Home Inspector Makeover

One day on Nick Gromicko's Facebook page, InterNACHI® member Ron Reynolds asked Nick if he could pick his brain about how to become a successful home inspector. Nick offered to provide him with a full Inspector Makeover to show the many services and membership benefits that InterNACHI® has to offer. 

Follow the forum thread on the Message Board here: https://www.nachi.org/forum/f32/home-inspector-makeover-131691/


Name: Ron Reynolds

Business: Reynolds Inspections in Port Angeles, Washington

Professional Bio 

Ron is a third-generation builder and has been in the construction industry since the age of 13. Ron has worked while on the Bering Sea, managed a houseboat marina, and worked in a sawmill and a paper mill. But the majority of his career has been in construction.

 



Inspection Background 

Ron has been an InterNACHI® member since December 2016.  He completed his initial classroom licensing and field training with an InterNACHI® School Partner in Washington. He's completed 160 hours of InterNACHI® online Continuing Education courses, is a Certified Professional Inspector®, and recently attained a license as a Structural Pest Inspector. 

Ron has been in business for one year and has completed about 25 inspections as of August 2018. He's still working as a general contractor, but he's in the process of closing that business to become a full-time home inspector. He is a one-man operation, and his goal is to become a one-stop shop for all his prospects and clients by offering many ancillary inspection services. 

 

Business Makeover:  Before and After

 
Before the Inspector Makeover
 
Prior to the Inspector Makeover, Ron had InterNACHI's Member Marketing Team design his logo and business cards.  He did not have any other marketing materials, or any company-branded apparel. Ron also purchased the domain name ReynoldsInspectionsllc.com and built his own website, which he learned how to do by watching NACHI.TV's Online Training Class. However, he did not have any social media business pages. He was also using EZ Home Inspection Software and performing his inspections using pen and paper and a limited number of inspection tools. 
 
Click here to see Ron Reynolds's business card designed by InterNACHI®.
 
Click here to see Ron Reynolds's business logo designed by InterNACHI®.
 
 
Follow the Inspector Makeover Below
 
August 8, 2018:  InterNACHI's Member Services Team extended Ron's membership for two years for free.
 

 
 
August 20, 2018:  Ron attended a Sewer Scope Training Class at the InterNACHI® House of Horrors® in Boulder, Colorado, and became a Certified Sewer Scope Inspector. For information about this class, visit the Become a Sewer Scope Inspector webpage. 
 
August 21, 2018:  Ron spent the day at InterNACHI® HQ in Boulder. He worked with the Education Department to learn about additional Washington-approved Continuing Education, worked one-on-one with InterNACHI's Member Marketing Team for his marketing materials, explored the House of Horrors®, and visited with InterNACHI's Video Department, who took photos for his website and custom video ads. 
 
 
 
 
August 23, 2018: We sent Ron a set of Stairway Inspection Spheres. These are used to inspect the safety of rails, ornamental enclosures, and riser openings on stairways. Learn more about inspecting stairways by watching NACHI.TV's video How to Inspect a Stairway, and order these spheres from Inspector Outlet
 
 

 
August 24, 2018: We sent Ron a pair of the Ultimate Shoe Covers for Certified Professional Inspectors®. These shoe covers not only keep your client's property clean, but they also demonstrate your professionalism. 
 
 
 
August 31, 2018: We sent Ron a CD of InterNACHI's Inspection Graphics Library. These graphics come in handy for uploading to inspection reports, websites, and social media. 
 
 
 
September 6, 2018: Ron received a Custom-Branded Buy-Back Video for his home inspection company. This video explains the Buy-Back Guarantee Program. It's featured on his business's website (still under construction). 

 
 
The video can be viewed on InterNACHI's YouTube Channel here: https://www.youtube.com/watch?v=SaJK_gGjf1c&feature=youtu.be
 
September 7, 2018: InterNACHI's Marketing Department designed a Custom Logo for Ron's business!
 
 
September 7, 2018: InterNACHI's Member Marketing Team designed Ron's custom business cards!  The business card artwork was also used for his custom business card stickers. The stickers can be placed on "Now That You've Had a Home Inspection" books, brochures and rack cards. 
 
He'll receive 1,000 business cards and 200 business card stickers, which can be ordered by members from Inspector Outlet.
 
 
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September 7, 2018: InterNACHI's Member Marketing Team also designed Ron's custom inspection vehicle magnets!  He'll receive a set of two matching vehicle magnets (12x24 inches) that use non-fading, UV-resistant solvent ink. 

 
 
September 11, 2018:  We sent Ron an InterNACHI® Inspector jacket. Wearing branded attire during an inspection is important, and this jacket will enhance Ron's professional appearance. 
 
 
 
September 13, 2018: GoVelop Marketing Group designed a website for Ron! You can visit it at http://reynoldsinspections.com/
 
 
 
 
September 18, 2018: We sent Ron a set of "We'll Buy Your Home" Guarantee vehicle magnets. Your inspection vehicle is one of the most efficient ways to market this program in your service area. 
 
 
 
September 20, 2018: We sent Ron some "We'll Buy Your Home" Guarantee rack cards. There's a spot on the rack card for him to place his custom business card stickers!
 
 
 
September 21, 2018:  We sent Ron two packs of "We'll Buy Your Home" Guarantee certificates. Inspectors can present these to their clients at the end of the inspection. The certificates are high-quality and make the Buy-Back Guarantee official. 
 
Homeowners can also save these cards for future referrals to friends, co-workers, neighbors and family members. 
 
 
September 28, 2018:  We sent Ron two packs of Agent Indemnification Marketing Cards. These cards inform real estate agents about the free protection they receive when they recommend an InterNACHI® Certified Home Inspector. 
 
 
 
October 1, 2018:  We shipped Ron two packs of Real Estate Agent Marketing Cards. These cards include information about how real estate agents can obtain free CE online. It's a great way to connect and market to real estate agents, especially, when combined with the Agent Indemnification Marketing Cards.
 
 
 
October 2, 2018:  We shipped Ron a Certified Professional Inspector® ball cap
 
 
 
 
October 9, 2018:  We had polo shirts custom-branded with Ron's InterNACHI®-designed business logo.
 
 
 
November 2, 2018: InterNACHI's Member Marketing Team designed Ron's custom "Now That You've Had a Home Inspection" Book. He'll receive 500 books to pass out to clients.

 
 
January 1, 2019: We shipped Ron a CPI Auto Brochure and Business Card Holder. This is a great product that helps inspectors market their services while working in the field.
 
 
 
 
January 16, 2019: Inspector Media helped with Ron's website and social media pages by posting content that receives high engagement, creating custom-branded videos, and running website/page promotions. Visit his Facebook page at https://www.facebook.com/ReynoldsInspections/
 

 
January 28, 2019: InterNACHI's Member Marketing Team completed an array of products for Ron. The items are listed below: 
 
 
 
 
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 Outside
 
 
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February 8, 2019: InterNACHI's Member Marketing Team completed more products for Ron. The items are listed below: 
 
 
 
 
 
 
 
 
 
 
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This concludes the Home Inspector Makeover. Here is a picture of Ron's booth at a recent home show: