Free InterNACHI® Webinar: Getting Found on Google (and Knowing If It’s Working)

Quick recap

This webinar focused on helping home inspectors get found on Google and understand Google's search algorithms. Ben Gromicko and his daughter Anna explained the two main ways to get found: through local SEO optimization and Google Business Profile activity, and through AI-powered searches that require educational content on websites. They discussed the importance of maintaining an active Google Business Profile through regular posts, reviews, and images, emphasizing that home inspectors should delegate this task to growth agents or marketing companies rather than doing it themselves. The presenters highlighted that Inspector Website Builder offers services to help home inspectors manage their online presence, including content creation, social media posting, and analytics tracking to measure visibility and performance. They also covered how to use analytics data to identify specific questions people are asking in local areas and create targeted blog content to rank for those searches. The webinar included a Q&A session where participants asked about using personal addresses for Google Business Profiles and how to contact the presenters for further assistance.

Summary

Google SEO for Home Inspectors

Ben and Anna Gromicko conducted a webinar on how home inspectors can get found on Google, explaining the importance of optimizing SEO and maintaining an active Google Business Profile. They discussed two types of searches: local SEO and AI-generated searches, emphasizing the need for educational content and blog posts to rank well in AI searches. Benjamin advised against frequent SEO management tweaks, stating that keyword optimization should remain stable unless the business changes significantly, and recommended hiring a growth agent or using a service like Inspector Website Builder to maintain an active Google Business Profile.

Home Inspection Marketing Strategy

Ben explained the importance of analytics and AI visibility for home inspection businesses, demonstrating how Inspector Website Builder provides data on search trends and helps businesses create targeted content to improve online visibility. He outlined their service offerings, including website design, content creation, social media management, and Google Business Profile maintenance, emphasizing how they help home inspectors focus on inspections rather than marketing tasks. Benjamin also discussed the dual approach to Google search visibility, combining SEO-optimized websites with active Google Business profiles, and highlighted the growing importance of AI-driven searches in the industry.

Google Business Profile Setup Guide

Ben discussed the process of setting up a Google Business Profile, explaining that while a physical address is required, it can be a home address and doesn't need to be a commercial space. He recommended using a home address for solo inspectors to establish a local presence, suggesting showing the home office setup is common these days. Benjamin also provided contact information for his team, including an email address at inspectorwebsitebuilder.com and phone scheduling options, offering assistance with websites and marketing for home inspectors.