One day on Nick Gromicko's Facebook page, InterNACHI® member Ron Reynolds asked Nick if he could pick his brain about how to become a successful home inspector. Nick offered to provide him with a full Inspector Makeover to show the many services and membership benefits that InterNACHI® has to offer.
Follow the forum thread on the Message Board here: https://www.nachi.org/forum/f32/home-inspector-makeover-131691/
Name: Ron Reynolds
Business: Reynolds Inspections in Port Angeles, Washington
Ron is a third-generation builder and has been in the construction industry since the age of 13. Ron has worked while on the Bering Sea, managed a houseboat marina, and worked in a sawmill and a paper mill. But the majority of his career has been in construction.
Ron has been an InterNACHI® member since December 2016. He completed his initial classroom licensing and field training with an InterNACHI® School Partner in Washington. He's completed 160 hours of InterNACHI® online Continuing Education courses, is a Certified Professional Inspector®, and recently attained a license as a Structural Pest Inspector.
Ron has been in business for one year and has completed about 25 inspections as of August 2018. He's still working as a general contractor, but he's in the process of closing that business to become a full-time home inspector. He is a one-man operation, and his goal is to become a one-stop shop for all his prospects and clients by offering many ancillary inspection services.
Business Makeover: Before and After
Before the Inspector Makeover
Prior to the Inspector Makeover, Ron had InterNACHI's Member Marketing Team
design his logo and business cards. He did not have any other marketing materials, or any company-branded apparel. Ron also purchased the domain name ReynoldsInspectionsllc.com and built his own website, which he learned how to do by watching NACHI.TV's Online Training Class
. However, he did not have any social media business pages. He was also using EZ Home Inspection Software and performing his inspections using pen and paper and a limited number of inspection tools.
Follow the Inspector Makeover Below
August 21, 2018: Ron spent the day at InterNACHI® HQ in Boulder. He worked with the Education Department to learn about additional Washington-approved Continuing Education, worked one-on-one with InterNACHI's Member Marketing Team for his marketing materials, explored the House of Horrors®, and visited with InterNACHI's Video Department, who took photos for his website and custom video ads.
September 6, 2018: Ron received a Custom-Branded Buy-Back Video
for his home inspection company. This video explains the Buy-Back Guarantee Program. It's featured on his business's website (still under construction).
September 7, 2018: InterNACHI's Marketing Department designed a Custom Logo for Ron's business!
September 7, 2018: InterNACHI's Member Marketing Team designed Ron's custom business cards
! The business card artwork was also used for his custom business card stickers
. The stickers can be placed on "Now That You've Had a Home Inspection" books, brochures and rack cards.
He'll receive 1,000 business cards and 200 business card stickers, which can be ordered by members from Inspector Outlet
September 7, 2018: InterNACHI's Member Marketing Team also designed Ron's custom inspection vehicle magnets
! He'll receive a set of two matching vehicle magnets (12x24 inches) that use non-fading, UV-resistant solvent ink.
September 11, 2018: We sent Ron an InterNACHI® Inspector jacket
. Wearing branded attire during an inspection is important, and this jacket will enhance Ron's professional appearance.
September 21, 2018: We sent Ron two packs of "We'll Buy Your Home" Guarantee certificates
. Inspectors can present these to their clients at the end of the inspection. The certificates are high-quality and make the Buy-Back Guarantee official.
Homeowners can also save these cards for future referrals to friends, co-workers, neighbors and family members.
September 28, 2018: We sent Ron two packs of Agent Indemnification Marketing Cards
. These cards inform real estate agents about the free protection they receive when they recommend an InterNACHI® Certified Home Inspector.
October 1, 2018: We shipped Ron two packs of Real Estate Agent Marketing Cards
. These cards include information about how real estate agents can obtain free CE online. It's a great way to connect and market to real estate agents, especially, when combined with the Agent Indemnification Marketing Cards.
October 9, 2018: We had polo shirts custom-branded with Ron's InterNACHI®-designed business logo.
January 28, 2019: InterNACHI's Member Marketing Team completed an array of products for Ron. The items are listed below:
February 8, 2019: InterNACHI's Member Marketing Team completed more products for Ron. The items are listed below:
This concludes the Home Inspector Makeover. Here is a picture of Ron's booth at a recent home show: