Introduction to SEO for Home Inspector Websites

SEO should be an integral part of your inspection business and marketing strategy if you want your home inspector website to show up on search engines. In this 6-part series of free webinars, we'll learn about search engine optimization (SEO) for home inspector websites. Optimizing for search engines is one of the most valuable things you can do to achieve your business goals, build brand awareness, and drive traffic to your site.

Join InterNACHI’s Ben Gromicko and other inspectors. It's free and open to everyone. Scroll down to register for each of the six webinars

Friday, November 17th

Starting at 12:00pm EST

Part 1: Introduction to SEO for Home Inspector Websites

SEO should be an integral part of your inspection business and marketing strategy if you want your home inspector website to show up on search engines. In this 6-part series of free webinars, we'll learn about search engine optimization (SEO) for home inspector websites. Optimizing for search engines is one of the most valuable things you can do to achieve your business goals, build brand awareness, and drive traffic to your site.

Friday, November 24th

Starting at 12:00pm EST

Part 2: Getting Started with SEO for Home Inspector Websites

In the previous webinar that introduced the topic of SEO for home inspector websites, we learned how search engines work. Now let’s talk about how to design and optimize your inspector website for search engines. When it comes to SEO, there are no shortcuts. First, you must create an SEO strategy for your home inspector website. And that's where this webinar begins. Join us for Part 2.

Friday, December 1st

Starting at 12:00pm EST

Part 3: How to Optimize Your Inspection Webpage Content for SEO

In the previous webinar in this 6-part series, we learned how to get started with SEO for your inspector website. In Part 3 of this free webinar series, let’s learn about optimizing your page content for SEO that benefits your entire inspector website.

Monday, December 11th

Starting at 12:00pm EST

Part 4: What Are Google Search Keywords and How To Choose the Right Ones

Choosing strategic keywords is essential to your content strategy to attract the right visitors to your inspector website. After all, that’s what SEO is all about. In the previous webinar of this 6-part series, we learned how to optimize page content for SEO. In this Part 4 webinar, let’s learn a little about keywords and how to choose the right ones for your home inspector website. Join us for Part 4.

Friday, December 15th

Starting at 12:00pm EST

Part 5: Google Search Keyword Intent and How People Search

There are numerous ways in which people search to discover, explore, and buy services online, so we’re taking a look at the key motivators behind those searches to help you refocus your content and SEO strategy—and give prospective clients more of what they’re looking for, and less of what they’re not. In the previous webinar of this 6-part series, we learned what keywords are and how to choose the right keywords. In this Part 5 webinar, we'll learn everything about keyword intent and searches.

Friday, December 22nd

Starting at 12:00pm EST

Part 6: How to Use Keyword Intent in Your Website Content Strategy

Understanding search intent on Google is a great way to learn about current and prospective clients of home inspectors. It gives inspectors invaluable insight into clients’ needs, so inspectors can appeal to them with website content that addresses those needs. In the previous webinar, we learned about keyword intent and how people search. In this last Part 6 of the webinar series, let’s learn how to use keyword intent in your inspector website content strategy.