The home inspection business is different than any other business in that you don’t get to meet your client until after he or she hires you. This means that the home inspection business is almost all marketing. Because a home inspector’s clients are nearly always home buyers, many are conveniently all in one place… online. They are online touring new homes, researching schools, hiring real estate agents, shopping for mortgages, and looking for home inspectors. And since you won't have an opportunity to sell your inspection services in person, it's important that your website be capable of doing the selling for you. To a potential client, your website represents what your inspection and report are going to be like. You only get one chance to make a good first impression.