Free Webinar: That’s Right! It’s Supposed to Do That!

Quick recap

In this webinar, Matt Brading and Trey Hill shared their expertise on social media marketing for home inspectors. They discussed the importance of consistency and authenticity in creating content, emphasizing that even small numbers of views can be valuable. The speakers highlighted the benefits of building a content catalog and using multiple social media platforms. They also addressed how to handle negative comments and the importance of being authentic in video content. The webinar concluded with a discussion on monetization, which was noted as a separate topic for future conversations.

Summary

Final Webinar of the Year

AJ welcomed attendees to the final webinar of the year, noting that while this one was not CE-approved, viewers could earn internal CE credits by submitting their attendance. He encouraged participants to reach out if they were interested in hosting future webinars. Matt and Trey were introduced as the main speakers, and AJ mentioned that this webinar was expected to have a large audience due to its focus on social media content creation. The session began with a brief discussion about the speakers' backgrounds and the event's format.

Social Media Marketing for Inspectors

Matt and Trey, both home inspectors, discussed their friendship and shared passion for social media marketing. They emphasized that social media can significantly impact businesses, even with a small number of followers. Trey highlighted his experience with TikTok, noting that business began to grow as the platform gained popularity. The session aimed to provide insights into social media marketing strategies for businesses, with a focus on platforms like Instagram and TikTok.

Social Media Strategies for Inspectors

Matt and Trey discussed the importance of social media for home inspectors, emphasizing consistency and authenticity in content creation. They highlighted that the goal is not to become "social media famous" but to increase business and industry awareness. Matt shared his experience of starting with a focus on realtors and gradually gaining traction through consistent posting. They agreed that relevance is key, and content should showcase unique insights or skills that potential clients might not be aware of. The conversation also touched on the importance of starting with simple content and gradually becoming more comfortable with recording videos.

Video Editing for Inspections

Matt and Trey discussed best practices for creating and editing inspection-related video content. Matt emphasized the importance of avoiding identifying markers in videos and suggested using editing software like InShot and CapCut to blur out unwanted elements. He advised posting content a month after filming to respect real estate transactions. Trey shared his approach of filming videos without clients present to maintain authenticity. They both agreed that editing can help improve video quality and hide mistakes, with Matt demonstrating how to seamlessly remove hesitations and improve flow.

AI and Content Creation Strategies

Matt and Trey discussed their experiences with AI and content creation, including their use of various editing tools and equipment. Trey shared that he has three inspectors in the field and is training another, while Matt is still evaluating the performance of his trainees. They agreed on the importance of spreading content across multiple platforms and investing in good equipment, such as microphones and tripods, for better quality videos.

Social Media Content Creation Strategies

Trey and Matt discussed content creation strategies for social media, emphasizing simplicity and efficiency. Trey advised keeping content creation straightforward by using basic equipment and minimizing editing, while Matt shared his experience of batch editing multiple videos at once. They explored balancing long-form and short-form content, with Matt explaining how he posts one long-form video per week and uses an app to repurpose short content. The conversation also touched on the importance of building a content catalog to attract followers and generate business leads, with Matt sharing a story about an inspector who went viral with a single successful video but struggled to maintain momentum without a consistent content strategy.

Social Media Strategies for Inspectors

The meeting focused on social media strategies for home inspectors. Matt and Trey discussed the challenges of creating video content, including coordinating with realtors and finding comfortable on-camera partners. They shared their experiences with handling negative comments and trolls, with Trey noting he now delegates comment moderation to supporters. The speakers emphasized the importance of consistency, authenticity, and reposting content to build an audience. They encouraged attendees to start creating social media content, even with small viewership numbers, as it can help grow their business over time.