner of the house out of the wind, or even indoors.

Stabilize the phone, when possible.

When filming a defect, this in not always possible, but use the tripod whenever you can.  If you are in a crawlspace or attic where you cannot use the tripod, try to rest the camera against something solid.


How to Set Up a YouTube Account for
Your Home Inspection Company


 
 
 

How to Download and Use
the YouTube App

 
 
 

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