Path to Winning Commercial Clients Fast-Track Course
(Past Event)
June 18th–June 19th
Want help winning commercial clients and booking more jobs? From finding brokers to pitching pre-lease services or working with risk managers, you’ll get the tools to reach the right clients, speak their language, and earn their trust.
Learn how to find, connect with, and win over commercial clients to book more commercial property inspections.You'll gain an understanding of who your clients are, what they care about, and how to position your inspection services to meet their needs.
Key topics include:
Identifying and finding different types of potential commercial clients
Understanding what motivates buyers, owners, lessees, lessors, insurers, and lenders
Tailoring your sales approaches and messaging
Building trust and communicating value effectively
Matching messaging and sales strategies to client goals (ROI, compliance, risk, etc.)
Learning CRE terminology to speak your client’s language
Handling objections with confident, strategic responses
Positioning your services for repeat business and referrals
Networking with potential clients through key platforms
Using sales scripts, marketing templates, and other business development tools
Applying a repeatable process to build your client base
The course is hosted live on Zoom by Lance Coffman. Students will receive access to a course page with prep materials, session meeting links, and post-course resources, including takeaway templates, guides, and a certificate of completion.
