It's for any and all InterNACHI members. It's completely free and is considered
the worlds leading online business networking system.
Here's a link to the InterNACHI group:
Here's some additional information about "LinkedIn.com":
Most people use LinkedIn to “get to someone” in order to make a sale, form a
partnership, or get a job. It works well for this because it is an online network
of more than 8.5 million experienced professionals from around the world representing
130 industries. However, it is a tool that is under-utilized, so I’ve compiled
a top-ten list of ways to increase the value of LinkedIn.
- Increase your visibility.
By adding connections, you increase the likelihood that people will see your
profile first when they’re searching for someone to hire or do business with.
In addition to appearing at the top of search results (which is a major plus if
you’re one of the 52,000 product managers on LinkedIn), people would much rather
work with people who their friends know and trust.
- Improve your connectability.
Most new users put only their current company in their profile. By doing so,
they severely limit their ability to connect with people. You should fill out
your profile like it’s an executive bio, so include past companies, education,
affiliations, and activities.
You can also include a link to your profile as part of an email signature. The
added benefit is that the link enables people to see all your credentials, which
would be awkward if not downright strange, as an attachment.
- Improve your Google PageRank.
LinkedIn allows you to make your profile information available for search engines
to index. Since LinkedIn profiles receive a fairly high PageRank in Google, this
is a good way to influence what people see when they search for you.
To do this, create a public profile and select “Full View.” Also, instead of
using the default URL, customize your public profile’s URL to be your actual name.
To strengthen the visibility of this page in search engines, use this link in
various places on the web> For example, when you comment in a blog, include a
link to your profile in your signature.
- Enhance your search engine results.
In addition to your name, you can also promote your blog or website to search
engines like Google and Yahoo! Your LinkedIn profile allows you to publicize websites.
There are a few pre-selected categories like “My Website,” “My Company,” etc.
If you select “Other” you can modify the name of the link. If you’re linking
to your personal blog, include your name or descriptive terms in the link, and
voila! instant search-engine optimization for your site. To make this work, be
sure your public profile setting is set to “Full View.”
- Perform blind, “reverse,” and company reference checks.
LinkedIn’s reference check tool to input a company name and the years the person
worked at the company to search for references. Your search will find the people
who worked at the company during the same time period. Since references provided
by a candidate will generally be glowing, this is a good way to get more balanced
Companies will typically check your references before hiring you, but have you
ever thought of checking your prospective manager’s references? Most interviewees
don’t have the audacity to ask a potential boss for references, but with LinkedIn
you have a way to scope her out.
You can also check up on the company itself by finding the person who used to
have the job that you’re interviewing for. Do this by searching for job title
and company, but be sure to uncheck “Current titles only.” By contacting people
who used to hold the position, you can get the inside scoop on the job, manager
and growth potential.
By the way, if using LinkedIn in these ways becomes a common practice, we’re
apt to see more truthful resumes. There’s nothing more amusing than to find out
that the candidate who claims to have caused some huge success was a total bozo
who was just along for the ride.
- Increase the relevancy of your job search.
Use LinkedIn’s advanced search to find people with educational and work experience
like yours to see where they work. For example, a programmer would use search
keywords such as “Ruby on Rails,” “C++,” “Python,” “Java,” and “evangelist” to
find out where other programmers with these skills work.
- Make your interview go smoother.
You can use LinkedIn to find the people that you’re meeting. Knowing that you
went to the same school, plays hockey, or shares acquaintances is a lot better
than an awkward silence after, “I’m doing fine, thank you.”
- Gauge the health of a company.
Perform an advanced search for company name and uncheck the “Current Companies
Only” box. This will enable you to scrutinize the rate of turnover and whether
key people are abandoning ship. Former employees usually give more candid opinions
about a company’s prospects than someone who’s still on board.
- Gauge the health of an industry.
If you’re thinking of investing or working in a sector, use LinkedIn to find
people who worked for competitors—or even better, companies who failed. For example,
suppose you wanted to build a next generation online pet store, you’d probably
learn a lot from speaking with former Pets.com or WebVan employees.
- Track startups.
You can see people in your network who are initiating new startups by doing an
advanced search for a range of keywords such as “stealth” or “new startup.” Apply
the “Sort By” filter to “Degrees away from you” in order to see the people closest
to you first.
- Ask for advice.
LinkedIn’s newest product, LinkedIn Answers
, aims to enable this online. The product allows you to broadcast your business-related
questions to both your network and the greater LinkedIn network. The premise is
that you will get more high-value responses from the people in your network than
more open forums.
For example, here are some questions an entrepreneur might ask when the associates of a venture capital firmBoats-for-Busy-Sailors
come up blank:
- Who’s a good, fast, and cheap patent lawyer?
- What should we pay a vp of biz dev?
- Is going to Demo worth it?
- How much traffic does a TechCrunch plug generate?
These additional ideas came in through comments:
- Integrate into a new job.
When people start a new job, ordinarily their roots aren’t that deep in the new
company. However, with Linkedin, new employees can study fellow employees’ profiles
and therefore help them get to know more people faster in a new company. (contributed
by Vincent Wright)
- Scope out the competition, customers, partners, etc. This seems like it’s a no-brainer, but you can use LinkedIn to scope out the
competition’s team as well as the team of customers and partners. For example,
your competitor’s vp of marketing came from Oracle...she’ll probably believe that
business is war. (Kev)
Thanks for your help and consideration.
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