As Google and other search engines have shifted away from traditional search results pages and toward "local" search listings for small businesses, the process of SEO, or search engine optimization, for home inspectors has changed. Getting links to your site has become less important as Google and others have started to focus on citations, or references to your company's name, address, and phone number (often called your NAP).
Having consistent citations across the Web has a significant positive impact for a home inspector's SEO. That's why InterNACHI has developed our Local SEO Listing Tool for Home Inspectors
(members only login required
). This tool makes it easy to tie your InterNACHI listing to your Google Places listing, which will help ensure that you get the most benefit possible from your listings on our Find an Inspector
, and the thousands of other sites that InterNACHI operates
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