And all of the design work is free for InterNACHI members. All you do is place your order and work with our design consultant.
The following exercise will help you decide what your brand is, what your company stands for, and what your tagline will be.
List three areas in which your company is the best, and why:
List three things about your company that everyone should know about:
List the top five benefits for consumers who decide to hire your business:
Now, ask five real estate agents what they think are the most important aspects of working with a home inspector:
Your brand should:
Now that you’ve put time into understanding what your clients need and what you should do to match your services to those needs, it's time to have some fun. Think about a tagline. A tagline is one sentence that represents what you want your company to be known for. This is not critical, but it sure is nice when you’ve created one. It helps you communicate your brand in one short sentence.
For example, “Have it your way” is a tagline from Burger King. “M’m! M’m! Good!” is a tagline from Campbell Soup. FedEx has “When it absolutely, positively has to be there overnight.”
Write down five ideas for your tagline:
Logos convey the look of your business name. They are important to your brand.
We all recognize McDonald’s logo, the Disney logo, and the Apple logo. But those are national brands. And you’re probably not creating a national brand. So, no pressure. It’s a great idea to hire a professional designer to create a business logo for you.
It’s best to start from scratch and create a new business logo.
InterNACHI's Member Marketing Team can help you create a logo that communicates who you are to help make your business look professional. InterNACHI's Marketing Team will design a new logo for your inspection business or re-design your existing logo, and design and customize your business cards, flyers and brochures. It's all free.
You’ll get to work closely with InterNACHI's Design Team to create a custom logo and a design for your company that fits just right. Contact the Inspector Marketing Department today by visiting nachi.org/marketing.
To see the design work InterNACHI has done for its membership for free, please visit marketing.nachi.org/portfolio.
Successful branding is when everything has the same look, feel and message.
The key is to have everything that originates from your office, including your website, business cards, flyers, etc., to have the same look, the same feel, and the same information and message. Your business logo, tagline, and marketing pieces should be the same, and never differ from each other.
Here are a couple examples of how everything should look and feel the same. InterNACHI did the design work for free for the following members' inspection companies (a free benefit for all members):
K-Town Home Inspections logo:
K-Town Home Inspections flyer:
K-Town Home Inspections business card sticker:
K-Town Home Inspections vehicle magnet:
Here's another example of the design work that makes everything look and feel the same. All the design work was done for this member by InterNACHI's Marketing Team for free.
Magpie Property Inspections logo:
Magpie Property Inspections business card:
Magpie Property Inspections brochure:
Magpie Property Inspections website:
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BizVelop: Free Business Development Tool for Home Inspectors