Smart marketing works for you without your even having to think about it–it’s automatic. Let Google and other search engines do the heavy lifting for you by putting you all over the Internet. Just follow these basic steps outlined in our latest article: Search-Engine Optimization Tips for Inspectors.
Inspection article newly translated into French: Inspection d’une Terrasse, Article Illustré (Inspecting a Deck, Illustrated)June 29th, 2012
For Canadian and other French-speaking members, post this InterNACHI article on your website, which has been newly translated into French and takes you through deck inspections, providing specific measurements and informative, original illustrations: Inspection d’une Terrasse, Article Illustré (Inspecting a Deck, Illustrated).
Is your business expanding? Are you relocating? Have you hired new expert staff or are you offering new and innovative inspections? Inspectors often have newsworthy announcements that they want to spread the word about but which don’t necessarily fall into the category of general advertising. A good way to notify various business-related parties of your news is by writing a press release. Legitimate press releases follow standard conventions for information and formatting. Find out what kind of news rates a press release, as well as how to properly write one, by reading our new article: Press Releases for Inspectors.
What kind of marketing are you doing while you drive from job to job? If your work vehicle doesn’t have business signage, you are officially behind the curve. Find out why this is the easiest marketing you can do that has the biggest return by reading our latest inspection article: Boost Your Inspection Business with Truck Signage.
It may seem like a gimmick, but if it keeps you on track for never missing a phone call for new business, it’s good advice. Find out why we recommend that inspectors use a red phone for callers looking for an inspector (as well as why you should pay attention to how your contact information appears in general) in our new inspection article: The “Red Phone” for Inspectors.
Are you lost? Do you know where you’re going? Do you know how you’re getting there? Many inspectors know instinctively what their company’s goals are, and what they value and work toward each day. But have you taken the time to actually write these things down? That’s what a mission statement is, and every company should have one. Read about what makes a good mission statement and how to write one, as well as why it’s more than just a good marketing idea, in our latest inspection article: How to Write a Mission Statement for Your Inspection Company.
Home inspectors are required to juggle a ton of facts, a lot of guidelines, some rules, and even a few laws, along with all their training and experience. One of our goals at InterNACHI is to help with all of it, including clarifying some potentially confusing gray areas, especially when asked. We hope we’ve succeeded in our latest new inspection article: Material Defects Defined for Home Inspectors.
Inspection article newly translated into French: L’Inspection du Vide Sanitaire et les Dangers liés au Vide Sanitaire (Crawlspace Hazards and Inspection)April 25th, 2012
One of the riskier areas of the average home inspection is arguably the crawlspace. Not only is it considered a confined space and, therefore, more difficult to access and inspect, but it may house many potential hidden dangers, including weakened structural elements, metal projections that can poke and injure, and pests and critters that can sting and bite.
For Canadian and other French-speaking members, post this InterNACHI article on your website, which has been newly translated into French and is a great refresher on the hazards and safe inspection of crawlspaces: L’Inspection du Vide Sanitaire et les Dangers liés au Vide Sanitaire.
Have you ever seen wallpaper used to conceal electrical wires? It’s been encountered by at least one InterNACHI inspector, and it sure isn’t safe! Find out about other safety and cosmetic defects common to wallpaper in our new article on Wallpaper Inspection.
Would you let a guy who enjoys taxidermy take out your appendix? Would you let a weekend warrior train you for a triathalon? Then, why leave your business marketing at the mercy of amateurs? How you present yourself professionally online and in print can mean the difference between a booking for you or a client for your competition. Read about why marketing design is so important in our latest article: Marketing for Inspectors: There’s More to Design Than You Think.
For new inspectors, read about some tips related to being an independent home inspector in Home Inspectors as Independent Business Operators.
For new inspectors, read about how to schedule an inspection in Scheduling an Inspection.
Inspection article newly translated into Spanish: Las Inspecciones de Revestimiento de Acero (Steel Siding Inspection)February 13th, 2012
For inspectors who have Spanish-speaking clients, post this InterNACHI article on your website, which has been newly translated into Spanish and explains the common defects found when inspecting steel siding: Las Inspecciones de Revestimiento de Acero.
Inspection article newly translated into French: L’Inspection des Parquets en Liège (Cork Floor Inspection)February 10th, 2012
For Canadian and other French-speaking members, post this InterNACHI article on your website, which has been newly translated into French and discusses the benefits and proper inspection of cork flooring: L’Inspection des Parquets en Liège.
For inspectors who have Spanish-speaking clients, post this InterNACHI article on your website, which has been newly translated into Spanish and explains the various exterior design features found at traditional homes, including decks, porches, patios, balconies and verandas: Características de Diseños Exteriores.